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The Bulletproof Marketer
By Bulletproof MarketerBusiness
The Bulletproof Marketer episodes
- Content That Sells & Strategic Partner Programs (Feat Matt Wool & James Scherer)We’re back with a brand new episode of this week's Bulletproof Marketer. Our host, Christopher Tompkins, sits down with two special guests. First we have Matt Wool, who touches on affiliate marketing, strategy, and the benefits of a partner program with constantly changing social media platforms. Then later in the show, James Scherer, joins us to talk about all things content. James breaks down why quality is everything, how to create content at scale, and why your content should change depending on what stage of business you're in.Connect With Bulletproof MarketerTwitterInstagramApple PodcastConnect With Christopher TompkinsTwitterLinkedInConnect With Matt WoolLinkedInConnect With James SchererLinkedInSponsorsTrust RelationsTruly ClearMOTORPLANitSquarePet NutritionCousins Maine Lobster1 hr 12 min
- Advantages Of Local SEO & Podcasting (Featuring Bryan Clayton & Harry Morton)The Bulletproof Marketer is back this week with a brand new episode! Our host, Christopher Tompkins, talks about all the latest trending topics in the marketing world. He also sits down to speak with Bryan Clayton who touches on local organic SEO, and Harry Morton, who's a podcast growth specialist.Connect With Bulletproof MarketerTwitterInstagramApple PodcastConnect With Christopher TompkinsTwitterLinkedInConnect With Bryan Claytonyourgreenpal.comInstagramConnect With Harry MortonTwitterTrust Relations: https://trustrelations.agency/Truly Clear: https://trulyclear.com/MOTORPLANit: https://www.motorplanit.com/SquarePet Nutrition: https://www.mysquarepet.com/Cousins Maine Lobster: https://www.cousinsmainelobster.com/1 hr 13 min
- 13 - Ad Debrief: What Works (And What Doesn’t) in Today’s Trending AdsThis week, Chris and April are delivering the ad report you need, with a recap of this month’s most talked-about TV advertisements and digital marketing moves. They’re setting the scene with a chat about the significance of Amazon and Google’s ad revenue for digital marketers, and ranking Gold Bond’s “sweaty balls” euphemisms against Shake Shack’s dating site stunt and Michelob Ultra’s low-calorie ad play for a jam-packed “Cash of Trash?” segment. They also discuss the pros and cons of including morality clauses in your client contracts, the sticking power of short-form video on social, and of course the impact of the recent Joe Rogan Spotify scandal.BREAKING NEWSMorality Clauses: bit.ly/3IIloE2Google/Amazon: bit.ly/3pzoin4Spotify + Joe Rogan: bit.ly/3pwjJKgCASH OR TRASHGold Bond Balls: bit.ly/3ILDmFNShake Shack: bit.ly/3IGuvFvMichelob Ultra: bit.ly/35OJGO3Gwyneth Paltrow Ad: bit.ly/3KdoobVApril is the president of Trust Relations: https://www.trustrelations.agency/Christopher is the CEO at The Go! Agency: https://gosalesandmarketing.com/52 min
- Building An Authentic Affiliate Program (Featuring Dominick Keenan)On this week’s episode of the Bulletproof Marketer, our host, Christopher Tompkins, sits down with affiliate marketing expert, Dominick Keenan. They discuss everything new that’s going on in the affiliate industry. Dominick touches on optimization & incentives, the best way to start an affiliate program with your business, and why building relationships is so important.Connect with The Bulletproof Marketer:Twitter - https://twitter.com/BPMarketerPodcast - https://Apple.co/2KnGM8ZInstagram - https://www.instagram.com/thegoagency/---Connect with Christopher Tompkins:Twitter - www.Twitter.com/chrisgoagencyLinkedIn - www.Linkedin.com/in/chrisgomedia/---Connect with Dominick KeenanLinkedIn - www.linkedin.com/in/dominick-keenan-43211462/---Sponsors:MotorPlanit: https://www.motorplanit.comSquarePet Nutrition: https://www.mysquarepet.com/Truly Clear: https://trulyclear.com/50 min
- 12 - Social Media Game-Changers: Gen Z and the Subscription RevolutionIn today’s episode, Chris and April are unpacking the impact of two long-standing media trends: “Cancel Culture” and subscription-based content. They’re also covering changes to Google’s free G-Suite service, a PR perspective on Adele’s emotional concert announcement, and how Gen Z is reviving interest in Tumblr as an escape from the ad-heavy social media landscapes of Instagram and Facebook.BREAKING NEWSCancel Culture: bit.ly/3Jxxos8Adele: bit.ly/3I3lVAcG-Suite: bit.ly/3rXUQc5Instagram: tcrn.ch/3sPPcrzTumblr: bit.ly/3t7VkMjCASH OR TRASHSoup Candles: bit.ly/3HYh0AlFuneral Home: bit.ly/3uYsoZmBologna Face Mask: bit.ly/3LTrNP1Blockbuster Cakesters: bit.ly/36g2sOFPoint & Counterpoint:Garbage Trends: n.pr/3sJdaVwCheugy: nyti.ms/33x6268April is the president of Trust Relations: https://www.trustrelations.agency/Christopher is the CEO at The Go! Agency: https://gosalesandmarketing.com/58 min
