The build: founders insights from the trenches, not the finish line.

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Welcome to the first episode of The Build: the podcast where we interview real founders in the trenches of building, not after they’ve made it.In this episode, Ale sits down with Benjamin, co-founder of WePost, the fast-growing AI platform powering founder-led marketing and personal branding at scale.Benjamin shares the raw, unfiltered reality behind WePost’s journey:Getting rejected from his dream entrepreneurship programBuilding early prototypes with no resourcesLaunching the first version that failed to convertGoing two months without salaryAsking his girlfriend to cover rentPivoting from marketers → to foundersManually doing everything before automating it with AIThe exact moment WePost finally broke throughThis episode is for anyone building something from scratch and wanting to see the truth behind early-stage startups — the doubts, the pivots, the breakthroughs, and the grit required to keep going.📌 Episode Highlights00:00 — Welcome to The Build00:23 — What is WePost?01:20 — How the idea started (Minecraft → marketing → AI)04:20 — Rejection, failure & resilience06:40 — Building without money, support, or certainty08:50 — Why the first launch failed10:30 — Going two months without salary12:15 — The pivot that changed everything14:20 — Doing everything manually15:40 — Automating personal branding with AI16:45 — Final thoughts

Retirement: the dream, right? But what if we’ve been sold a myth? In this episode, I’m diving into the idea that maybe no one should ever retire. Yep, you read that right. What if staying active, engaged, and doing meaningful work (whatever that looks like for you) is the secret to a longer, happier life?

Whether you agree, disagree, or think I’ve completely lost it, this episode is for you. I’ll break down the arguments, question the status quo, and share why I think ditching retirement might just be the best ‘unpopular opinion’ out there.

But hey, I don’t have all the answers. I want to hear your take. Love it? Hate it? Think I’m missing the point? Drop your thoughts in the comments or send me a message—I’ll share the best ones in a future episode!

Let’s talk about it. Let’s debate it. Let’s question everything we’ve been taught about ‘the golden years.’

👉 Tune in, join the conversation, and tell me why I’m wrong (or right).

@theyogicoder

theyogicoder.com