The Bubbles Effect

Welcome back to The Bubbles Effect, where mindset, marketing, and momentum meet 🔥

In this short episode, I’m diving into two powerful themes: how Gen Z is changing the way we search online and the reminder we all need to just take the leap.

We’ll explore data showing that 86% of Gen Z now searches for products on TikTok (yes, you read that right!) and what that means for your marketing strategy as the next generation’s buying power grows. Then, I’m switching gears into mindset mode with a dose of real talk about life’s brevity, trusting your gut, and moving forward...even when it’s scary.

Because whether it’s trying a new platform, launching that dream idea, or simply saying yes to something new, the magic happens when you stop waiting and start doing. ✨Tune in, get inspired, and remember: just like bubbles, we rise to the top.🥂

Read more here

In this week’s Power Hour on The Bubbles Effect, I’m joined by Ari Bliss, a professional ballerina turned mindfulness coach and podcaster 🩰 Our conversation beautifully blends movement, mindset, and the magic of staying present.

We talk about how early discipline (like ballet or sports) teaches lifelong lessons in collaboration, resilience, and self-awareness, even when we don’t realize it. Ari shares how she transitioned from the stage to helping others reconnect with their bodies and minds through mindfulness and movement, and why giving ourselves space to feel, move, and heal can open up powerful new energy in life and business. ❤️

Whether you’re building a brand, creating content, or just trying to slow down long enough to breathe, this conversation is a gentle reminder that awareness is where momentum begins. ✨ Connect with Ari:
Podcast: Growth, Grace & Gratitude
YouTube: Ballet Daily
Instagram & Threads: @growthandgracemindset

Welcome back to The Bubbles Effect, formerly Bubbles & Biz!

I’m Nicole Bernard, and this show is where mindset, marketing, and momentum meet. 💥

Mondays are for mindset, Wednesdays are Power Hours packed with actionable strategy in 30 minutes or less, and Fridays keep our classic tradition alive: champagne + founder stories because just like bubbles, we rise to the top. 🥂

This week’s Power Hour dives into a topic I’m super interested in: nervous system regulation and how it fuels sustainable wealth and business growth. 📈

My guest, Gigi Bier, is a nervous system wealth coach who went from corporate burnout to bookkeeping pro to coaching entrepreneurs on profitability, mindset, and the body-based tools that make success stick.

We unpack:

• Why mindset alone can lead to quick wins… and quick backslides

• The nervous system “states” and how to spot yours

• Practical daily regulation tools

• Gigi’s “3 C’s of Safety”

• How a regulated nervous system helps you create and keep wealth (goodbye, imposter spiral)

Takeaways you can use today:

1. Do 2–10 minutes of belly breathing, twice a day.

2. Build awareness: notice your state, then pick a matching micro-reset (walk/stretch for freeze; movement for fight/flight).

3. Strengthen the 3 C’s: check your context, lean into real connection, and reduce choice overload.

Connect with Gigi and grab all of her goodies here: https://gigibier.com

If this episode resonated with you, please follow/subscribe and share it with a friend who’s building big things without burning out.

See you Friday for champagne and an inspiring founder story! 🥂

Hey guys! Welcome to the very first episode of The Bubbles Effect, formerly Bubbles & Biz! I started this podcast back in 2019 (in my closet 🙈) with a glass of champagne and a mission to connect with other entrepreneurs. Six years later, the show has evolved just like entrepreneurship itself and now it’s where marketing, mindset, and momentum meet!

In this episode, I’m kicking things off by sharing how my marketing journey began 20 years ago as an intern at Microsoft. From learning creative strategy (before social media even existed!) to understanding the power of brand loyalty, that experience shaped everything I do today.

I’ll also share my biggest marketing tip, how to blend creativity and strategy to build lasting connections, and a mindset reminder that it’s always okay to evolve. Whether you’re rebranding, shifting directions, or simply craving something new in your business, this is your permission slip to make the change.

Because just like bubbles, we rise to the top. 🥂

Get the weekly newsletter here: https://nb.marketing/freebies

On this week’s Power Hour, I’m joined by Tianna Mamalick, an SEO + content strategist and founder of SMB Marketing School. 🥂

We dig into what SEO really means in 2025 (hint: it’s inseparable from content), how AI is changing discovery without replacing the basics, and why “zero-click” answers and multi-path customer journeys demand clearer messaging than ever.

Tianna breaks down technical vs. practical SEO in plain English, the role of backlinks again, and why your Google Business Profile is a must, even for service-area businesses. We also chat Threads (we both love it!) and the difference between branding flair and the clarity Google, and your buyers, actually need. 🙌

Quick wins you can tackle today:

• Add clear service/product categories to your homepage and link to dedicated pages.

• Create separate pages for each core service (no more “one giant services page”).

• Claim + complete your Google Business Profile and load it with plain-spoken keywords.

Connect with Tianna: smbmarketingschool.com and @smbmarketingschool on Threads/Instagram.

If this episode helped, share it with a fellow biz owner and leave a review!

