The Business Edge with CWCU

In this episode of The Business Edge, we sit down with HR Manager Veronica Bruner to explore the evolving landscape of compensation, benefits, and pay transparency in small businesses. Veronica shares expert insights on how small organizations can create competitive and equitable pay structures, the importance of transparent communication around compensation, and practical tips for supporting employees through meaningful benefits. Whether you’re a business owner, manager, or employee, this conversation offers valuable guidance for building trust and driving success in today’s workplace.

Ever wonder why some retail locations never seem to succeed? Dave Dirks dives into the factors that can make or break a brick-and-mortar business. Find out why cheap rent isn’t always a bargain and what you should look for in terms of access, parking, and customer flow.

What’s the secret to building better business relationships? In this episode, Dave Dirks reveals how content marketing - offering helpful, free resources - can help you connect with customers and stand out from the competition.

In this episode, Dave Dirks dives into the world of customer testimonials - what they are, why they matter, and how to use them to boost your business. Find out how to turn your loyal customers into your best promoters, and why their words are more persuasive than any price cut.

Worried about the next recession? In this episode of the Business Edge podcast, CMO, Dave Dirks shares practical strategies for small business owners to prepare for economic slowdowns, before they happen. Learn why cutting prices isn’t always the answer, how to diversify your revenue streams, and ways to add more value for your customers. Tune in for real-world examples and actionable advice to help your business weather any storm.

In this episode of The Business Edge with Central Willamette, we welcome back Andy Shelley from CanExperts for a deep dive into receivership. Andy shares his expertise on what receivership is, how it works, and when businesses should consider it as an option. From real-world stories to practical advice, learn how this "bankruptcy light" process can help companies recover or wind down efficiently while considering the unique challenges of the cannabis industry.

Thinking about hiring but not sure if it’s the right move? Central Willamette’s HR team joins us to break down the decision-making process, from workflow audits to financial planning. Learn how to avoid costly hiring mistakes, the difference between employees and contractors, and why culture matters more than ever in a small business. Don’t miss this essential guide for business owners at any stage.

Are you just selling to your key accounts, or are you truly invested in their success? Dave Dirks discusses the importance of understanding your clients’ industries, identifying their pain points, and building relationships that last. Learn how to stand out from the competition and become an indispensable partner.

Join us as Dr. Kristine Medyanik, organizational psychologist and creator of the “Leading Across Generations” UnCourse, shares practical insights on bridging generational gaps at work and beyond. Discover why understanding generational perspectives matters, how to move past stereotypes, and what leaders can do to prepare for the future.

Special Giveaway:
Get a free copy of Dr. Medyanik’s eBook, Leading Across Generations, at centralwcu.org! 

Tune in for actionable tips to help you connect, lead, and thrive across generations.

In this episode, we welcome Ellen Yin, founder of Cubicle to CEO, as she shares her journey from corporate cubicle to entrepreneurial success. Ellen dives deep into the power of mindset, the realities of work-life balance, and the unique challenges faced by women entrepreneurs. Tune in for actionable insights, honest reflections, and empowering advice from one of today’s leading voices in business. Whether you’re an aspiring entrepreneur or a seasoned professional, Ellen’s story will motivate you to break barriers and redefine success on your own terms.