Rainer on Leadership

The Burge Report: Who’s Really Watching Online Church?


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Nearly five years after COVID-19 lockdowns, the research reveals surprising truths about how Americans engage with church online and what that means for pastors and ministry leaders.

While 91% of churches now livestream services, only about 14% of Americans watch weekly. Most online viewers are also in-person attenders, meaning livestreams tend to serve already-committed believers rather than reaching the unchurched. The dream of a large “online-only” congregation just doesn’t match the numbers. In this episode of the Burge Report, Ryan, Thom, and Sam give their key takeaways.

    1. Online worship is supplemental, not a substitute. Attendance in person is still twice as common as online viewing.
    2. Most online participants also attend in person. About 60% of weekly online viewers are regular churchgoers.
    3. Younger generations aren’t tuning in. Digital natives born in the 2000s are no more likely to watch church online than those born in the 1980s.
    4. Traditions matter. Black Protestants are the only major group with higher online than in-person attendance, while Catholics overwhelmingly reject online Mass.
    5. Commitment correlates with presence. Online-only attenders are less devout overall, and livestream participation doesn’t lead to membership growth like in-person worship does.
    6. The bottom line: livestreams are valuable tools, but real discipleship still happens when people gather, serve, and worship together in person.

      Resources:
      • The One Year Bible
        • Tyndale House Publishers
          • Upward Running
            • Upward Sports
              • Ryan Burge
                • Church Answers Platinum Membership
                  • FREE Research Report! New Surprising Insights
                    • The Hope Initiative
                    • Episode Sponsors:

                      There is something powerful about walking through the Bible at the same time. When everyone is reading the same Scripture each day, conversations change. Hearts open. People feel connected—not just to God, but to each other.

                      One Year Bibles are designed to guide readers through the entire Bible in 365 days.

                        • It is one reading a day, and by the end of the year, you will have gone through the entire Bible together—one body, moving in one direction, through one story.
                        • It is more than a reading plan. It is a way to build unity, deepen discipleship, and create shared momentum to know God and each other more.
                        • Perfect for small groups, Bible studies, Sunday School classes, and other connection points.
                        • Find a One Year Bible for your community at TheOneYearBible.com.

                           

                           

                          Upward Running for Your Small Group

                          • Turn your small group into a community on the move! Upward Running helps adults go from the couch to completing a 5K together. You provide the run coach, and we’ll equip them with training plans, resources, and support to lead well. It’s a fun, healthy way to grow relationships, encourage one another, and experience fitness and fellowship together.
                          • Learn more at Upward.org/Runcoach.
                          • The post The Burge Report: Who’s Really Watching Online Church? appeared first on Church Answers.

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                            Rainer on LeadershipBy Thom Rainer

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