The Bulletproof Marketer

In today’s episode, Chris and April dive into the communications industry news stories that are making waves in the new year.  They’re covering NBC’s hiring of an ex-FBI official and the implications for trust in the mainstream media, Volvo’s handling of an image usage rights violation, and the state of print media this year. Amazon’s approach to ads and Elon Musk’s proposal to microchip the human brain. For this week’s “Cash or Trash?” segment, our hosts look at Inc.’s ranking of 2021’s most bizarre brand stories, and then close out with a quick tip on leveraging Instagram Live’s new screenshare feature.

“BREAKING NEWS”: 

NBC News: bit.ly/3FQ2JE2 

Volvo: bit.ly/3GOpcTq 

Spotify: bloom.bg/3Anhrl5

“Cash or Trash?”: bit.ly/3fKzmbF

“Point & Counterpoint”: bit.ly/3rCKrBk

April is the president of Trust Relations: https://www.trustrelations.agency/

Christopher is the CEO at The Go! Agency: https://gosalesandmarketing.com/

With so many platform updates and social media trends on today’s episode we have our host Christopher Tompkins breaking down what he sees as the most important trends to pay attention to in 2022. Everything from TikTok, Video, Meta, Live Streaming and Generation Z.

Christopher has turned The Go! Agency into one of the top 10 marketing agencies in Florida, and his podcast, Bulletproof Marketer, has earned praise as one of the top 10 digital marketing podcasts airing today. He’s written two books, The Go! Method and Is Social Media Right For Your Business, and is a frequent contributor to Forbes, Entrepreneur Magazine, Tampa Bay Business Journal, Fast Company, Yahoo Finance, The Wise Marketer, The Grit, Money Magazine, and other illustrious trades.

The Bulletproof Marketer:

https://twitter.com/BPMarketer 

https://Apple.co/2KnGM8Z

Christopher:

www.Twitter.com/chrisgoagency 

www.Linkedin.com/in/chrisgomedia/ 

The Bulletproof Marketer is presented by: www.GoSalesAndMarketing.com 

Sponsors: 

Savino Wine - https://savinowine.com/ 

SquarePet Nutrition - https://www.mysquarepet.com/

This week, Chris and April are chatting about the news shaking up the strategic marketing sphere as we kick off the new year. Tune in as your favorite duo breaks down the trends that sent 2021 out with a bang, including AdWeek’s new sustainability initiative, Amazon’s approach to ads and Elon Musk’s proposal to microchip the human brain. They’re also analyzing how Gen Z responds to disingenuous branding, last year’s supply chain challenges, and the metaverse. They make the call on whether the recent Barefoot Wine / Oreo Thins collab. Lastly, they chat through some practices to help agencies improve their recruitment and retention strategies.

 

BREAKING NEWS

AdWeek Sustainability https://bit.ly/3qosNAn

Gen Z Black Friday https://bit.ly/3eilmVN

Amazon Ads https://wapo.st/3mquzA8

Supply Chain & Advertisers https://bit.ly/32mwmiK

Musk & NeuraLink https://bit.ly/3qoFkno

Jack Dorsey Twitter https://n.pr/32n7xmD

 

CASH OR TRASH

Barefoot Wine + Oreo https://bit.ly/3FojOWg

POINT & COUNTERPOINT

Instagram Chronological Order https://bit.ly/32pexzb

April is the president of Trust Relations www.trustrelations.agency/ 


Christopher is the CEO at The Go! Agency https://gosalesandmarketing.com

Hosts Chris & April chat with Colleen, VP of Digital Product at Albertsons Companies — one of the largest food & drug retailers in the U.S. They’re unpacking strategies for success relating to personalized marketing & customer loyalty programs. They cover the latest news from the world of Tik Tok, the theories surrounding the Astroworld tragedy & the app’s recent magazine launch. They cover the waste-free way influencers are modeling high-end fashions. Chris & April also make the final call on whether these marketing moves were cash or trash ideas for each brand.

