The Business Communicators

By Austin Staton, Hattie Horn, Thomas Baen, Kim DavisBusiness Marketing Careers Management

The Business Communicators episodes

February 24, 2020Political Campaigns Turned Communications Gain
Politics. The word alone is enough to make many cringe or quickly seek to change the subject. But with mixed feelings aside, there is a diamond in the rough when it comes to political campaigns and the strategic marketing examples that communicators can extract from them for their own practice.
Michael Moore, a seasoned communications professional and candidate running for Houston’s Harris County Precinct 3 Commissioner, joins The Business Communicators to share his experiences in a variety of industries – from political campaigns to public transportation, to entrepreneurship and energy. In this episode, Michael recalls the valuable lessons learned from his decades of navigating communications for diverse audiences, many of which were gleaned from years on the campaign trail. Michael passes along these learnings during this discussion, packaged in personal anecdotes from his career. Tune in for more on the following keys to success as a communications professional – regardless if your audience is a large corporation or a private citizen!
Social media strategy: Have a plan but update it daily.
Digital marketing advantage: Flexibility at any stage of a communications campaign
Interpersonal communication success: Agree to disagree!
Connect with The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at [email protected].
FOLLOW US ON SOCIAL MEDIA
🎬 Facebook
🐦 Twitter
📸 Instagram
📥 LinkedIn
🧵 Threads
🎥 YouTube

SUBSCRIBE TO OUR PODCAST
🎙 Apple Podcasts
🎙 Spotify
💻 Website
27 min
January 22, 2020A Dream Realized: Progressing Your Passion Into a Successful & Fulfilling Career
Passion and purpose – these are essentially what drive us in life, regardless of our pursuits, talents, field of work or career paths. But how do we realize our professional goals and dreams to enjoy the results of our hard work – and ultimately, the reward of a personally fulfilling career? What if we’re starting from the beginning, faced with challenging odds, or taking a risk in a new environment? There’s no ‘one size fits all’ path to success, but we can strategically plan to make the journey more effective as we progress.
Jennifer Cannon, Global Marketing Manager at Gyrodata, joins The Business Communicators to provide insight on how to successfully build a communications career and navigate the unknowns of an unfamiliar industry. Sharing her experiences in the engineering and oil and gas fields, Jennifer enlightens listeners with practical advice on transitioning from a novice to a well-equipped brand ambassador in a new organization – especially in a technical industry. You’ll take away valuable tips and tricks to add to your communicator’s toolkit, including:
Secrets to success in launching a fulfilling communications career (it’s not what you may expect!)
Easy methods to keep your craft sharp – no matter your industry or expertise
Fool-proof strategies for creating marketing campaigns that resonate with customers – every time!
BONUS: The critical skill set communicators MUST have to effectively market their company, services and products.
Whether you’ve recently graduated from a university or have many years of experience to your credit, you won’t want to miss this opportunity to gain pivotal guidance to impact your professional success – and most importantly, your fulfillment!
Connect with The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at [email protected].
FOLLOW US ON SOCIAL MEDIA
🎬 Facebook
🐦 Twitter
📸 Instagram
📥 LinkedIn
🧵 Threads
🎥 YouTube

