The Bulletproof Marketer

April and Chris cover Meta’s first-ever reported revenue loss, allegations of security risks from a whistleblower at Twitter, and the suspension of Nottingham University Hospitals’ communications director. They chat through the shifting role Millennial audiences play in today’s digital landscape, and discuss Banana Republic’s controversial origin story of the future of the brand. 

Today’s “BREAKING NEWS:”

Twitter whistleblower: https://cnn.it/3CMYOKu 

Meta revenue: https://bit.ly/3KIaIHB 

UK hospital director: https://bit.ly/3KGVYbO 

Point & Counterpoint:

Millennial Pause: https://bit.ly/3TCsikc 

Banana Republic: https://bit.ly/3TAOhYO 

Cash or Trash?

Corona island: https://bit.ly/3B6jDiC 

Condiment ice cream: https://bit.ly/3B4yWs9 

Gap X Kanye West: https://bit.ly/3QbI7vj 

April is the president and founder of Trust Relations: https://www.trustrelations.agency/.

Christopher Tompkins is the CEO at The Go! Agency: https://gosalesandmarketing.com/.

AI is the future for a lot of industries—but is that going to be more of a help or a hindrance? Will it maximize efficiency at the cost of our creativity? Entrepreneur Vance Reavie stopped by the podcast to talk about all things AI. 

Vance Reavie is a serial entrepreneur with over 20 years experience in the tech and marketing sector. His superhero skill is bridging the needs of marketing, sales, and other client-facing teams with the tech and engineering teams to find fit for purpose solutions. Vance’s first business was a web design and development company founded in 1999 in Wellington NZ, and sold at the 2000 tech boom peak. Since then he has gone on to create a highly-profitable web hosting company and an e-commerce transaction management business. Vance is a contributor to Forbes, writing on marketing and AI. In his spare time, he surfs, runs, cooks, travels and spends as much time with his rescue dogs as possible!

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Connect with Christopher Tompkins:

www.Twitter.com/chrisgoagency 

www.Linkedin.com/in/chrisgomedia/ 

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Connect with Vance Reavie:

linkedin.com/in/vance-reavie/

twitter.com/VanceReavie

facebook.com/vance.reavie

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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:

www.GoSalesAndMarketing.com 

www.Facebook.com/TheGoAgency 

www.Twitter.com/TheGoAgency 

www.LinkedIn.com/company/the-go-agency 

www.Instagram.com/TheGoAgency

You can’t overstate the value of an education. So, marketing an online learning tool seems like a breeze, right? On today's episode, we welcome ed tech expert Panos Siozos to the program to talk about how a solid marketing campaign has fueled his company, LearnWorlds.

Panos Siozos is the co-founder and CEO of LearnWorlds. He has a Ph.D. in Educational Technology, researching and designing e-learning applications for over 20 years. Panos has extensive work experience as a software engineer, e-learning researcher, and science educator. Before launching LearnWorlds with his two co-founders, Panos was working in the European Parliament as a policy adviser for research and innovation. He loves mountaineering, photography, and traveling.

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Connect with Christopher Tompkins:

www.Twitter.com/chrisgoagency 

www.Linkedin.com/in/chrisgomedia/ 

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Connect with Panos Siozos and LearnWorlds:

https://www.facebook.com/learnWorldsCo

https://twitter.com/learnworlds  

https://www.linkedin.com/company/learnworlds

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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:

www.GoSalesAndMarketing.com 

www.Facebook.com/TheGoAgency 

www.Twitter.com/TheGoAgency 

www.LinkedIn.com/company/the-go-agency 

www.Instagram.com/TheGoAgency

Chris is on the road this week, so April is holding it down with a special episode. In this crossover episode, guest host Hamish Anderson is on the line. He’s April’s co-host on Trust Relations: The Podcast, here to deliver his expertise as a seasoned digital marketer. They assess brand moves from the news, like the merger between HBO Max and Discovery Plus, Amazon’s Acquisition of Roomba, and the debut of clickable stickers on LinkedIn. They spar over the use of Facebook groups for promotions and break down the FTC’s rules for user-generated content and testimonials. They cover the latest creative campaigns to make headlines, in “Cash or Trash?” 