NEWS

Astroworld https://bit.ly/3s6O0Sf 

Magazine https://tiktokmag.com/ 

Meta Ad https://bit.ly/31JUDyX


Point & Counterpoint

Vogue Clothes https://bit.ly/33g44qi


Cash or Trash

McDonalds https://bit.ly/3oNA9hD

Arby’s https://bit.ly/3IDojy6


Ikea https://bit.ly/3y9pvEK

Santa https://bit.ly/30ejCtu


Learn more about Colleen https://bit.ly/3oCkhyg

April is the president of Trust Relations www.trustrelations.agency/ 


Christopher is the CEO at The Go! Agency https://gosalesandmarketing.com

Our hosts bust the hype around SEO for marketers, including misconceptions about what does and doesn't work, with Alexandra Marshall, president of SEO.com. They cover news, such as the backlash over Edelman’s representation of Exxon, why billionaires are using celebs to promote space tourism, & the significance of Pinterest’s revenue report for marketers. They dive into the techier side of social, discussing developments in the Metaverse and Walmart’s step into AR experiences for customers. They close out Just The Tip with an assessment of Amazon’s rise as an eCommerce icon.

NEWS 

Edelman https://bit.ly/3cIGYdt

Billionaires https://bit.ly/3cI7OlO

Pinterest https://cnb.cx/2Zq0KY8

Metaverse https://bit.ly/311xozO

Meta https://nyti.ms/3DON9s8

CASH OR TRASH

Walmart https://bit.ly/3xrFvSb

Zoom https://tcrn.ch/3nMEy3x

JUST THE TIP https://bwnews.pr/30Tu1L2

Check out Alexandra’s work: https://www.seo.com/

April is the president and founder of Trust Relations: https://www.trustrelations.agency/

Christopher is the CEO at The Go! Agency: https://gosalesandmarketing.com/

Sick of bad marketing advice? You’re in luck, we have our host giving us insight of what he sees trending in the marketing world and what features and tools you should be paying attention to. 

We’re joined by April Margulies, a PR specialist and the President & Founder of Trust Relations. She has over 18 years of experience including counseling, and managing campaigns for clients across many industries.

The Bulletproof Marketer:

https://twitter.com/BPMarketer 

https://Apple.co/2KnGM8Z

Christopher:

www.Twitter.com/chrisgoagency 

www.Linkedin.com/in/chrisgomedia/ 

April:

https://www.linkedin.com/in/aprilmargulies

https://www.trustrelations.agency/ 

http://bit.ly/HypeBustersYT 

The Bulletproof Marketer is presented by: www.GoSalesAndMarketing.com 

Sponsors: 

TableTopics -https://www.tabletopics.com/

Savino Wine -https://savinowine.com/ 

SquarePet Nutrition -https://www.mysquarepet.com/

Chris and April are taking a deep dive into integrated marketing — and why brands should get on board, or be left behind. With special guest Hamish Anderson, Trust Relations’ Executive Vice President/Marketing group director and founder of Three Piece marketing, they’re discussing the advantages of an omni-channel approach to digital, how clients can make the most of their marketing resources & how outsourcing to an agency can yield powerful results. They cover the latest industry news with a discussion on the PR plays behind this year’s major moments in media censorship, discuss whether Twitter’s new user regulations will have a positive impact and determine whether Sleepy Time Tea’s recent Instagram thirst trap was a cash move or a trash idea for the brand. They chat about recent trends in business this quarter, as clients seek to diversify their digital spend.

