The Bubbles Effect

In this episode of The Bubbles Effect Podcast, I’m sitting down with Kate Hendrickson, and this one feels like the ultimate catch-up moment because we actually went to high school together (we’ll just… not do the math on how long ago that was 😂).

Kate’s career has taken her through so many different lanes, from TV and film to hospitality, corporate consulting, entrepreneurship, and now writing her own books, and we talk all about what it looks like to evolve, pivot, and trust yourself along the way.

This convo really feels like sitting down over a glass of champagne and just talking life, business, and everything in between (because we did 🥂). We chat burnout, entrepreneurship, leadership, and those moments where you realize… okay, something needs to change.

Kate also shares how she left a decade-long consulting career, started her own business, and followed that creative pull to finally write and publish her first book (which is such a fun, feel-good story you’ll want to grab). ❤️

And of course, we mix in all the fun stuff too, brunch, favorite drinks, comfort shows, social media as moms, and travel dreams.

In this episode, we chat about:

• Career pivots and not staying in just one lane
• Trusting your gut (even when it’s scary)
• The real side of entrepreneurship (including the lonely parts)
• Leadership, growth, and common business mistakes
• Writing, publishing, and putting yourself out there
• Brunch, bubbles, and our go-to comfort shows

It was so fun to have a conversation with an old friend! Easy, real, and full of those little moments that make you think.

Pour something bubbly and come hang out with us 🥂

Connect with Kate here: https://www.kate-hendrickson.com

What if your biggest advantage in business right now isn’t "better marketing" … but a clearer, more authentic personal brand?

In this Wednesday Power Hour, I’m joined by Nat Schooler, founder of Monday Influencer and former IBM Futurist, whose career journey spans everything from working in a family wine business to building authority in tech, branding, and AI. 🍷🤖

This conversation really centers around one key idea: in a world where AI can create almost anything, being real and clearly understood is more valuable than ever.

We talk about why personal brands often outperform business brands, how to actually stand out in a crowded space, and why so many entrepreneurs overcomplicate their messaging without even realizing it. 😤

Nat shares simple, practical ways to start building your brand today, along with insights on credibility, consistency, and how to take control of your online presence instead of letting it happen by default.

We also dive into:
• Why simple messaging is one of the most powerful tools you have
• The three things every strong personal brand needs: clarity, differentiation, and credibility
• How authenticity is becoming a competitive advantage in an AI-driven world
• Why you already have a personal brand (whether you’ve built it intentionally or not)
• How to move through imposter syndrome and start showing up with confidence

If you’ve been overthinking your brand, second-guessing how to show up, or feeling like you’re blending in… this is a really helpful reset.

Grab your coffee and join us for this real, practical conversation.

You can learn more about Nat and Monday Influencer at: https://mondayinfluencer.com

👉 Ready to put this into action? Grab this week’s corresponding Power Hour Playbook here: https://nb.marketing/podcast

Hey y'all, it’s Monday, March 16th, and you don't want to miss today's short episode!

I dive into one of the biggest shifts happening in marketing right now: entity-based SEO. If you’ve been hearing that phrase pop up lately, you’re not alone. I shared an article about it in Saturday’s newsletter (which, by the way, goes out bi-weekly if you want in), and it ended up being the most clicked link so clearly this is something we all need to be paying attention to.

Here’s the simple version: SEO is no longer about just using the right keywords, it’s about being understood.

Search engines and AI are now asking:
Who are you?
What do you do?
And how do you connect to everything else online?

I chat about how Google is essentially building a “map of the world” through entities (think: people, brands, ideas), why keywords still matter (but aren’t the whole strategy anymore), and how the future of SEO is really about topic authority, depth, and connection.

If your content still feels like a collection of random posts… this episode is your sign to shift into building a true content ecosystem.

Because the businesses that are going to win?
They’re not the ones using the “right” words.
They’re the ones that become known for something.

Then we shift into a little Monday mindset moment, because, real life.

I’m sharing a very real behind-the-scenes of recording this episode… multiple times… with my microphone off 🙃 and how that kind of perfectly reflects the season I’ve been in lately.

Transitions. Friction. Things not going as planned.

And just a reminder that not every week is going to be perfectly dialed in, but that doesn’t mean you’re completely off track either!

Sometimes it just means you’re in a different season. Or in between seasons.

So this is your reminder to give yourself a little grace, take a breath and remember how strong you are ❤️

As always, if you need someone to talk it out with, marketing or mindset, I’m here!

And I’ve got two really good episodes coming out this Wednesday and Friday, so stay tuned for those.

Thanks for being here, have a great week and I’ll talk to you soon 🥂

Read the full article here: https://neilpatel.com/blog/entity-based-seo

Get the newsletter here: https://nb.marketing/resources

What happens when a recovering attorney becomes a tech founder…and builds a business around celebration? 🥂

In this Friday Bubbly Convo, I’m joined by Jessica Lerner Halperin, founder of Swankey, a party-planning app designed to bring more ease, joy, and calm back to life’s celebrations.

