The Business Communicators

The Business Communicators

By Austin Staton, Hattie Horn, Thomas Baen, Kim DavisBusinessMarketingCareersManagement
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The Business Communicators episodes

  • Pierpont CEO Phil Morabito on the Convergence of Marketing + Communications

    Over the last decade, the marketing and communications disciplines have seen a significant convergence. The days of perfecting a specific craft in a niche role of either focus within an organization are long gone, replaced by the demand for well-rounded and multi-faceted marketing communications professionals. Pierpont Communications’ Founder & CEO, Phil Morabito, joins The Business Communicators to explore this industry shift impacting our individual competitive edge – and more importantly, to address how to conduct a SWOT analysis to ‘up the ante’ on your personal brand.

    This episode covers strategies to audit your career progress and overall personal brand value, taking in to account critical metrics such as:

    • Professional Development: It’s YOUR responsibility.
    • Digital Media: Are you adapting with technological advances?
    • Complacency vs. Change: Are you evolving with the industry?
    • …and much more!

      • After tuning in, you’ll be armed with the tools to conduct a personal SWOT analysis. Along with addressing any weaknesses to focus on for improvement, you’ll gain a better appreciation for areas in which you’re already a rock star communicator.

      Connect with The Business Communicators on Twitter and Instagram, and find

      out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to
      subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an

      FOLLOW US ON SOCIAL MEDIA 
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      SUBSCRIBE TO OUR PODCAST
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      25 min
    • Axios’ Sara Fischer on the Weaponization of Social Media; Digital Media Trends

      Technology has and always will be a reflection of human will and society, leveraged for both positive and negative outcomes. Can consumers and businesses remain confident in their use of digital media platforms, despite the efforts of bad actors? Axios Media Reporter and author of Axios Media Trends, Sara Fischer, joins The Business Communicators to unwrap the keys to success for today’s communicators in cultivating digital media.

      This episode will tackle today's tough questions highlighting both the benefits and challenges of digital media application in 2019:

      • Is the rise of social media use by politicians and mass influencers here to stay?
      • What digital best practices should businesses extract from successful public figures for their own impact?
      • Social activism in engaging consumer markets: Is it a ‘do’ or ‘don't?’
      • Is print media officially dead, or is this still a relevant communications medium?

        • Connect with The Business Communicators on Twitter and Instagram, and find

        out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to
        subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an

        FOLLOW US ON SOCIAL MEDIA 
        🎬 Facebook
        🐦 Twitter
        📸 Instagram
        📥 LinkedIn
        🧵 Threads
        🎥 YouTube

        SUBSCRIBE TO OUR PODCAST
        🎙 Apple Podcasts
        🎙 Spotify
        💻 Website

        24 min
      • Introducing The Business Communicators

        Introducing The Business Communicators, a podcast presented by IABC Houston. Host Austin Staton guides listeners on a journey to explore the world of communications while discussing the key issues and trends that impact our industry. Each episode will feature conversations with c-suite executives, strategists, nationally-acclaimed journalists, and digital influencers.

        Beginning Feb. 18, the premiere week will break down the weaponization of social media, the importance of building an influential and strong network, the value of audio storytelling in the corporate world, and so much more.

        Connect with the The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at [email protected].

        Editor's Note: Special thanks to Hayley Ross, Thomas Baen, and John Harris for helping this show get off the ground!

        FOLLOW US ON SOCIAL MEDIA 
        🎬 Facebook
        🐦 Twitter
        📸 Instagram
        📥 LinkedIn
        🧵 Threads
        🎥 YouTube

        SUBSCRIBE TO OUR PODCAST
        🎙 Apple Podcasts
        🎙 Spotify
        💻 Website

        3 min

      About The Business Communicators

      From the publisher's feed

      The Business Communicators takes professionals on a journey that explores the key issues and trends that impact our industry. Focusing on professional development, each episode features a compelling…