- Is Your Marketing Dated? (Feat. Paul Counts, Shreya Banerjee, & Darrell Keezer)Christopher Tompkins, sits down with Paul Counts and Shreya Banerjee to talk about why you should be implementing process based marketing. Then Christopher speaks with Darrell Keezer about the latest trends with advertising, and the importance of being open to new marketing channels.Connect with The Bulletproof MarketerTwitterInstagramPodcastConnect With Christopher TompkinsTwitterLinkedInConnect With Paul CountsLinkedInConnect With Shreya BanerjeeLInkedInConnect With Darrell KeezerLinkedInSponsorsTruly ClearMOTORPLANitSquarePet Nutrition1 hr 21 min
- Pin This Podcast: Why Your Brand Should Be On PinterestOn today’s episode we have our host, Christopher Tompkins, sits down with Emily Parsons, a Pinterest specialist in the ecommerce space who breaks down the benefits of using Pinterest while everyone else is focused on the shiny platforms such as Instagram and TikTok. She talks success stories, different strategies, and more.Connect with The Bulletproof Marketer:Twitter - https://twitter.com/BPMarketerPodcast - https://Apple.co/2KnGM8ZInstagram - https://www.instagram.com/thegoagency/---Connect with Christopher Tompkins:Twitter - www.Twitter.com/chrisgoagencyLinkedIn - www.Linkedin.com/in/chrisgomedia/---Connect with Emily Parsons:Instagram - https://www.instagram.com/letsgetsocialagency/?utm_medium=copy_link---MotorPlanit: https://www.motorplanit.comSquarePet Nutrition: https://www.mysquarepet.com/Truly Clear: https://trulyclear.com/49 min
- 11 - News Stories, New Features and What’s Hot (Or Not) in Media & MarketingIn today’s episode, Chris and April dive into the communications industry stories that are making waves in the first month of the year. They’re covering NBC’s hiring of an ex-FBI official and the implications for trust in mainstream media, Volvo’s handling of an image usage rights violation, and the state of print media this year. For this week’s “Cash or Trash?” segment, our hosts look at Inc.’s ranking of 2021’s most bizarre brand stories, and then close out with a quick tip on leveraging Instagram Live’s new screenshare feature.“BREAKING NEWS”:Isreal Press Release: prn.to/3onU31UI-95 Bread: fxn.ws/3J0mNFNTikTok vs. Google: bit.ly/3oo7Zci“Cash or Trash?”: bit.ly/3upaQ8O“Point & Counterpoint”: bit.ly/3AWCTxhApril is the president of Trust Relations: https://www.trustrelations.agency/Christopher is the CEO at The Go! Agency: https://gosalesandmarketing.com/52 min
- When's The Right Time For Podcast AdvertisingOn today’s episode we have our host Christopher who sits down with Heather Osgood where they discuss all things related to podcast advertsing. Is is right for your business? When to jump in? How to research the right podcast? And more.Bulletproof Marketer:https://twitter.com/BPMarketerhttps://Apple.co/2KnGM8ZChristopher:www.Twitter.com/chrisgoagencywww.Linkedin.com/in/chrisgomedia/Heather Osgood:LinkedIn - https://www.linkedin.com/in/podcastadvertising/The Bulletproof Marketer is presented by: www.GoSalesAndMarketing.comSponsors:SquarePet Nutrition: https://www.mysquarepet.com/Cousins Maine Lobster: https://www.cousinsmainelobster.com/Truly Clear: https://trulyclear.com/1 hr 8 min
- Why Integrated Marketing Will Take Over In 2022 (Featuring Jared Loftus)With 2022 starting off on a great foot, on today’s episode we have our host Christopher Tompkins who sits down with Jared Loftus, a strategic advisor at Rosa.io where they touch on engagement and ai with email marketing. Christopher also speaks about integrated marketing finally coming into its own, tying digital marketing and social and why you should be focusing on Instagram carousels this year with your business.The Bulletproof Marketer:https://twitter.com/BPMarketerhttps://Apple.co/2KnGM8ZChristopher:www.Twitter.com/chrisgoagencywww.Linkedin.com/in/chrisgomedia/The Bulletproof Marketer is presented by: www.GoSalesAndMarketing.comSponsors:MOTOR PLANit: https://www.motorplanit.com/SquarePet Nutrition: https://www.mysquarepet.com/Cousins Maine Lobster: https://www.cousinsmainelobster.com/Truly Clear: https://trulyclear.com/1 hr 8 min
About The Bulletproof Marketer
From the publisher's feed
The Bulletproof Marketer is dedicated to helping business owners, marketing professionals, sales professionals, and everyone in between get the most out of the digital landscape - in order to drive leads, sales, and growth!
Host Christopher Tompkins will get right to the point with the help of esteemed members of his extensive network - bringing their knowledge directly to you so you can learn more about numerous topics such as social media marketing, digital advertising, affiliate marketing, SEO, website design, email marketing, copywriting, animation, and so much more!
Like the content of the show? Visit Christopher's firm, The Go! Agency, online for more helpful hints, tips, and downloads: http://www.GoSalesandMarketing.com