SUBSCRIBE TO OUR PODCAST
🎙 Apple Podcasts
🎙 Spotify
💻 Website
30 min
January 08, 2020University Lessons: Communications in the Niche Market of Higher Education
Over the last 10-15 years, external communications in the higher education field has experienced a drastic shift in effective methods and mediums. What was once an industry largely focused on direct mail outreach to prospective students in the early 2000s, university marketing communications has now migrated to a primarily digital world, utilizing social media and other e-marketing platforms as key sources for attracting prospects and engaging with current students and alums.
In this episode, The Business Communicators welcomes Josh McDaniel, Director of Marketing and Branding at Northwestern State University. Known by his social media monikers as ‘@TheRealJMac,’ McDaniel shares his unique experience in business marketing communications for the higher education industry. This session will highlight the lessons learned and best practices McDaniel has extracted from this niche market, including application points for both seasoned communications professionals as well as young communicators looking to launch their career:
Discover social media secrets for effective university marketing – and leverage these best practices for any industry communications plan.
Learn about the ONE tool that any communications professional should have in their arsenal for success.
Experiment with emerging platforms (why trial and error is a necessity).
BONUS: JMac’s advice for university students and recent college graduates to successfully launch their careers!
You won’t want to miss this opportunity to become a ‘student’ and learn valuable lessons of the higher education communications world!
Connect with The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at [email protected].
Follow Josh McDaniel on Twitter and Instagram.
Follow Northwestern State on Facebook, Twitter and Instagram.
FOLLOW US ON SOCIAL MEDIA
🎬 Facebook
🐦 Twitter
📸 Instagram
📥 LinkedIn
🧵 Threads
🎥 YouTube

SUBSCRIBE TO OUR PODCAST
🎙 Apple Podcasts
🎙 Spotify
💻 Website
41 min
October 23, 2019 A Comms Journey From the White House to Hollywood
Every communications journey has its own story. For some, it’s internal comms. For others, it’s digital media. For John Phillippe, it’s a path from the Clinton White House to Hollywood — and ultimately owning his own business ventures.
John, who currently resides in Houston, Texas, joins The Business Communicators to share his story of how an entrepreneurial mindset, a few breaks along the way, and the power of networking have powered his career.
Connect with The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email to [email protected].
This episode of The Business Communications Podcast is brought to you by Pierpont.
In business for more than 30 years, Pierpont is the largest independent PR, marketing, digital and integrated public affairs firm in Texas, serving clients regionally, nationally and globally.
At Pierpont they are focused on building strong and lasting client partnerships, and they do so by delivering measurable outcomes that mirror your organizational goals.
FOLLOW US ON SOCIAL MEDIA
🎬 Facebook
🐦 Twitter
📸 Instagram
📥 LinkedIn
🧵 Threads
🎥 YouTube

SUBSCRIBE TO OUR PODCAST
🎙 Apple Podcasts
🎙 Spotify
💻 Website
29 min
October 02, 2019 Streamr’s Shiv Malik on Investigative Journalism, Data Unions, and Piracy in Silicon Valley
Are businesses from Silicon Valley holding you hostage? Can a free press exist in a democracy when data rights AREN’T owned by its citizens?

Shiv Malik, Head of Communications at Streamr, and a former investigative journalist for The Guardian — breaking exclusive front page stories on everything from the UK government to ISIS — joins The Business Communicators to discuss the state of journalism in democratic states, his transition to corporate communications, and the innovative approach his company Streamr is taking to give individuals ownership of their personal data.
Connect with The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email to [email protected].
This episode of The Business Communications Podcast is brought to you by Pierpont.
In business for more than 30 years, Pierpont is the largest independent PR, marketing, digital and integrated public affairs firm in Texas, serving clients regionally, nationally and globally.
At Pierpont they are focused on building strong and lasting client partnerships, and they do so by delivering measurable outcomes that mirror your organizational goals.
FOLLOW US ON SOCIAL MEDIA
🎬 Facebook
🐦 Twitter
📸 Instagram
📥 LinkedIn
🧵 Threads
🎥 YouTube

