The Business Edge with CWCU

Host David Dirks explains why AI is no longer a big-business luxury—it’s a practical “new employee” for any small business. Learn simple ways to use AI to write emails faster, improve proposals, streamline customer communications, and save real time each week. If you want an easy starting point with immediate payoff, this episode is for you.

In this episode of the Business Edge podcast, David Dirks kicks off a four-part series on small business in a changing world—where AI, shifting consumer behavior, and economic uncertainty are rewriting the rules in real time. David challenges owners to stop relying on “yesterday’s playbook” and start building a change-ready business with faster decision-making, stronger cash visibility, and a habit of questioning assumptions. If you want practical ways to pivot with confidence (instead of reacting under pressure), this is the perfect place to start.

In part two, CMO Dave Dirks dives into actionable steps for small business owners to take control of their brand. Learn how to craft a compelling local story, build strong community partnerships, and document your brand so employees can share it consistently. Dave also discusses the importance of listening to local feedback and why successful branding is a long-term commitment. Get inspired to think locally and make your brand a lasting part of your community.

In part one of our special series, CMO Dave Dirks debunks the myth that branding is only for big companies. Discover why your local presence is your greatest competitive advantage and how to define your business’s unique signature. Dave shares practical tips on making your brand stand out in your community and explains why, in today’s world, all business is local. Tune in to learn how to identify and communicate what makes your business truly special.

In this episode we welcome back Andy Shelley, CEO of CannXperts, to discuss President Trump’s executive order moving marijuana to Schedule III. Andy shares what this change means for cannabis businesses, banking, and investment in 2026.

Discover how David Rogers’ The Network is Your Customer reveals digital strategies to help your business thrive in a connected world, turning networks into powerful tools for growth and engagement.

Dave dives into Seth Godin’s Whatchya Gonna Do With That Duck?, a collection of unconventional wisdom and big ideas for business leaders. Whether you’re looking to spark innovation or simply see your work in a new light, this episode is packed with insights to help you break out of the ordinary and make a real impact.

In this episode of the Business Edge Podcast, we sit down with Denisse, the owner and operator of La Dama Bartending. Denisse shares her inspiring journey from launching her bartending startup to building a thriving business with a loyal clientele—including Central Willamette Credit Union. Tune in as she discusses the challenges, triumphs, and lessons learned along the way, and discover how passion and perseverance have shaped La Dama Bartending’s success story.

Join Dave as he explores Scott Belsky’s The Messy Middle, uncovering insights on navigating the toughest, most unpredictable stages of business growth, and how to stay resilient through the ups and downs.

Welcome to Dirks’ Must-Reads, where Marketing Director David Dirks shares his top book recommendations for business success. Each episode dives into a powerful book, offering insights and practical takeaways to help you and your business thrive. In this episode he unpacks the provocative ideas from Jeffrey Gitomer’s Customer Satisfaction is Worthless, Customer Loyalty is Priceless. David explores why simply satisfying customers is no longer enough in today’s competitive business landscape.