The Bulletproof Marketer

The Bulletproof Marketer

By Bulletproof MarketerBusiness
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The Bulletproof Marketer episodes

  • The Best of The Bulletproof Marketer - Featuring Arttu Haho
    Your customers give you valuable resources every time they communicate with you over social media. Customer feedback, reviews, testimonials, and video content are all fair game—and using them can improve the social image of your brand! This week, we welcome marketing guru Arttu Haho on to the podcast to tell us how to leverage all of our resources.
    Listen now!
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    Connect with The Social Marketing Academy:
    www.Twitter.com/GoSocialAcademy 
    https://Apple.co/2KnGM8Z
    ---
    Connect with Christopher Tompkins:
    www.Twitter.com/chrisgoagency 
    www.Linkedin.com/in/chrisgomedia/ 
    ---
    Connect with Arttu Haho:
    https://www.linkedin.com/in/arttuhaho/
    ---
    The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
    www.GoSalesAndMarketing.com 
    www.Facebook.com/TheGoAgency 
    www.Twitter.com/TheGoAgency 
    www.LinkedIn.com/company/the-go-agency 
    www.Instagram.com/TheGoAgency
    34 min
  • 21 - Changes in Big Tech: Privacy, Advertising and Social Media Updates
    On today’s show, Chris and April are covering some recent changes from leaders in Big Tech. They’re chatting about Meta’s privacy updates around the world, the lack-luster release of Apple’s iOS 16 and how Amazon’s new advertising offering is poised to rival Facebook. Our hosts also debate the relevance of dark social media channels for marketers, discuss the impact of the latest lawsuit against Instagram over negative mental health impacts in children, and spar over the fate of Elon Musk’s pending Twitter deal. For “Cash or Trash?” this week, your favorite dynamic duo analyzes new campaigns including: Taco Bell’s new Minnesota restaurant location; Chevrolet’s ill-conceived texting game campaign against distracted driving; Heineken’s high-tech bottle opener that claims to close your work applications; and Velveeta’s cheese-scented nail polish.
    Today’s “BREAKING NEWS:”
    Meta Privacy: https://bit.ly/3QFOXdL
    Amazon Ads: https://bit.ly/3HNsesu
    iOS 16: https://bit.ly/3QyrnQa
    Point & Counterpoint: 
    Dark Social: https://bit.ly/3nfszKJ 
    Instagram Lawsuit: https://bit.ly/3xOsW43
    Twitter Deal: https://bit.ly/3Ol5BOA
    Cash or Trash?
    Taco Bell: https://bit.ly/3QHlAb2
    Heineken: https://bit.ly/3zVYE1L
    Chevrolet: https://bit.ly/3zWCBbu
    Cheese Nails: https://cnn.it/3HGSTqN
    April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://www.trustrelations.agency/.
    Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/.
    53 min
  • The Best of The Bulletproof Marketer - Featuring Wendy O'Donovan Phillips
    Marketing within the healthcare industry is...tricky. How can you present your business and bring in critical sales without coming across as too business-like and promotional. People don’t want to think of their healthcare services as a brand; they want to know their concerns are being met by real doctors and specialists. This week, I had Wendy O’Donovan Phillips on to talk about how to responsibly, ethically, and profitably advertise your healthcare services.
    Wendy O’Donovan Phillips is CEO of Big Buzz, an agency delivering strategy and consultation to drive focused marketing efforts for executives and teams nationwide. Wendy is the author of two books available on Amazon, and she has been published in many healthcare journals. She is a member of the Women's President Organization, having reached $1 million in revenues the last two years, which only 1% of women-owned businesses achieve. She has been honored by the American Marketing Association for excellence in her field, and she has been hired by the American Dental Association as an expert consultant in marketing.
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    Connect with The Social Marketing Academy:
    www.Twitter.com/GoSocialAcademy 
    https://Apple.co/2KnGM8Z
    ---
    Connect with Christopher Tompkins:
    www.Twitter.com/chrisgoagency 
    www.Linkedin.com/in/chrisgomedia/ 
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    Connect with Wendy O’Donovan Phillips and Big Buzz:
    bigbuzzinc.com
    www.Facebook.com/BigBuzzBrands/
    Twitter.com/bigbuzzinc 
    www.Instagram.com/bigbuzzinc/
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    The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida.
    www.GoSalesAndMarketing.com 
    www.Facebook.com/TheGoAgency 
    www.Twitter.com/TheGoAgency 
    www.LinkedIn.com/company/the-go-agency 
    www.Instagram.com/TheGoAgency
    58 min
  • The Best of The Bulletproof Marketer - Featuring Brian Meert
    Making money. Spending money. In the end, all of advertising does come down to how well you place your dollars. This week on the program, your host Christopher Tompkins welcomes on Brian Meert of AdvertiseMint to talk about the best social media platform for your ads, how to advertise using video, and why your ads aren’t getting the return you thought they would.