BREAKING NEWS

HBO Max X Discovery Plus: https://wapo.st/3ppSHUp

Amazon’s Roomba Acquisition: https://bit.ly/3dwtHbr

Stickers on LinkedIn: https://bit.ly/3A2JMx7

Point & Counterpoint

Facebook Groups: https://bit.ly/3bYxzBy 

FTC on Testimonials: https://bit.ly/3QzKb16 

Cash or Trash?

Taco Bell Mexican Pizza Part 2: https://bit.ly/3STzhVw 

Tiffany's NFTs: https://cnn.it/3K4eT04 

BDO Bangkok ad: https://bit.ly/3JYLy78 

April is the president of Trust Relations: www.trustrelations.agency

Christopher Tompkins is the CEO at The Go! Agency: gosalesandmarketing.com

What can a PR professional tell you about your marketing strategy? Probably a lot! PR pros know their clients inside and out and know when they’re ready for the big leagues. This week, we welcome April Margulies of Trust Relations to talk about her journey into PR, common mistakes, and industry newcomers.

As a journalist-turned-PR practitioner, April has more than 19 years of industry experience. She has worked at the world's best agencies in New York City, including Weber Shandwick, Edelman, Rubenstein Public Relations and Spong, and has represented clients across numerous industries, from Fortune 100 companies to startups.

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Connect with The Social Marketing Academy:

www.Twitter.com/GoSocialAcademy 

https://Apple.co/2KnGM8Z

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Connect with Christopher Tompkins:

www.Twitter.com/chrisgoagency 

www.Linkedin.com/in/chrisgomedia/ 

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Connect with April Margulies and Trust Relations:

www.TrustRelations.agency

https://www.facebook.com/trustrelations

https://twitter.com/aprilmargulies

https://twitter.com/TrustPRelations

https://www.linkedin.com/in/aprilwhitetrustrelations/

https://www.linkedin.com/company/trustrelations/

https://www.instagram.com/trustrelations/

https://www.instagram.com/april_margulies/

www.TrustRelations.agency

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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:

www.GoSalesAndMarketing.com 

www.Facebook.com/TheGoAgency 

www.Twitter.com/TheGoAgency 

www.LinkedIn.com/company/the-go-agency 

www.Instagram.com/TheGoAgency

April and Chris are discussing brand authenticity as it applies across the marketing spectrum, from external campaigns to internal communications strategies. They assess some recent examples of messaging strategies — good and bad — from the news, including allegations of fraud at Weber Shandwick, Meta's human rights report, and public backlash over Instagram’s emphasis on video. In this “Point / Counterpoint” segment, they debate the role of internal communicators in overall brand success and spar over Chris’ latest article for Newsweek. They have some hot takes in “Cash or Trash?” and discuss: A&W’s Ryan Reynolds impersonator, Velveeta’s new martini recipe and an emo-inspired logo makeover at Wendy’s. 

BREAKING NEWS

Weber Shandwick fraud: https://reut.rs/3Qmshi0 

Meta's Human Rights Report: https://bit.ly/3zEKQHw 

Instagram vs. TikTok: https://bit.ly/3PZ8vch 

Point & Counterpoint

Internal communicators: https://bit.ly/3btC1be 

Is "Cringe" The Next Big Content Trend? https://bit.ly/3QdGH40

Cash or Trash?

Ryan Reynolds + A&W: https://bit.ly/3bqM3tX 

Wendy's logo: https://bit.ly/3OYDxju

Velveeta-Infused Martini: https://bit.ly/3vC3vlJ 

April is the president of Trust Relations: https://www.trustrelations.agency/

Christopher Tompkins is the CEO at The Go! Agency: https://gosalesandmarketing.com/

This week, your hosts are discussing the rules, trends and changes impacting digital marketing, including the FTC’s updated Endorsement Guide and a brand loyalty report from Meta. They discuss the trend of high-level government security officials transitioning to private sector roles, in light of Snapchat’s hiring of a former Secret Service agent to its executive team. Trends include social purpose initiatives for modern brands, the rise of social media shopping features & brand backlash in the Twitter era. “Cash or Trash?” features 3 campaigns: KFC x Crocs, HelloFresh’s campaign on Twitch, and Old Spice x Arby’s.

