The Bulletproof Marketer

The Bulletproof Marketer

By Bulletproof MarketerBusiness
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The Bulletproof Marketer episodes

  • Reputation Management with Paul Cohen
    Our special guest for this week is Paul Cohen, a PR wunderkind with more than two decades of experience in reputation management, media relations, brand development and crisis communications. 
    Paul was named in PRWeek’s “40 Under 40” list and has been a key member of teams that have all major industry awards, including Silver Anvil, PRWeek (US and Asia-Pacific), CIPRA Gold Sabre, Cannes Lions finalist, and PRSA New York Big Apple. He serves on the advisory board for the International Center for Journalists and served as a Director of the Council of Public Relations Firms of Hong Kong. He earned a BA with highest honors in comparative literature from the University of Michigan. 
    Listen in!
    ---
    Connect with The Social Marketing Academy:
    www.Twitter.com/GoSocialAcademy 
    https://Apple.co/2KnGM8Z
    ---
    Connect with Christopher Tompkins:
    www.Twitter.com/chrisgoagency 
    www.Linkedin.com/in/chrisgomedia/ 
    ---
    Connect with Paul Cohen and Milk & Honey PR:
    www.facebook.com/milkandhoneypr
    twitter.com/MilkHoneyPR
    www.twitter.com/paul_cohen1   
    www.linkedin.com/in/paul-cohen-/ 
    ---
    The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
    www.GoSalesAndMarketing.com 
    www.Facebook.com/TheGoAgency 
    www.Twitter.com/TheGoAgency 
    www.LinkedIn.com/company/the-go-agency 
    www.Instagram.com/TheGoAgency
    35 min
  • PR: The Real Story with Ilana Zalika
    What do you get when you connect with a PR agent? Can they really take your business to the next level, or are you throwing money away hoping for the ever-elusive “exposure”? On this week’s episode, I welcome PR vet Ilana Zalika to give us the inside scoop on public relations.
    Ilana is CEO & founder of Resound Marketing, with more than 20 years of experience helping B2B and consumer brands navigate the world of PR and marketing within food and beverage, health and wellness, toys and games, enterprise tech, and more. 
    ---
    Connect with The Social Marketing Academy:
    www.Twitter.com/GoSocialAcademy 
    https://Apple.co/2KnGM8Z
    ---
    Connect with Christopher Tompkins:
    www.Twitter.com/chrisgoagency 
    www.Linkedin.com/in/chrisgomedia/ 
    ---
    Connect with Ilana Zalika and Resound Marketing:
    www.linkedin.com/company/resound-marketing
    www.Twitter.com/resoundagency
    www.Instagram.com/resoundagency 
    www.Facebook.com/resoundmarketing  
    ---
    The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
    www.GoSalesAndMarketing.com 
    www.Facebook.com/TheGoAgency 
    www.Twitter.com/TheGoAgency 
    www.LinkedIn.com/company/the-go-agency 
    www.Instagram.com/TheGoAgency
    51 min
  • Growth in Podcasting with Luis Ryan Diaz
    How to begin and grow your podcast are the looming questions that keep most people from even starting one. How can you keep you show up and running and avoid the mistakes that so many new podcasters fall into? On this week’s show, we welcome Luis Ryan Diaz for advice on dominating the increasingly competitive podcast market.
    Founder of Podcast Domination and Author of How To Get Your First 100,000 Downloads in 100 Days. Luis has launched and consulted for over 60 podcasts and helped his clients generate over 6.5 Million Downloads. He’s helped some of the most well-known entrepreneurs and personal brands online build their podcast from NFL athletes, Olympic medalists, nine-figure entrepreneurs, venture capitalists, and many more thought leaders across a dozen or more industries. 
    Tune in!
    ---
    Connect with The Social Marketing Academy:
    www.Twitter.com/GoSocialAcademy 
    https://Apple.co/2KnGM8Z
    ---
    Connect with Christopher Tompkins:
    www.Twitter.com/chrisgoagency 
    www.Linkedin.com/in/chrisgomedia/ 
    ---
    Connect with Luis Ryan Diaz and Podcast Domination:
    Website: podcastdomination.co
    Facebook: https://www.facebook.com/luisryan4
    Instagram: https://www.instagram.com/luisryandiaz/
    LinkedIn: https://www.linkedin.com/in/luisdiaz-danlok/
    ---
    The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
    www.GoSalesAndMarketing.com 
    www.Facebook.com/TheGoAgency 
    www.Twitter.com/TheGoAgency 
    www.LinkedIn.com/company/the-go-agency 
    www.Instagram.com/TheGoAgency
    52 min
  • All Things AI with Vance Reavie
    AI is the future for a lot of industries—but is that going to be more of a help or a hindrance? Will it maximize efficiency at the cost of our creativity? Entrepreneur Vance Reavie stopped by the podcast to talk about all things AI. 