Jessica shares her journey from a lifelong legal career into entrepreneurship after navigating deep grief, the loss of her mother, the pandemic, and a major life pivot she never saw coming. What started as a frustration with how chaotic party planning had become turned into a bigger mission: helping people celebrate the small things, the big things, and everything in between. ❤️

We talk about resilience, building a business later in life, stepping outside your comfort zone, why founders today have to show up online, and how social media and marketing have changed so much in just the last few years. We also get into the emotional side of celebration, why perfection is overrated, and how people remember how you made them feel far more than the napkin color.

Jessica is thoughtful, funny, wildly smart, and yes… she also gave us some unexpectedly helpful “party therapist” legal wisdom along the way.

In this episode, we cover:

• Jessica’s pivot from corporate attorney to tech founder

• How grief and the pandemic reshaped her path

• The story behind Swankey and why she built it

• What founders need to know about marketing today

• Why people want to connect with the face behind the brand

• How to celebrate meaningfully without the pressure of perfection

• A few smart things to keep in mind when working with vendors

This one is for the entrepreneurs, the hosts, the pivots-in-progress, and anyone who could use a reminder to celebrate life while we’re living it.

Connect with Jessica + Swankey here: www.swankey.com

What if the real edge in business, leadership, and life isn’t moving faster… but slowing down?

In this conversation, I’m joined by Morgan Rich, coach and author of The Invitation Beyond: Reclaiming Healthy Masculinity. Morgan’s work focuses on helping people reconnect with what they already know to be true, by stepping out of the noise, building daily practices, and learning how to navigate uncertainty with presence and clarity.

We talk about what he calls “training for the unknown,” and why learning to be present in everyday moments can become one of the most powerful tools for entrepreneurs, leaders, and anyone trying to navigate a busy, complicated world.

Morgan shares how small daily practices, even just five minutes of quiet reflection or breathwork, can help us regulate our nervous systems, make clearer decisions, and reconnect with the person we actually want to be.

We also dive into:

• Why awareness is the first step to meaningful change

• How simple practices can build resilience in uncertain moments

• The surprising connection between slowing down and better leadership

• Why modern culture makes presence harder, and more important, than ever

• Practical ways to start reconnecting with yourself today

If you’ve ever felt overwhelmed, stretched thin, or like you’re constantly moving but not always aligned with what matters most… this conversation is a powerful reminder that clarity often comes when we pause long enough to listen.

Grab your coffee (or your bubbles 🥂) and join us for this thoughtful, grounding conversation.

You can learn more about Morgan and access his resources at: https://morganrich.com

In this quick Monday episode of The Bubbles Effect Podcast, I’m sharing a little marketing update and one mindset reminder that stuck with me this week.

On the marketing side, there’s been a lot of chatter in the AI world over the past few days. Apparently more than a million users left ChatGPT over the weekend after news that OpenAI will allow the U.S. Department of Defense to deploy its AI models within classified networks. That sparked a pretty big reaction online, with a lot of people exploring other tools like Claude and a few others.

Since I talk about AI quite a bit, and even built my custom GPT, Stella, inside ChatGPT, I think it's interesting to watch how quickly things can shift in the tech world. I share a little about the differences I’ve noticed between ChatGPT and Claude, especially when it comes to things like messaging, content ideas, and brand voice.

Then on the mindset side, I share something that really stuck with me during my run this morning while listening to the classic book As a Man Thinketh by James Allen. It’s a really short read from 1903, but the message is timeless. ✨

One line in particular stood out to me: “The world is your kaleidoscope.”

It’s a reminder that while the world can feel pretty chaotic sometimes, the perspective we choose to take still matters. Our thoughts shape our emotions, our habits, and ultimately the direction of our lives.

So this episode is just a quick check-in to start the week with some marketing news, a little mindset, and a reminder that even small perspective shifts can make a big difference.

And quick note: the Bubbles Effect Newsletter will now be going out every other Saturday instead of weekly. If you want to join, you can sign up at nb.marketing/resources

Thanks for listening, and I hope you have a great week!

What if the fastest path to financial freedom isn’t launching something new… but buying something that already works? 🤔

In this week’s Power Hour, I’m joined by Tim Delaney, entrepreneur, real estate investor, and host of Business Buying for Financial Independence, to talk about the real power behind business acquisition.

More than a decade ago, Tim bought a small local business with almost no experience and very little cash down. That one move changed everything. 🍷

And here’s what we unpack in this short, high-impact conversation:

⚡ Why “I don’t have enough money” is usually a myth
⚡ How SBA loans and seller financing actually make deals possible
⚡ The massive opportunity created by retiring business owners
⚡ Why you should never go in and overhaul a successful business on Day One
⚡ How Tim used early YouTube videos inspired by Gary Vaynerchuk to grow his wine & liquor store
⚡ And why engaging on social media might matter more than constantly posting

We also talk brick-and-mortar vs. franchises, evergreen YouTube strategy, and the confidence hurdle that keeps most people from ever making the leap.

