With The Build, we’re pulling back the curtain to reveal the nitty gritty details of turning a concept into a living, breathing, eatery. In this episode we tackle one of the biggest obstacles to realizing your concept: the lease.

Plus, this episode introduces a key player in making Ursula 2.0 a reality. Meet Lani Halliday: event producer, baker, brand builder, and hilarious human. Get to know her and how she got wrapped up in Eric’s vision.

The Build is produced by Taylor Early, Armen Spendjian, H Conley, Matt Patterson, and hosted by Alex McCrery and Jenny Goodman. 
Audio engineering by Armen Spendjian, H Conley and Matt Patterson.

Additional Music in this episode by HolinzaCC0, Jahzzar, & TGR Banks. 

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