    Vance Reavie is a serial entrepreneur with over 20 years experience in the tech and marketing sector. His superhero skill is bridging the needs of marketing, sales, and other client-facing teams with the tech and engineering teams to find fit for purpose solutions. Vance’s first business was a web design and development company founded in 1999 in Wellington NZ, and sold at the 2000 tech boom peak. Since then he has gone on to create a highly-profitable web hosting company and an e-commerce transaction management business. Vance is a contributor to Forbes, writing on marketing and AI. In his spare time, he surfs, runs, cooks, travels and spends as much time with his rescue dogs as possible!
    ---
    Connect with The Social Marketing Academy:
    www.Twitter.com/GoSocialAcademy 
    https://Apple.co/2KnGM8Z
    ---
    Connect with Christopher Tompkins:
    www.Twitter.com/chrisgoagency 
    www.Linkedin.com/in/chrisgomedia/ 
    ---
    Connect with Vance Reavie:
    linkedin.com/in/vance-reavie/
    twitter.com/VanceReavie
    facebook.com/vance.reavie
    ---
    The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
    www.GoSalesAndMarketing.com 
    www.Facebook.com/TheGoAgency 
    www.Twitter.com/TheGoAgency 
    www.LinkedIn.com/company/the-go-agency 
    www.Instagram.com/TheGoAgency
    47 min
  • Online Learning with Panos Siozos
    You can’t overstate the value of an education. So, marketing an online learning tool seems like a breeze, right? On today's episode, we welcome ed tech expert Panos Siozos to the program to talk about how a solid marketing campaign has fueled his company, LearnWorlds.
    Panos Siozos is the co-founder and CEO of LearnWorlds. He has a Ph.D. in Educational Technology, researching and designing e-learning applications for over 20 years. Panos has extensive work experience as a software engineer, e-learning researcher, and science educator. Before launching LearnWorlds with his two co-founders, Panos was working in the European Parliament as a policy adviser for research and innovation. He loves mountaineering, photography, and traveling.
    ---
    Connect with The Social Marketing Academy:
    www.Twitter.com/GoSocialAcademy 
    https://Apple.co/2KnGM8Z
    ---
    Connect with Christopher Tompkins:
    www.Twitter.com/chrisgoagency 
    www.Linkedin.com/in/chrisgomedia/ 
    ---
    Connect with Panos Siozos and LearnWorlds:
    https://www.facebook.com/learnWorldsCo
    https://twitter.com/learnworlds  
    https://www.linkedin.com/company/learnworlds
    ---
    The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
    www.GoSalesAndMarketing.com 
    www.Facebook.com/TheGoAgency 
    www.Twitter.com/TheGoAgency 
    www.LinkedIn.com/company/the-go-agency 
    www.Instagram.com/TheGoAgency
    43 min
  • Stepping Up Your PR
    What can a PR professional tell you about your marketing strategy? Probably a lot! PR pros know their clients inside and out and know when they’re ready for the big leagues. This week, we welcome April Margulies of Trust Relations to talk about her journey into PR, common mistakes, and industry newcomers.
    As a journalist-turned-PR practitioner, April has more than 19 years of industry experience. She has worked at the world's best agencies in New York City, including Weber Shandwick, Edelman, Rubenstein Public Relations and Spong, and has represented clients across numerous industries, from Fortune 100 companies to startups.
    ---
    Connect with The Social Marketing Academy:
    www.Twitter.com/GoSocialAcademy 
    https://Apple.co/2KnGM8Z
    ---
    Connect with Christopher Tompkins:
    www.Twitter.com/chrisgoagency 
    www.Linkedin.com/in/chrisgomedia/ 
    ---
    Connect with April Margulies and Trust Relations:
    www.TrustRelations.agency
    https://www.facebook.com/trustrelations
    https://twitter.com/aprilmargulies
    https://twitter.com/TrustPRelations
    https://www.linkedin.com/in/aprilwhitetrustrelations/
    https://www.linkedin.com/company/trustrelations/
    https://www.instagram.com/trustrelations/
    https://www.instagram.com/april_margulies/
    www.TrustRelations.agency
    ---
    The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
    www.GoSalesAndMarketing.com 
    www.Facebook.com/TheGoAgency 
    www.Twitter.com/TheGoAgency 
    www.LinkedIn.com/company/the-go-agency 
    www.Instagram.com/TheGoAgency
    49 min
  • Getting Technical with Wendy Covey
    What mistakes do technical companies make when crafting messages? How do technical customers and buyers respond to content? For this episode, we’re getting down to business and talking technical with technical marketing leader and CEO Wendy Covey.
    Wendy Covey is the author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America...and she holds a Texas fishing record. Over the last 20 years, Wendy and her team at TREW Marketing have helped hundreds of engineering and technology companies build trust and fill their pipelines using compelling technical content.
    Listen now!
    ---
    Connect with The Social Marketing Academy:
    www.Twitter.com/GoSocialAcademy 
    https://Apple.co/2KnGM8Z
    ---
    Connect with Christopher Tompkins:
    www.Twitter.com/chrisgoagency 
    www.Linkedin.com/in/chrisgomedia/ 
    ---
    Connect with Wendy Covey and TREW Marketing:
    trewmarketing.com
    https://www.linkedin.com/in/wendycovey
     
