The Bulletproof Marketer

On this episode of The Social Marketing Academy, host Christopher Tompkins shares the 7 most common pitfalls that social media marketers make - and how to step around them!

Social media marketing is constantly in flux, and it doesn't look like that's going to change anytime soon. The best practices of yesterday are painfully outdated now. As a marketer, you've got two options: fall behind your competition, or stay sharp!

Christopher is going to share the seven biggest things across social media that every marketer should know—but most don't. Listen and let's see how up-to-date your knowledge is!

 

To read the blog associated with this podcast - please click here!

Launching a brand on Amazon.com can be an absolute boon for business.  Tons of eyes. Ease of purchase. Lots of sales.

But the first steps can be trickier than you think.

In this episode of The Social Marketing Academy, host Christopher Tompkins shares his experiences with Amazon marketing and some of the common mistakes and questions that have affected his clients.  A must-listen for new, and existing, Amazon brands.

As many marketers know, when it comes to promotion - everything is more expensive during the holidays.  This holds true for social media advertising as well, when many companies flood the social media channels pushing their respective products and services.

In this episode of The Social Marketing Academy, host Christopher Tompkins shares his insider tips on driving down your cost-per-click and increase conversions on your website!

Are you marketing on Facebook? Is your Facebook Page delivering leads? Try out our free Facebook Grader tool by clicking here!

When November rolls around, there is more for a business to think about than the Thanksgiving menu.

Are we going to run a Black Friday or Cyber Monday special?

In this epsidoe of The Social Marketing Academy, host Christopher Tompkins helps you to understand which event day is more suitable to the goals of your business. Whether you are a local or national business, or a product or service based company - there is the right day for you to launch your promotion!

Are you marketing on Facebook? Is your Facebook Page delivering leads? Try out our free Facebook Grader tool by clicking here!

If you are putting together your social media marketing strategy for the holidays, if can be a little frustrating to figure out the best way to craft your content and promotions to hit your target audience directly.

Is there a magic formula?

In this episode of The Social Marketing Academy, host Christopher Tompkins shares some examples of how big brands like Starbucks use their content to emotionally engage their audeince with great results!

Are you marketing on Facebook? Is your Facebook Page delivering leads? Try out our free Facebook Grader tool by clicking here!

If you are like many other companies out there, you are always looking for new ways to engage your social media audience.  A great way to do it? Incentives!

Whether it be discounts, coupon/promo codes, freebies, or giveaway - there are many ways to enhance your social media marketing campaign.

But...wait!  You need to prepare first!

In this episode of The Social Marketing Academy, host Christopher Tompkins is going to show you the steps that you need to take first in order to ensure that your social media marketing incentives are not only solid, but are cost effective!

Are you marketing on Facebook? Is your Facebook Page delivering leads? Try out our free Facebook Grader tool by clicking here!

Having a social media startegy is one thing, but have having the correct team in place to deliver results is another.  In this episode of The Social Marketing Academy, host Christopher Tompkins will share his experiences on formulating a strong social media marketing team that will help execute a winning social media marketing strategy.  Whether you are doing the work in-house or outourcing, this episode will give you the tools and insight to make the right moves fast and cost-effectively.

Are you marketing your business on Facebook?  Does you Facebook Page make the grade?  Try our free Facebook Grader by clicking here!

On your mark . . . . Get set . . . . WAIT!

I have seen so many marketing campaigns that feel like a pee-wee track meet: they are hastily organized, poorly attended, and all hell breaks loose at the sound of the starting pistol.

Too much money, time, and effort are wasted marketing the wrong message to the wrong audience. In fact, you've probably done it yourself.

"That's impossible!" You say. "We hired the best copywriters to create persuasive content! Our design team made stunning visuals! And the videos were so expensive, they had to be good! But we didn't see any return on our investment!"

You are frustrated and exhausted. "This was the absolutely perfect campaign!" You ask, "where did we go wrong?"

Well, I hate to tell you, but at the very beginning, my friend. When you planned that campaign, did you think about your target consumers or clients?

In this episode of The Social Marketing Academy, host Christopher Tompkins gives you the direct truth on how to begin to develop your perfect target audience based on your paying clients and customers, how to create killer buyer profiles and lots more!

Do you market your company on Facebook?  Does your Facebook Page make the grade?  Try our free Facebook Page Grader by clicking here!

As the summer draws to an end, the kids go back to school, adults pack away their summer wardrobes, and everyone begins to settle back into the hectic autumn schedules. 

But something seems . . . wrong.

It's barely September, but suddenly we see Halloween decorations everywhere. Thanksgiving-themed wreaths abound. Turkeys and Santas have begun rearing their ugly heads! It's bad enough that holiday decorations are on display before the leaves change, but why are Christmas trees already 25% off???

Well folks, 'tis the season to commiserate about how annoying it is that the holidays are stretched out just a little bit longer--and start a little bit earlier--each year. 

Tune into this episode of The Social Marketing Academy and let host Christopher Tompkins share his insider tips on how to craft the most perfect social media marketing strategy to bolster YOUR holiday bottom line!

 Are you marketing on Facebook?  Not sure if you page is making the grade?  Get a free analysis of your Facebook Page by clicking here!

In this episode of The Social Marketing Academy, host Christopher Tompkins dives deep into the more complex side of Facebook Advertising.  In particular, Facebook Retargeting.  Christopher explains the importance of these retargeting audiences, what retargeting is, and how you can get started to begin reaping the benefits for your business NOW!  Not to be missed!