Raise a glass (of coffee, ha) y'all, it’s Power Hour Wednesday! 🙌

Today I’m chatting with Cortney St Clair, the “It Factor” stylist behind the ICON Style Method, and wow… this convo flipped the way I think about style, branding, and showing up as the next‑level version of ourselves. 💅

Cortney breaks down how strategic style + subconscious reprogramming + magnetic personal branding work together (yes, your closet can be a growth tool!) and why congruence and consistency across your photos, reels, stories, and real life matter more than we think.

We also chat about “enclothed cognition” (the science-y proof that what you wear changes how you think and perform), building outfit templates so getting dressed takes under five minutes, and the simple clarity questions that turn a wardrobe into a system. 💥

Power Hour Takeaways:

• Style isn’t a reward for success, it’s a tool to step into it.

• Congruence wins: your on‑brand image should match your message everywhere you show up.

• Outfit templates = less decision fatigue, more momentum (hello, five‑minute mornings).

Your 30‑Minute Homework:

Resources mentioned:

• Connect with Cortney here:

  www.instagram.com/cortneystclairwww.cortneystclair.com

Cheers and see y'all Friday 🥂

This week’s Power Hour is packed with game-changing PR wisdom from the one and only KJ Blattenbauer, powerhouse publicist, founder of HearSay PR, and author of How to Be a Media Darling 🥂

We dive into why visibility isn’t vanity, it’s a business strategy, and how entrepreneurs like us can start showing up without feeling overwhelmed. KJ shares her signature 3-part framework, busts the myth that you need to “wait until you’ve made it” before pitching, and offers incredibly simple (yet powerful) ways to get noticed without a flashy agency.

✨ If you’ve ever felt invisible in your industry or unsure of how to start sharing your story, this episode is your permission slip to step into the spotlight, one thoughtful pitch at a time.

We also talk about:

• The biggest mistakes business owners make with PR

• How one design client went from local to House Beautiful cover star

• Tips to turn everyday questions into media gold

• What to post if you only have 30 minutes a week

• Why “talking about yourself like you talk about your best friend” is a must

🎧 Grab a glass, press play, and get pitchworthy. PR doesn’t have to be intimidating, it just needs to be intentional.

🔗 Connect with KJ:
Instagram: @kjblattenbauer
Website: hearsaypr.com

Join us for free networking and co-working in the Bubbles & Biz Community: https://www.facebook.com/groups/bubblesandbiz

Hey friends and welcome back to another episode of Bubbles & Biz! I know it’s Tuesday… not Monday. But life, am I right? Between school starting, a few injuries and illness, and just trying to get back into the swing of things, I’m embracing the season I’m in. ✨

In today’s episode, I share some quick but need-to-know marketing updates including new LinkedIn metrics, Instagram testing clickable links in posts (finally!), and some big AI news from Apple and a TikTok update.

Then I take a more personal turn with a mindset reflection around loss, legacy, and why I jumped back into entrepreneurship nine years ago after losing my dad. ❤️

It’s a reminder to check in with your why, honor the journey, and make space for pivots if what you’re doing no longer aligns. Life is short, let’s build businesses that light us up!

Thanks for sticking with me as I get back on schedule. Power Hours are back on Wednesdays, and our Friday Bubbles episodes are bubbling this week, too 🥂

👉 Want these updates and freebies delivered to your inbox? Head to nb.marketing/hello to get on the list!

We're back!!!

After an August break, I’m SO excited to be back! In this episode, I dive into a brand-new Buffer report that analyzed 27 million Instagram posts and the findings might surprise you. From how often to post (spoiler: 3–5x per week = double the growth) to the surprising performance difference between Reels and carousels, I break down what “good” engagement really means and how to build a content strategy that works.

On the mindset side, I’m sharing reflections from The Alchemist, specifically how the desires in our hearts are there for a reason. If you’ve been feeling stuck or uncertain in your journey, this episode is a reminder to reconnect with your purpose and trust that the universe is conspiring to help you.

✨ Marketing momentum. ✨ Mindset clarity. ✨ All in under 10 minutes.

So grab a glass and let's chat!

Hey y'all! 👋 It’s August, and I wanted to let you know that Bubbles & Biz is taking a short summer break before coming back refreshed and ready for an exciting fall season. 🫶

In this episode, I shares why I'm pressing pause for the month! I have been fighting off a lingering cough, savoring the last days of summer with family, making some podcast updates and gearing up for a strong September comeback 🔥

I also drop a few quick marketing updates you’ll want to know:

• Instagram’s Edits App: Why using it could boost your Reels reach.

• Google & AI Content: Why human involvement is still essential for ranking and reader trust.

• AI Search Updates: How Google’s AI is pulling and displaying content differently (with a blog on https://nb.marketing/blog for more details).

And for this week’s mindset tip? I open up about the power of rest. Even for entrepreneurs who feel wired to hustle, taking time to slow down can lead to more creativity, clarity, and joy. I encourage you to listen to your intuition, embrace the pause, and trust that amazing things can still happen in the background. ❤️

The podcast turns six years old this month, and I am SO grateful for every listener and guest who have been part of this incredible journey! 🥂

See y'all in September! 🍂🏈

Binge the website or book a free strategy session here: https://nb.marketing