Business today is all about building relationships with the right people.

If you want to learn how NOT to do that, listen to this post.

I got a DM this week, that started off with: "I love to connect with likeminded people"... THEN... the very next sentence went straight for my throat with self promotion and spamming.

What's worse, is when questioned on this, the reply was a picture with the words, Not everyone likes me, but not everyone matters... WTAF?

Remember.... you are your brand. How you show up is how people remember you. How people remember you, is what they will say about you and your business.

If you want to create long term success and sell more, SHOW UP BETTER!

Why is it that 80% of small businesses fail in their first 12 months, and 80% of the final 20% over the next 4 years?

It's because business owners are sold on getting more leads, leads, leads to make more sales.

That's BS!!

Did you know that nearly 90% of small businesses are Unsellable? 

Sad but true fact.

Reason for this is that most small business owners do not know how to sell, to scared to sell, hate selling and don't want to be the "Sales Person" in their business.

What I also learned through my time as a business broker is the broken sales systems, processes and procedures that most small owners DO or DO NOT have!

On top of this, many business owners are being left behind because the business landscape has changed, as well as the buyers journey.

In order to thrive long term, you must change with it!  

Building Relationships!

When looking for the right partnership, it's important to know what type of person you are dealing with.

There are three types of people put there.

1. People who take

2. People who give with A expectation of return

3. People who give with NO expectation of return.

When you know who you are, and who you're dealing with, you can quickly access who's your referral partner, strategic partner or affiliate partner.

Build these relationships and your attraction marketing will be your greatest ROI.

Why Direct Marketing is Failing You!

It is impossible to cold market effectively if you don't understand how your audience communicate.

There are x4 main modalities of communication.

1. Auditory: People who learn through Listening
2. Visual: People who learn through Reading.
3. Kinaesthetic: People who are touch based.
4. Auditory/Digital: People who need to both listen and read.

So, when reaching out cold, how could you possible know how to direct your communication and offerings to people who need to have over 28 touch points to buy?

Brain Based Business

When you understand basic need needs, and how the brain works, you can quickly see how you operate, and the difference it makes in your results!

It's because they feel selling is wrong, or bad and don't want to be seen as the icky or sleazy sales person.

But... when you are working from your inner passion and belief on the difference you can make to society and peoples lives, it no longer becomes about selling.

It becomes essential, as the world needs people you like you in it!

Forcing the outcome!

There is a massive difference between force and flow.

Ask yourself, how do you feel when people are forcing themselves onto you, versus when you are in complete flow through collaboration with your clients.

It's a massive problems for business growth but there are definitely things you can do to position your business as the "People's Choice" employer of the year!

Take a listen to some key tips here: 

I recently discovered an extra 30k in unrealised gross profit for a client, without the need for more sales! 

How? 

By simply tweaking pricing!! 

Is it easier to make more profits from existing clients or new customers? 

Which would you prefer?