The Broker Edge

Maryland’s Paid Family and Medical Leave program is entering a critical planning phase, with key decisions and deadlines approaching.

In this episode, we cover what brokers need to know now—so they can guide client conversations, simplify complex requirements like escrow, and help employers prepare before decisions are locked in.

Maryland PFML is Coming - Watch now

Navigating Maryland’s PFML private plan option: What employers need to know - Read now

Benefits migrations can be high risk, with brokers guiding every step. This episode explores where migrations break down and what brokers can do upfront to reduce disruption. Get practical guidance on planning, data readiness, and coordination, plus learn how a well‑managed migration can improve the employee experience from day one.

How can ROI really be measured for workforce mental wellness solutions? Learn how brokers can connect productivity and engagement to significant medical cost savings — and confidently demonstrate to their clients why investing in them explains the data behind mental health solutions.

We sit down with Jeff Giovannelli, Head of Group Benefits Distribution, to break down the latest market trends shaping the broker landscape. Jeff shares what brokers need to know to strengthen client relationships, stand out in a crowded market, and position themselves for long-term growth.

Discover how Guardian and ThreeFlow Connect help brokers quote faster, simplify renewals, and turn better data into better client conversations — without adding work to their day.

As a broker, you may see paid leave as a mandate‑only issue or assume state plans are enough. In this episode, we unpack why that thinking can limit growth — and how paid leave helps you start stronger absence conversations as client and employee expectations evolve.

This episode zeroes in on the pivotal role of the finalist meeting. The discussion explores how the outcome of these meetings can significantly influence a client’s decision-making process, often determining whether a broker secures or loses new business.

Rising dental care costs are putting pressure on employers. Learn how brokers can use smart plan design and clear messaging to retain clients and drive growth.