BREAKING NEWS

FTC Endorsement Guide: bit.ly/3RU6v6x 

Pinterest: bit.ly/3ol4OSc 

Meta: bit.ly/3zrVaDQ 

Point & Counterpoint

EA: bit.ly/3zp1CuZ 

Snapchat: bit.ly/3cs6oPn 

Social purpose: bit.ly/3yS8HTy  

Cash or Trash

KFC: bit.ly/3PLoJWe  

HelloFresh: bit.ly/3zp1L1v 

Old Spice: bit.ly/3OnaLIN 

April is the president of Trust Relations: www.trustrelations.agency

Christopher Tompkins is the CEO at The Go! Agency: gosalesandmarketing.com

Everyone needs a good success story for inspiration. On today’s episode, we welcome Dr. Janét Aizenstros to talk about starting her career, finding and maintaining her passion, and the valuable lessons that success has taught her.

Dr. Janét Aizenstros is an award-winning businesswoman with several leadership awards such as the Top 40 under 40, the Top 10 Inspiring Women in Canada, 2019 Conscious Company Media’s Top 22 Business Leaders, and the Stevie® Award winner for Female Entrepreneur of the Year Canada; Employer Of The Year for Canadian Business which ranked her company 12th on Canadian Business’s 2020 Growth List -- making her the first Black Canadian woman in history to scale a 9-figure organization and sole female founder to be featured on the list. Janét is also a member of the Young Presidents Organization (YPO), a participant with Concordia Leadership Council and a Global Goodwill Ambassador for the Global Goodwill Ambassadors Foundation.

Tune in!

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Connect with The Social Marketing Academy:

www.Twitter.com/GoSocialAcademy 

https://Apple.co/2KnGM8Z

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Connect with Christopher Tompkins:

www.Twitter.com/chrisgoagency 

www.Linkedin.com/in/chrisgomedia/ 

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Connect with Dr. Janét Aizenstros:

https://Twitter.com/jaizenstros 

https://www.Instagram.com/jaizenstros/ 

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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:

www.GoSalesAndMarketing.com 

www.Facebook.com/TheGoAgency 

www.Twitter.com/TheGoAgency 

www.LinkedIn.com/company/the-go-agency 

www.Instagram.com/TheGoAgency

This week, your Hype Busters hosts are taking a look at the interplay between social media and public relations, with some recent research and trends about how journalists and users are finding news online. April and Chris also discuss the competition that’s heating up between YouTube and Tik Tok. Next, they chat through the pros and cons of deleting old social media posts and cover the role of notifications in driving users’ eyes to your marketing campaigns. This week’s “Cash or Trash?” segment features three new campaigns: Raid’s new global portrait push, Alka Seltzer’s collaboration with T Pain and Schmidt’s new ads featuring Megan Rapinoe.  

Today’s “BREAKING NEWS:”

YouTube vs. Tik Tok: https://bit.ly/3nOZS7O 

Pew Research on Twitter:  https://pewrsr.ch/3nPsP3A 

Point & Counterpoint:

Journalists Deleting Posts: https://bit.ly/3RmXu5E 

Notifications: https://bit.ly/3IoAuz8 

Cash or Trash?

Raid: https://bit.ly/3ACaoHl 

Alka Seltzer: https://bit.ly/3OTETwJ  

Schmidt’s X Megan Rapinoe:  https://prn.to/3yTQVAF

Everything has changed, and though things will never be back to normal, the world is getting back to work. And that means the marketing business is going to kick into high gear soon. On this week’s episode, Trish Thomas of TEEM talks about the upcoming year in marketing.

Listen in!

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Connect with The Social Marketing Academy:

www.Twitter.com/GoSocialAcademy 

https://Apple.co/2KnGM8Z

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Connect with Christopher Tompkins:

www.Twitter.com/chrisgoagency 

www.Linkedin.com/in/chrisgomedia/ 

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Connect with Trish Thomas and TEEM: 

https://www.facebook.com/trishthomasconsulting

https://twitter.com/trish_thomas

https://www.facebook.com/trishthomasconsulting

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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:

www.GoSalesAndMarketing.com 

www.Facebook.com/TheGoAgency 

www.Twitter.com/TheGoAgency