The Builder Marketing Podcast

Is your CRM a powerful sales engine, or just an expensive database your team hates using? On this episode of the Builder Marketing Podcast, Dave Betcher of Betcher Consulting Group joins Greg and Kevin to discuss how the strategic use of a CRM can help home builders streamline their operations, drive sales growth, and empower their teams to succeed.

https://www.buildermarketingpodcast.com/episodes/344-unlocking-the-selling-power-of-your-crm-dave-betcher

In this episode of the Builder Marketing Podcast, Greg and Kevin share an exclusive chat from the 2026 Builder Marketing Summit. Don Dykstra, founder and chairman of Bloomfield Homes, and Angela Kesling, Bloomfield's Marketing Manager, sit down for a candid conversation about how a high-growth builder organization views, funds, tests, and supports marketing.

https://www.buildermarketingpodcast.com/episodes/343-the-one-house-rule-reframing-marketing-as-a-growth-investment-don-dykstra-and-angela-kesling

Is your sales team operating at full potential? This week on the Builder Marketing Podcast, Brook Jennings of Elevate, Actually joins Greg and Kevin to share how home builders can truly elevate their sales team's performance by focusing on beliefs, actions, and effort.

https://www.buildermarketingpodcast.com/episodes/342-elevating-your-home-builder-sales-team-brook-jennings

Are you delivering an exceptional home buyer experience? In this episode of the Builder Marketing Podcast, Doug French of Stylecraft joins Greg and Kevin to explore how home builders enhance the client experience without sacrificing the operational systems that keep projects on schedule and on budget.

https://www.buildermarketingpodcast.com/episodes/341-enhancing-the-home-buyer-experience-doug-french

On this episode of the Builder Marketing Podcast, Greg and Kevin review top highlights from Dallas, Texas. Tune in for an insider's overview of dynamic industry speakers, collaborative roundtable discussions, and specialized tracks in marketing, online sales, and leadership. Whether you couldn't make it or want a refresher on selling more homes with smarter marketing, this recap gets you up to speed fast.

https://www.buildermarketingpodcast.com/episodes/340-2026-builder-marketing-summit-recap-greg-bray-and-kevin-weitzel

Is your building business ready for the shift from traditional search to AI engines? On this episode of the Builder Marketing Podcast, Daniela Pedroza of Siana Marketing joins Greg and Kevin to reveal the mechanics of AI visibility and how home builders can optimize their online presence to secure the top recommendation, generate more qualified leads, and drive business growth.

https://www.buildermarketingpodcast.com/episodes/339-optimizing-home-builder-brands-for-ai-visibility-daniela-pedroza

Are you making decisions based on data, or is your CRM just creating more noise? In this episode of the Builder Marketing Podcast, Derek Bryant of Vantage Analytics Group joins Greg and Kevin to discuss how home builders can unlock the power of data analytics to scale marketing campaigns and drive more sales.

https://www.buildermarketingpodcast.com/episodes/338-unlocking-the-power-of-home-builder-analytics-derek-bryant

Is your home building business growing by design, or are you just surviving each day as it comes? On this episode of the Builder Marketing Podcast, Derek Isaac of Rapid Results Creators joins Greg and Kevin to discuss how home builders can systematize their businesses to scale true growth and enjoy more freedom.

https://www.buildermarketingpodcast.com/episodes/337-systemizing-your-construction-business-derek-isaac

Do you know who owns your marketing assets? In this episode of the Builder Marketing Podcast, Greg and Kevin dive into the operational side of managing your home builder marketing assets and why understanding how your creative files are built is critical.

https://www.buildermarketingpodcast.com/episodes/336-managing-your-builder-marketing-assets-kevin-weitzel

Can offloading your routine follow-ups to AI actually make your home buying experience feel more human? On this episode of the Builder Marketing Podcast, Sofia Vyshnevska of Jome joins Greg and Kevin to discuss how welcoming AI into your home builder team can improve lead management and free up salespeople to focus on building real human relationships, ultimately creating a transparent, seamless journey for home buyers.

https://www.buildermarketingpodcast.com/episodes/335-welcoming-ai-into-your-home-building-team-sofia-vyshnevska