SUBSCRIBE TO OUR PODCAST
🎙 Apple Podcasts
🎙 Spotify
💻 Website
36 min
September 18, 2019Entrepreneurship, Magic and Mayhem with the internationally acclaimed Ben Jackson
Ben Jackson, who is an international award-winning magician featured on NBC’s TODAY show, and has consulted for the Hollywood film Sin City: A Dame to Kill For, starring Joseph Gordon-Levitt, joins The Business Communicators to share insights into building a brand and a viable business — and most importantly, following your passion and identifying you why.
After leaving his pre-med career behind, Ben has embraced the art of communicating through an entrepreneurial mindset. This episode will focus on why it’s important to take risks in your career, the importance of following your passion with a purpose, the value of networking and mentorship, and why it’s critical to embrace communications trends to advance your personal brand or business.
Connect with The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at [email protected].
Additional Links
Follow Ben Jackson on Facebook and Instagram.
If you're located in Houston, consider purchasing tickets to an upcoming performance of Magic, Music + Mayhem.
FOLLOW US ON SOCIAL MEDIA
🎬 Facebook
🐦 Twitter
📸 Instagram
📥 LinkedIn
🧵 Threads
🎥 YouTube

SUBSCRIBE TO OUR PODCAST
🎙 Apple Podcasts
🎙 Spotify
💻 Website
40 min
September 04, 2019That One Blond Kid: Jeremiah Davis on DM’s, Drones, and Digital Collabs
Today’s consumer brands are beginning to tap into lucrative marketing opportunities presented through high-quality photography and videography on digital and social media platforms. What was once an environment reliant on static visuals and scripted television advertising methods alone has progressed into a world of connecting with target audiences via breathtaking photography and captivating videography – visual communication focused simply on brand awareness.

Jeremiah Davis, known by his personal brand as ‘That One Blond Kid’ (or ‘TOBK’), joins The Business Communicators to share his personal experience in entrepreneurship – from the beginning of his career in cold-contacting wildly successful creators, to now producing major projects for retail and music brands such as Adidas, MVMT, MTV and The Chainsmokers. In addition, TOBK discusses the latest technology elevating brand marketing, including drone photography and videography, as well as how it’s changing traditional creative processes.
This session will reveal trade secrets and lessons learned from a successful and extraordinarily young pioneer in the advanced digital communications world:
How new technology is changing the game and upping the marketing ante for today’s hottest brands
Why ROI is no longer the success metric for integrated marketing efforts
How strategically connecting with prospects in unconventional ways can make all the different when pitching your brand
The future of digital communication – the number one talent that will see explosive demand in the industry in coming years

You won’t want to miss this discussion to help you stay sharp and relevant as we look ahead to what’s next for the communications industry in 2020!

Connect with The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at [email protected].
Additional Links
Follow Jeremiah on Instagram, YouTube, and be sure to check out his website.
Check out TOBK's latest music video, Takeaway, featuring The Chainsmokers.
Check out TOBK as he takes on San Francisco in the adidas Printed Series NMD Taped Boost video.
FOLLOW US ON SOCIAL MEDIA
🎬 Facebook
🐦 Twitter
📸 Instagram
📥 LinkedIn
🧵 Threads
🎥 YouTube

SUBSCRIBE TO OUR PODCAST
🎙 Apple Podcasts
🎙 Spotify
💻 Website
39 min
August 21, 2019Netflix's The Great Hack: The dark truth about data privacy w/ Professor David Carroll
Every day, masked behind seemingly harmless mobile applications and modern technology, there lies a darker force watching your every move – your routines, personal preferences, commonly visited locations, retail purchases and more. We’re surrounded by this force and more often than not, have unknowingly ‘opted in’ to providing this personal data. Technology has arguably progressed our world into a more informed, connected and efficient society. But at what cost?

David Carroll, associate professor at Parsons School of Design and a key subject on the original Netflix documentary, The Great Hack, joins The Business Communicators to look behind the curtain at the mass amounts of data collected by today’s corporations, governments, and media sectors around the world
In The Great Hack, Prof. Carroll explores how a data company named Cambridge Analytica came to symbolize the dark side of social media in the wake of the 2016 U.S. presidential election.

This insightful session sparks the questions that communicators may not want to ask, but need to in order to stay relevant:
What is the new ‘holy grail’ of digital marketing channels?
How do data rights differ across various countries?
Is it time to question the unfair deal we’ve made with technology? How do we renegotiate and make the trade more balanced?
How do we prevent false advertising as communicators?