If you’ve ever thought about:

• Owning a business

• Creating financial independence

• Or stepping into something already profitable instead of building from zero

This Power Hour will expand what feels possible.

Because sometimes the boldest move isn’t starting from scratch.

It’s stepping into momentum. 💥

Connect with Tim here: https://powerofbiz.com 

Happy Friday, y'all! Which means, it's time for a classic bubbly conversation 🥂This week I sit down with rhythm-loving speaker and music therapist Casey Muse to talk about something we don’t discuss nearly enough as entrepreneurs: regulation, resilience, and the power of rhythm. 🎶

Casey believes the brain listens better when the hands are moving, and once you hear him explain it, you’ll never think about leadership, trauma, or discipline the same way again. 🫶

We dive into:

• How rhythm and neuroscience work together to regulate the nervous system

• Why trauma isn’t just a “red flag,” but information your body is holding

• The connection between memory, emotional response, and leadership

• What resilience actually looks like when momentum disappears

• Why discipline, not motivation, is the real key to long-term success

• And the quiet truth behind “you’re just not good enough yet” (in the best way)

Casey shares his journey from drumming on pots and pans at age two to building a music therapy practice, mentoring young men through his programs, and speaking nationally about rhythm, regulation, and resilience. 🥁We also talk entrepreneurship, storytelling as marketing, weekly cigar rituals, Dutch Bros coffee, and flip the script at the end so he interviews me back (which was way more fun than I expected!).

This one is deep, honest, a little nerdy (in the best neuroscience way), and packed with perspective for any business owner who’s ever felt overwhelmed, burned out, or like their momentum disappeared.

If you’ve been pushing nonstop without pausing to regulate your own nervous system… this conversation might be your reminder. ❤️

Connect with Casey here: [email protected]

What if building a successful law firm (or small business) didn’t require sacrificing your life, your health… or your flip flops? 🩴

In this power hour episode, I sit down with Jordan Ostroff, law firm owner, CEO mentor, and founder of Lawyer With a Life , to talk about what it really takes to design a business that supports your life instead of consuming it.

Jordan went from working 70+ hours a week, drowning in debt, and feeling completely burned out… to rebuilding his firm from the ground up after cutting $140,000 in bad marketing. Today, he works just 24 hours a week, by choice, and teaches other law firm owners how to do the same.

And one thing he makes very clear?
Working yourself into the ground is not a badge of honor. It’s not “risk” to change. The real risk is staying stuck. 💯

We dive into:

• Why “burn it down and rebuild” isn’t as risky as you think

• The mental health crisis in the legal profession (and why it matters)

• How multi-impact events (think golf + networking + fun) generate more business than Google Ads

• Why you should live off your calendar, not your inbox

• The delegation mindset shift most entrepreneurs get wrong

• How to use AI to prepare for better delegation

• And why even Andy Warhol built a factory instead of doing everything himself 🎨

Jordan also shares practical steps you can take today:
✔️ Delegate one thing✔️ Add one multi-impact event to your calendar✔️ Start designing your ideal month , not just surviving your current one

This episode is about designing a better life so you can build a better business and proving to yourself that you’re capable of more than you think. ❤️

If you’ve ever felt buried in your own success… this one’s for you.

Connect with Jordan here:JordanOstroff.com or find him on social as @lawyerwithalife.

And as always, if something resonates, don’t just nod along, take one action in the next 30 minutes!

Because just like bubbles… we rise to the top 🥂

It's Friday which means it's a classic bubbly convo 🥂

This week I sip and chat with Krystal Jugarap, brand visibility strategist and founder of EM/POWEREDbyWMN, a national community uplifting women entrepreneurs through connection, collaboration, and sustainable visibility. 📣

We dive into Krystal’s journey from creative side projects and product launches to building a thriving, hybrid community that supports hundreds of women across the country. We talk about what sustainable visibility really looks like (spoiler: it’s not being everywhere all the time), why community beats hustle every time, and how showing up consistently, even when it feels uncomfortable, can completely change the trajectory of your business.

Krystal also opens up about motherhood, entrepreneurship, leaving the 9–5, and why she believes work-life “balance” is really more of a dance. 💃

Plus, we get into events, systems, AI tools she loves, and how empowered women supporting other women creates momentum that no algorithm can replicate.

Grab your drink, get comfy, and tune in for an honest, inspiring conversation about building visibility, confidence, and community, without burning yourself out. 🥂

Connect with Krystal here: www.empoweredbywmn.comIG: @iamkrystalj