“BREAKING NEWS”: 

Anti-Vax Ban: https://bit.ly/308UHHj 

Whistleblower: https://cnn.it/3n2PA4p

Climate: https://tcrn.ch/2YGUsTA

“Cash or Trash?”: https://bit.ly/3n6Ctzd 

“Point & Counterpoint”: https://bloom.bg/30hf19C 

Check out Hamish’s work here: https://threepiece.marketing

April is the president of Trust Relations: https://www.trustrelations.agency/

Christopher is the CEO at The Go! Agency: https://gosalesandmarketing.com/

Tune in this week for a conversation with special guest Greg Kihlström from The Agile World! Our hosts welcome Greg to discuss common issues with disingenuous marketing, how to know your audience, the future of work and tips for branding in a competitive market climate. Chris and April also analyze the latest news from the communications industry, including why the pandemic is pushing journalists to quit their jobs, and how the ongoing supply chain crisis has damaged brand loyalty for many consumers. Your favorite dynamic duo also debates the pros and cons of Disney’s new Tik Tok influencer program, and makes a call on whether the recently-announced Hidden Valley Ranch X Crocs Collaboration is a cash move or a trash idea for both brands.

Today’s “BREAKING NEWS”: 

Brand Loyalty - https://bit.ly/3bjRjf5

Journalists -https://bit.ly/3pJ3E4X

More on our “Cash or Trash?” segment: https://bit.ly/3bhGJ8r 

From “Point & Counterpoint”: https://bit.ly/3vQV7hg 

Follow Greg’s work with The Agile World here:https://www.gregkihlstrom.com

April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://www.trustrelations.agency/.

Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/.

This week, your hype-busting hosts welcome Justin Knapp, founder of Space Together. Justin is here to discuss his journey as an entrepreneur, lessons learned in business and how his innovative platform is helping communities rent out their unused commercial space to other local groups. Chris and April also share their best advice for the transforming world of agency work post-pandemic, like managing Zoom fatigue, handling internal communications issues and what brands should consider in their public-facing campaigns. They also share the latest trends impacting marketing and PR as 2022 approaches, spar over the industry push for brands to join Tik Tok, and discuss whether Instagram’s Facebook banner ads were a cash or trash move for reviving interest in the platform. Our hosts close things out with an assessment of the state of agency work in a remote world, and how business owners and teams can strike the right balance in their work lives.

Today’s “BREAKING NEWS”: 

PR Trends: https://bit.ly/3aSFL2l  

Instagram Influencers: https://bit.ly/3BLwhS0 

More on our “Cash or Trash?” segment: 

Facebook Banner: https://bit.ly/3BHy1M1

From “Point & Counterpoint”: 

https://bit.ly/3lIsmQE

Follow Justin’s work with Space Together here: https://spacetogether.com/

April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: www.trustrelations.agency

Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/

For a business new to PR and marketing, it can all feel very overwhelming with questions that have no clear cut answer. What is public relations? What social media platform should I be on? On today’s episode, we welcome Lee Caraher to help untangle it all.

Lee Caraher is a CEO, best-selling author, and sought-after speaker. Founder and CEO of Double Forte, a national PR & Communications firm in San Francisco, New York, and Eau Claire, Wisconsin, Lee is an acclaimed communication strategist known for her practical solutions to big problems. Her company works with companies big and small that are making a difference in their categories.

Listen now!

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Connect with The Social Marketing Academy:

www.Twitter.com/GoSocialAcademy 

https://Apple.co/2KnGM8Z

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Connect with Christopher Tompkins:

www.Twitter.com/chrisgoagency 

www.Linkedin.com/in/chrisgomedia/ 

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Connect with Lee Caraher and Double Forte:

Lee’s Website ---> www.leecaraher.com

Double Forte ---> www.double-forte.com

Twitter ---> www.twitter.com/LeeCaraher

Facebook ---> www.facebook.com/LeeCaraher1

LinkedIn ---> www.linkedin.com/in/leecaraher

Instagram ---> www.instagram.com/leecaraher 

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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:

www.GoSalesAndMarketing.com 

www.Facebook.com/TheGoAgency 

www.Twitter.com/TheGoAgency 

www.LinkedIn.com/company/the-go-agency 

www.Instagram.com/TheGoAgency