Great service is as memorable as the food itself — and the buzz starts before the doors open.

In this episode of The Build, Rasheeda defines her restaurant’s steps of service and launches her pre-opening marketing strategy. From rituals to Instagram captions, it’s all about creating connections before day one.

Explore Season 2 of The Build Presented by Square

• Listen to the full season here and get access to an exclusive TILIT and Square promo offer.
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The Build is a podcast series presented by Square and TILIT in partnership with Heritage Radio Network, sharing the grit, vision, and growth behind restaurant entrepreneurship.