    Brian Meert is the CEO of AdvertiseMint, a Hollywood based digital advertising agency that specializes in helping successful companies advertise on Facebook. Advertisemint has managed millions of dollars in digital ad spends in entertainment, fashion, finance, and software industries. Brian is also the author of the best selling, The Complete Guide to Facebook Advertising, and the innovative The Complete Guide to Digital Advertising Policies infographic.
    Thanks for tuning in!
    ---
    Connect with The Social Marketing Academy:
    www.Twitter.com/GoSocialAcademy 
    https://Apple.co/2KnGM8Z
    ---
    Connect with Christopher Tompkins:
    www.Twitter.com/chrisgoagency 
    www.Linkedin.com/in/chrisgomedia/ 
    ---
    Connect with Brian Meert and AdvertiseMint:
    http://www.advertisemint.com/ 
    https://twitter.com/brianmeert 
    https://www.linkedin.com/in/brianmeert/ 
    https://www.instagram.com/advertisemint/
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    The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
    www.GoSalesAndMarketing.com 
    www.Facebook.com/TheGoAgency 
    www.Twitter.com/TheGoAgency 
    www.LinkedIn.com/company/the-go-agency 
    www.Instagram.com/TheGoAgency
    1 hr 5 min
  • 20 - Making Headlines: Brand Promotions, Media Stunts and Product Flops
    On the show, April and Chris are covering the latest moves big brands are making to generate media attention and gain momentum online. They discuss industry news stories on Target’s new Roundel Media Fund supporting diverse-owned brands, and chat about Grub Hub’s failed free lunch promotion in New York. They discuss the strategy behind Tik Tok’s new ad product for crowdsourcing content, and consider why Pepsi has decided to drop its Super Bown Halftime Show sponsorship. For “Cash or Trash?”, our hosts share their hot takes on the RITZ x OREO brand collaboration, Mattress Firm’s new podcast, and Hidden Valley Ranch’s charity-focused campaign to create a diamond out of its signature seasoning dust.
    “BREAKING NEWS;” 
    Target’s Roundel Media Fund: https://bit.ly/3xAI5XB
    Grubhub in NYC: https://bit.ly/398ZnSv
    More on our “Cash or Trash?” segment: 
    Oreo x Ritz: https://bit.ly/39ckEe0
    Mattress Firm podcast:https://bit.ly/3NGLFoN 
    Hidden Valley Ranch Diamond: https://bit.ly/3xByr74
    Point & Counterpoint:
    TikTok’s ad product: https://bit.ly/3Hb7D0X 
    Pepsi + Super Bowl Pivot: https://bit.ly/3MzxeBz
    April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://www.trustrelations.agency/.
    Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/.
    Follow Trust Relations on social:
    www.linkedin.com/company/trustrelations/
    www.twitter.com/trustPRelations
    www.facebook.com/trustrelations
    www.instagram.com/trustrelations/
    Follow The Go! Agency on social:
    www.linkedin.com/company/the-go-agency
    www.twitter.com/thegoagency  
    www.facebook.com/thegoagency     
    www.instagram.com/thegoagency
    39 min
  • The Best of The Bulletproof Marketer - Featuring Emily Taffel Cohen
    Wait...are PR and marketing not the same thing? Nope! Marketing is the look, feel, and voice of your brand. PR is how you get your brand noticed. To discuss these subtle differences, we welcome Emily Taffel-Cohen on to this week’s episode.
    Emily Taffel-Cohen is the founder of Mugsy PR, an award winning PR and marketing firm based out of South Florida. She is also a public speaker, an author with an upcoming children's book releasing in 2021, an event planner, a feminist advocate and a road trip enthusiast (and avid car singer) with an upcoming blog about her adventures.
    Tune in!
    ---
    Connect with The Social Marketing Academy:
    www.Twitter.com/GoSocialAcademy 
    https://Apple.co/2KnGM8Z
    ---
    Connect with Christopher Tompkins:
    www.Twitter.com/chrisgoagency 
    www.Linkedin.com/in/chrisgomedia/ 
    ---
    Connect with Emily Taffel-Cohen and Mugsy PR:
    http://www.MugsyPR.com/
    Facebook.com/MugsyPR
    https://twitter.com/Emilyontheave
    https://www.instagram.com/Emilyontheave/
    ---
    The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
    www.GoSalesAndMarketing.com 
    www.Facebook.com/TheGoAgency 
    www.Twitter.com/TheGoAgency 
    www.LinkedIn.com/company/the-go-agency 
    www.Instagram.com/TheGoAgency
    49 min
  • The Best of The Bulletproof Marketer - Featuring Patrick Farrell
    When the press talks about you, what are they saying? When is the right time to release a statement, negative or positive? What should a company do before they share their story? Public relations is tricky to navigate but integral to the success of every business, whether it’s putting out a press release or just having good word of mouth. In this episode, Christopher Tompkins welcomes guest Patrick Farrell of Sniper Public Relations to answer your burning questions.
    Patrick has spent 20 years in the public relations industry, servicing an array of clients in various sectors. His strengths and expertise are in the areas of media relations, communications strategy and delivering clients relevant and consistent results. His experience has enabled him the ability to deliver insightful industry research and identify market trends in order to create relevant story angles for clients.
    ---
    Connect with The Social Marketing Academy:
