The Business Case For Women's Sports

In episode #140 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Alex Sanchez, Managing Director of FIBA 3x3.

FIBA 3x3 Women’s Basketball is breaking new ground as it becomes a marquee feature on Whoopi Goldberg’s new All Women’s Sports Network. 🏀✨

As a dynamic, fast-paced format of basketball, FIBA 3x3 has been a game-changer for global basketball since its Olympic debut in 2021. 

With a dedicated women’s circuit, it’s paving the way for increased visibility and growth in women’s sports.

In this episode, Alex shares insights on the partnership with Whoopi Goldberg and the impact of FIBA 3x3 on the global women’s basketball landscape. 🌍

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In episode #139 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Amanda Calabrese & Greta Meyer, the co-founders of Sequel, a revolutionary tampon brand designed for comfort and reliability by female athletes and engineers.

Amanda & Greta are not just disrupting the period care industry—they’re changing the game for women athletes everywhere.

With their innovative spiral tampon, Sequel is re-engineering the tampon for the first time in 80 years, creating a product that addresses the unique needs of athletes who menstruate.

In this episode, Amanda and Greta share:

• 💡 How their experiences as athletes and engineers led to Sequel’s creation.
• 👑 How Sequel is changing the game for athletes who menstruate.
• 🏆 Why investing in women’s sports means supporting innovative products designed for women athletes.

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In episode #138 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews veteran sports journalist and author, Jane McManus, about her new book, The Fast Track: Inside the Surging Business of Women’s Sports.

In “The Fast Track,” Jane dives deep into the rapid growth of women’s sports, exploring the wins, the challenges, and the untapped potential across the industry. 

From game-changing moments to the systemic barriers that have held back the rise of women’s sports, Jane gives listeners an insider’s look into the forces shaping this space.

In this episode, Jane shares:

• 📚 The story behind “The Fast Track” and why she felt the timing was right.
• 🏆 The key wins in women’s sports that helped catalyze its popularity.
• 📈 What needs to happen next to keep the momentum going.

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In episode #137 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews two-time World Cup champion, Ashlyn Harris, about her newest venture—hosting the Wide Open with Ashlyn Harris podcast on iHeart Women’s Sports.

In “Wide Open,” Ashlyn is stepping beyond the field to have raw, real conversations about the challenges of elite athletes, the realities of mental health, and the unspoken struggles of life after sport. 

In this episode, Ashlyn shares why she’s using her platform to peel back the layers of identity, vulnerability, and healing, and why investing in women’s sports means investing in the full stories of the athletes who make it great.

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In episode #136 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Sandra Richards, Managing Director at Morgan Stanley, and Gwen Le Berre, Head of Responsible Investing at Parametric.

Morgan Stanley and Parametric are revolutionizing how we think about investing in sports with the newly launched “Parametric Custom Core Sports League Strategy,” which is a groundbreaking solution that allows their clients to invest in companies supporting sports leagues—including women’s leagues—through public equities.🏀✨

In this episode, Sandra and Gwen share how this innovative strategy is providing new opportunities for investors, elevating women’s sports, and proving once again why it’s good business to invest in women’s sports.

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In episode #135 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews WNBA and Unrivaled star, Kate Martin, about her new partnership with Athleta’s Power Of She Collective.

Kate is not only making an impact on the court—she’s helping shape the future of women’s sports off of it. 

Through her new partnership with Athleta, she’s working to inspire young athletes, improve performance apparel for women, and advocate for more brand investment in women’s sports.

In this episode, Kate shares:

• 
🏀 What it means to be part of Athleta’s mission to empower women
• 
👕 How she’s influencing Athleta’s women’s performance apparel design
• 
📈 Why brands should invest now in women’s sports before they get left behind

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In episode #134 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Fiona Morgan, the Chief Purpose Officer at SailGP.

SailGP is redefining sailing as a purpose-driven global sport, combining high-speed racing with initiatives that champion gender equity and environmental sustainability. 🌍⛵

SailGP has male and female athletes racing alongside each other on the same cutting-edge boats, with the Women’s Performance Programme driving the development of female talent at the highest level.

In this episode, hear Fiona share how SailGP is leveraging ✨purpose✨ as a business strategy, driving innovation in gender equity, and creating a fast-growing sport that’s attracting fans and investors worldwide. 🌟

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In episode #133 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Sherri Privitera & Avi Greene from the global design firm, Populous.

Populous is redefining how women’s sports facilities are designed, with a focus on equitable design that supports elite female athletes. 

From stadiums to training facilities - like the newly announced complex for the WNBA’s Indiana Fever - Populous is leading the charge when it comes to designing facilities that allow girls and women to meet their full potential on & off the field of play.

In this episode, hear Sherri and Avi share insights on their innovative design principles, the importance of investing in facilities for women athletes, and why creating intentional spaces is essential for the growth of women’s sports.💡

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Athletes Unlimited is popping up in the Music City! 🎶🏀✨

In episode #132 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Megan Perry, the Vice President of Basketball at Athletes Unlimited.

Since its launch in 2022, AU Pro Basketball has created a player-led, player-driven league that fills the gap in the WNBA offseason, giving elite athletes a platform to shine.

For its 2025 season, AU Basketball is playing in Nashville, TN, bringing high-energy, professional women’s basketball to a city with deep roots in the game.

In this episode, hear Megan share insights into the innovative approach of Athletes Unlimited, the power of women’s sports as a business, and what fans can expect from AU Pro Basketball’s 2025 season in the Music City. 🎶🏀

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In episode #131 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with the legendary Kelley O’Hara.⚽✨

Fresh off her retirement from professional soccer, Kelley reflects on her incredible career, and everything she was able to accomplish both on & off the pitch. 

Now, Kelley is stepping into a new role in media, as the host of a new weekly show called Sports Are Fun! with Just Women’s Sports.

Sports Are Fun! Aims to bring casual and hardcore fans together to talk about the biggest headlines and hottest debates in women’s sports.

In this episode, hear Kelley’s thoughts on the future of women’s sports, the importance of brand investment, and why she’s staying in the game to keep pushing for progress.💪

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