    ---
    The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
    www.GoSalesAndMarketing.com 
    www.Facebook.com/TheGoAgency 
    www.Twitter.com/TheGoAgency 
    www.LinkedIn.com/company/the-go-agency 
    www.Instagram.com/TheGoAgency
    35 min
  • Post-COVID Marketing with Trish Thomas
    Everything has changed, and though things will never be back to normal, the world is getting back to work. And that means the marketing business is going to kick into high gear soon. On this week’s episode, Trish Thomas of TEEM talks about the upcoming year in marketing.
    Listen in!
    ---
    Connect with The Social Marketing Academy:
    www.Twitter.com/GoSocialAcademy 
    https://Apple.co/2KnGM8Z
    ---
    Connect with Christopher Tompkins:
    www.Twitter.com/chrisgoagency 
    www.Linkedin.com/in/chrisgomedia/ 
    ---
    Connect with Trish Thomas and TEEM: 
    https://www.facebook.com/trishthomasconsulting
    https://twitter.com/trish_thomas
    https://www.facebook.com/trishthomasconsulting
    ---
    The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
    www.GoSalesAndMarketing.com 
    www.Facebook.com/TheGoAgency 
    www.Twitter.com/TheGoAgency 
    www.LinkedIn.com/company/the-go-ag
    51 min
  • Using Your Resources with Arttu Haho
    Your customers give you valuable resources every time they communicate with you over social media. Customer feedback, reviews, testimonials, and video content are all fair game—and using them can improve the social image of your brand! This week, we welcome marketing guru Arttu Haho on to the podcast to tell us how to leverage all of our resources.
    Listen now!
    ---
    Connect with The Social Marketing Academy:
    www.Twitter.com/GoSocialAcademy 
    https://Apple.co/2KnGM8Z
    ---
    Connect with Christopher Tompkins:
    www.Twitter.com/chrisgoagency 
    www.Linkedin.com/in/chrisgomedia/ 
    ---
    Connect with Arttu Haho:
    https://www.linkedin.com/in/arttuhaho/
    ---
    The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
    www.GoSalesAndMarketing.com 
    www.Facebook.com/TheGoAgency 
    www.Twitter.com/TheGoAgency 
    www.LinkedIn.com/company/the-go-agency 
    www.Instagram.com/TheGoAgency
    36 min
  • Starting Up and Moving Up with Dr. Janét Aizenstros
    Everyone needs a good success story for inspiration. On today’s episode, we welcome Dr. Janét Aizenstros to talk about starting her career, finding and maintaining her passion, and the valuable lessons that success has taught her.
    Dr. Janét Aizenstros is an award-winning businesswoman with several leadership awards such as the Top 40 under 40, the Top 10 Inspiring Women in Canada, 2019 Conscious Company Media’s Top 22 Business Leaders, and the Stevie® Award winner for Female Entrepreneur of the Year Canada; Employer Of The Year for Canadian Business which ranked her company 12th on Canadian Business’s 2020 Growth List -- making her the first Black Canadian woman in history to scale a 9-figure organization and sole female founder to be featured on the list. Janét is also a member of the Young Presidents Organization (YPO), a participant with Concordia Leadership Council and a Global Goodwill Ambassador for the Global Goodwill Ambassadors Foundation.
    Tune in!
    ---
    Connect with The Social Marketing Academy:
    www.Twitter.com/GoSocialAcademy 
    https://Apple.co/2KnGM8Z
    ---
    Connect with Christopher Tompkins:
    www.Twitter.com/chrisgoagency 
    www.Linkedin.com/in/chrisgomedia/ 
    ---
    Connect with Dr. Janét Aizenstros:
    https://Twitter.com/jaizenstros 
    https://www.Instagram.com/jaizenstros/ 
    ---
    The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
    www.GoSalesAndMarketing.com 
    www.Facebook.com/TheGoAgency 
    www.Twitter.com/TheGoAgency 
    www.LinkedIn.com/company/the-go-agency 
    www.Instagram.com/TheGoAgency
    43 min

About The Bulletproof Marketer

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The Bulletproof Marketer is dedicated to helping business owners, marketing professionals, sales professionals, and everyone in between get the most out of the digital landscape - in order to drive leads, sales, and growth!