    www.Twitter.com/GoSocialAcademy 
    https://Apple.co/2KnGM8Z
    ---
    Connect with Christopher Tompkins:
    www.Twitter.com/chrisgoagency 
    www.Linkedin.com/in/chrisgomedia/ 
    ---
    Connect with Patrick Farrell and Sniper Public Relations:
    www.sniperpr.com 
    www.Twitter.com/patrickjfarrell
    www.Twitter.com/Sniper_PR 
    ---
    The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
    www.GoSalesAndMarketing.com 
    www.Facebook.com/TheGoAgency 
    www.Twitter.com/TheGoAgency 
    www.LinkedIn.com/company/the-go-agency 
    www.Instagram.com/TheGoAgency
    43 min
  • Strategic Animation (Featuring Alex Herder)
    When inspiration strikes, it strikes! Have you ever thought about incorporating animation in your marketing strategies, to tell eye-catching stories that audiences will respond to? It’s effective, but there’s a time and a place, and doing poorly can cost you money and your audience. In this episode, I sit down with Alex Herder of Duck & Duck to talk about when the time is right to pull off animation.
    Alex started the animation studio Duke & Duck back in 2009 with his best friend Dave and since then they've been creating compelling content for non-profits, brands, and anyone else who shares their passion for telling good stories. In the past couple of years, they have worked with leading organizations all over the world, including the American Red Cross, the World Bank, Nestle, Patagonia, and even the Biden presidential campaign.
    ---
    Connect with The Social Marketing Academy:
    www.Twitter.com/GoSocialAcademy 
    https://Apple.co/2KnGM8Z
    ---
    Connect with Christopher Tompkins:
    www.Twitter.com/chrisgoagency 
    www.Linkedin.com/in/chrisgomedia/ 
    ---
    Connect with Alex Herder and Duck & Duck:
    www.dukeduck.com
    https://twitter.com/alexherder 
    https://www.linkedin.com/in/alexherder
    https://www.instagram.com/dukeandduck/
    ---
    The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
    www.GoSalesAndMarketing.com 
    www.Facebook.com/TheGoAgency 
    www.Twitter.com/TheGoAgency 
    www.LinkedIn.com/company/the-go-agency 
    www.Instagram.com/TheGoAgency
    54 min
  • 19 - How Big Brands Are Leveraging Google Search, Social Media Videos and Creati
    On the show today, April and Chris weigh in on the latest news in social media, with their reactions to the rise of the Be Real social app, LinkedIn’s recent decision to down-rank engagement-baiting posts, and the overall role of authenticity in effective digital strategy. They also cover Google’s image search update and how the new feature might impact brands online. For this week’s Point & Counterpoint segment, our hosts spar over Tumblr’s comeback in the Gen Z demographic and chat about whether employee-generated content is a viable option for brands today. As always, April and Chris also share their hot takes on whether some of the latest headline-making brand campaigns were “Cash or Trash?” This week, they’re covering KFC’s chicken bouquet campaign, the launch of IHOP’s loyalty program, Coors Light’s new Miami-based billboards, and Pinterest’s latest video feature.
    BREAKING NEWS
    BeReal: bit.ly/3z4APED
    LinkedIn: bit.ly/3GjEC2F
    Google Image Search: bit.ly/3MSDR30
    CASH OR TRASH
    Coors Light: bit.ly/3wP7Zql
    Pinterest: tcrn.ch/3LJhTxW
    KFC: bit.ly/3NDMPRs
    International Bank Of Pancakes: bit.ly/3LNDWni
    April is the president of Trust Relations: https://www.trustrelations.agency/
    Christopher is the CEO at The Go! Agency: https://gosalesandmarketing.com/
    57 min
  • Legal Marketing: Everything You Need To Know (Featuring Elizabeth Ortega)
    How do you make yourself more visible to attract clients and grow your book of business? How open should you be with the media? What are your other clients seeing and how are they managing business development? To answer these questions and more, your host Christopher Tompkins sits down with legal marketer Elizabeth Ortega. Elizabeth is principal of ECO Strategic Communications and co-founded The International Academy of Financial Crime Litigators.
    Christopher has turned The Go! Agency into one of the top 10 marketing agencies in Florida, and his podcast, Bulletproof Marketer, has earned praise as one of the top 10 digital marketing podcasts airing today. He’s written two books, The Go! Method and Is Social Media Right For Your Business, and is a frequent contributor to Forbes, Entrepreneur Magazine, Tampa Bay Business Journal, Fast Company, Yahoo Finance, The Wise Marketer, The Grit, Money Magazine, and other illustrious trades.
    Connect with The Bulletproof Marketer:
    Twitter - https://twitter.com/BPMarketer 
    Podcast - https://Apple.co/2KnGM8Z
    Instagram - https://www.instagram.com/thegoagency/ 
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    Connect with Christopher Tompkins:
    Twitter - www.Twitter.com/chrisgoagency 
    LinkedIn - www.Linkedin.com/in/chrisgomedia/
    55 min

About The Bulletproof Marketer

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The Bulletproof Marketer is dedicated to helping business owners, marketing professionals, sales professionals, and everyone in between get the most out of the digital landscape - in order to drive leads, sales, and growth!