Genevieve uses the Olympics as a powerful business metaphor to call out a common trap: confusing busyness with progress.

Olympians spend years training in silence—repetition without applause—for one performance. They don’t hire coaches to keep them “busy.” They train to win, practice the hard parts, and measure results. Genevieve argues that many entrepreneurs do the opposite: they stay endlessly busy doing what they’re already comfortable with, avoid the numbers, avoid standards, and then wonder why results feel irregular.

This episode breaks down:

Why busyness can be avoidance in disguise

How “familiar strengths” protect your routines—and stop growth

What real coaching is (correction, standards, feedback) vs what it isn’t (babysitting, cheerleading, feel-good validation)

The difference between loyalty to effort vs loyalty to outcomes

Why standards reduce activity and increase results

How to tell if you’re coachable—and why coachability is the door to mastery

If you’re tired of working hard without the results to show for it, this episode will help you shift from “busy” to “training to win.”

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