Join us in this captivating episode to learn who’s watching…and if you have any privacy.

Connect with The Business Communicators on Twitter and Instagram and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at [email protected].
FOLLOW US ON SOCIAL MEDIA
🎬 Facebook
🐦 Twitter
📸 Instagram
📥 LinkedIn
🧵 Threads
🎥 YouTube

SUBSCRIBE TO OUR PODCAST
🎙 Apple Podcasts
🎙 Spotify
💻 Website
32 min
August 07, 2019Changing the Game: Social Media Secrets with Kami Huyse
Social media has transformed our world since the launch of Twitter and Facebook. These platforms, along with Linkedin and others, have shaped the landscape of two-way communication for businesses in the digital age. For entrepreneurs and small businesses getting started, building a sustainable online community can seem like a giant hill to climb, complicated by pay-to-play opportunities thwarting organic engagement with loyal brand supporters. Joining The Business Communicators to examine these social media topics in depth is Kami Huyse, APR, and CEO of Zoetica, a digital marketing and public relations agency in Katy, Texas.
This episode will delve into the intriguing questions you may have never thought to ask about navigating and extracting maximum value from business tools inherent in today’s social media platforms:
Debunking the concept of “how many ‘likes’ is my brand worth?”
How have fluctuating platform algorithms impacted business accounts?
What will mark a challenge for social media in the next decade?
What is the BIG hot topic on the social media scene moving into 2020?
Plus, stay tuned to the end to find out how you can score a valuable free gift from Kami!
Connect with The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to
subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at [email protected].
FOLLOW US ON SOCIAL MEDIA
🎬 Facebook
🐦 Twitter
📸 Instagram
📥 LinkedIn
🧵 Threads
🎥 YouTube

SUBSCRIBE TO OUR PODCAST
🎙 Apple Podcasts
🎙 Spotify
💻 Website
27 min
July 03, 2019Think Forward: How to Write Your Own Story Every Day
Professional development efforts, including sharpening interpersonal communication skills and seeking out a mentor, are oftentimes an afterthought in contrast with the daily demands in our professions. But despite what cynics may claim, ROI isn’t always quantitative. Research proves that ‘soft’ skills are just as important as ‘hard’ skills in today’s competitive business environment. Harnessing these skills enables communications professionals to be better equipped to ‘Think Forward,’ which was the 2019 theme of the annual IABC World Conference. Marketing + Communications Manager and IABC Houston President-Elect, Hayley Ross, joins The Business Communicators to discuss this topic and key takeaways from the event, sharing how we can apply these best practices in our day-to-day routines.
In this episode, we’ll rediscover the lost art of interpersonal communication and apply those best practices in ‘thinking forward’ for sharpening the professional mindset:
Cultivating a mindset of ‘thinking forward’ – what does it mean and how do I adopt this?
Navigating unexpected change – beyond just acclimating to a new reality – that fosters professional and personal growth
Engaging and connecting in meaningful communication while living in a world of 24x7 digital distractions
You’ll also hear Millennial communications professionals’ anecdotal reflections on college-to-career transitions 10 years later – including their surprises along the way!
Connect with The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at [email protected].
FOLLOW US ON SOCIAL MEDIA
🎬 Facebook
🐦 Twitter
📸 Instagram
📥 LinkedIn
🧵 Threads
🎥 YouTube

SUBSCRIBE TO OUR PODCAST
🎙 Apple Podcasts
🎙 Spotify
💻 Website
24 min

About The Business Communicators

From the publisher's feed

The Business Communicators takes professionals on a journey that explores the key issues and trends that impact our industry. Focusing on professional development, each episode features a compelling…

Share The Business Communicators

Sign up to save your podcasts

The Business Communicators

The Business Communicators episodes

About The Business Communicators