The Business Case For Women's Sports

In episode #150 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Team USA Olympic gold medalist and Minnesota Frost star Kendall Coyne Schofield.

In this episode, Kendall shares:

• 📞 The inside story of the “cold call” to Billie Jean King that helped launch plans for the PWHL
• 💄 Why her new partnership with @elfcosmetics is about more than makeup
• 🏒 What it means to be able to play in a professional women’s hockey league like the PWHL

...and why investing in women’s hockey is great business.

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In episode #149 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Emily Sisson, the SVP of Sponsorship, Athlete & Partner Marketing at OneTeam Partners.

Emily and the team at OneTeam are helping reshape how brands show up in women’s sports by creating innovative, direct-to-athlete investment opportunities through players’ associations.

In this episode, Emily shares:

• 💸 Why sponsorships through PAs like the WNBPA, NWSLPA & USWNTPA drive real ROI.
• 📈 How smart brands are unlocking white space in the women’s sports market.
• 👀 What brands need to rethink about traditional sponsorship frameworks.

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In episode #148 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Lois Cook — a star player for the DC Divas, the founder of @cleatsandstilettos, and a powerful leader growing the game of women’s football through the Women’s Football Alliance (WFA).

Founded in 2009, the WFA is the largest, longest-running, and most competitive women’s tackle football league in the world — featuring over 60 teams across the U.S. and internationally.

In addition to being a top player in the WFA, Lois is also one of the key leaders behind the scenes leading social media efforts for the league, helping to amplify players, teams, and strategic league partners – like Wilson and the All Women’s Sports Network. 

In this episode, Lois shares:

• 📱 How she built a following of 500K+ to spotlight women in football.
• 🎥 Why media access and social reach are game changers for growth.
• 🏈 What’s next for the WFA, including the launch of a national flag league.
• 💰 Why investment, sponsorship, and visibility are key to the future of the sport.

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In episode #147 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Madeline Di Nonno, the President & CEO of the Geena Davis Institute on Gender in Media.

Madeline leads the global research-based non-profit founded by Academy Award-winning actor Geena Davis. 

The Institute works to create gender balance, foster inclusion, and reduce negative stereotyping in media – with powerful implications for women’s sports.

In this episode, Madeline shares:

•  📊 Why visibility in media matters for women’s sports.
•  📺 How the Institute's data proves the “if she can see it, she can be it” effect.
• 🧠 The role media plays in shaping perceptions and investments in women athlete.
• 📈 What still needs to change to unlock the full business potential of women’s sports.

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In episode #146 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with women’s sports powerhouse Karina LeBlanc.

Karina — a two-time Olympian and longtime leader in women’s soccer — is now the Executive Vice President of Strategic Growth and Development at RAJ Sports, the ownership group behind the Portland Thorns and the new WNBA Portland expansion team.

In this episode, Karina shares: 

• 🏟 How RAJ Sports is building a $150M dual-sport women's performance center to set a new global standard.
• 🏀 Why Portland is becoming the global epicenter of women’s sports.
• 🚀 Why investing in women's sports is no longer a charitable cause — it’s a smart, strategic business move.

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In episode #145 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Raquel Braun & Lagen Nash – two longtime sports industry leaders and the co-founders of the new boutique sports consultancy, Mulier Fortis.

Raquel & Lagen are combining their experience working at the intersection of sports, media and tech to help organizations unlock growth – especially in women’s sports.

In this episode, hear Raquel & Lagen discuss:

•  📈 Why Mulier Fortis is positioned to solve key human resources challenges in women’s sports.
•  🎯 What success looks like for Mulier Fortis (which by the way, translates to “a strong woman” in English).
•  📰 How media coverage can change the direction of the women’s sports movement.

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In episode #144 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews RaShauna Hamilton, the VP of Fan Growth & Community at the Washington Spirit.

After beginning her career as an intern with the Washington Mystics, RaShauna has worked across both men’s & women’s sports—and is now leading initiatives to grow fandom, strengthen community ties, and expand access to the NWSL.

In this episode, RaShauna shares how the Washington Spirit is: 

• ⚽ Expanding access to women’s soccer in D.C.
• 📈 Why investing in community is key to sustainable growth.
• 📣 Her strategy for reaching new and untapped fan segments.

RaShauna’s message is clear: community drives fandom, and fandom drives the future of women’s sports.

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Women’s sports is predicted to be the next multi-billion dollar industry.💰

In episode #143 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Pete Giorgio, the Global Sports Practice Leader at Deloitte, and Jenny Haskel, the Knowledge & Insights Lead for Deloitte’s Sports Business Group.

New data from Deloitte forecasts that women’s sports is on pace to cross the $2 billion revenue threshold for the first time in 2025. 

Deloitte’s new report - "Beyond the Billion-dollar Barrier: Charting the Next Phase of Growth"- highlights a 240% revenue increase in pro women’s sports over the past 4 years, and forecasts that women’s sports will reach $2.35 billion in global revenue in 2025. 

This projection follows a groundbreaking year in 2024, where women’s sports surpassed expectations, generating $1.88 billion in revenue – a significant jump from Deloitte's original $1.3 billion prediction.

In this episode, hear Jenny & Pete share: 

• 📊 Why women’s sports are growing at an unprecedented rate.
• 🏀Which sports & markets are driving the revenue boom.
• 💼 Why the business case for women’s sports has never been stronger. 

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In episode #142 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews U.S. soccer legend Briana Scurry.

One of the original 99ers, Briana helped cement the USWNT as one of the greatest American sports teams of all time — winning the 1999 World Cup and earning two Olympic gold medals with the team.

Off the field, Briana’s story is just as powerful — from facing a career-ending injury and financial hardship to becoming an outspoken advocate for mental health, concussion awareness, and financial empowerment for women athletes.

Now, she’s joining Caitlin Clark, Billie Jean King, and Annika Sörenstam as a Gainbridge ambassador to help financially empower the current and next generation of female athletes.

In this episode, Briana shares:

• 🧠 How the end of her soccer career nearly cost her everything — including her gold medals.
•  💵 Why she’s on a mission to teach athletes about financial wellness.
•  ⚽️ What her new partnership with Gainbridge means for the future of women’s sports.
• 📢 Why investing in women’s sports is a business opportunity and a responsibility.

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In episode #141 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Jen Spicher, the CEO of Pro Volleyball Federation, which is a new U.S.-based pro volleyball league that’s making waves in women’s sports.

With sell-out crowds, major media deals, and a fast-growing fan base, PVF is proving that the demand for women’s volleyball is real – and here to stay.

In this episode, Jen shares:

 🏐 The founding story behind PVF and how it’s growing fast in season two.

 📺 How broadcast deals & local ownership are fueling fan engagement.

 💸 Why now is the time for brands & investors to get into women’s volleyball.

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