The Business Essentials

By Viola Welang

Viola Welang is a champion for small business success and this podcast is dedicated to providing you with the foundation of what you need to create and run a successful business. As a business stra

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FAQs about The Business Essentials:

How many episodes does The Business Essentials have?

The podcast currently has 44 episodes available.

The Business Essentials episodes:

November 03, 2021Ep44: Simple Strategies to Optimize your Business (Part 2) - How to Strengthen your Financial Position
I am continuing my series on simple strategies for business optimization. Today we look at three strategies to strengthen your financial positions.
Key points:
Understanding what financial stability is

Three simple strategies are:
Improve business performance

Review key financial ratios monthly

Assess your money mindsets

Make business planning a part of your operating framework
Mentions:
Ep 7 - Pricing at the Net
Ep 25 - 5 Tips for Reviewing Financial Statements
Business Done Right Guide - https://thebessentials.com/shop/p/the-business-done-right-framework
Strategic Planning Course - https://thebessentials.teachable.com/p/strategic-planning
www.thebessentials.com
[email protected]
Social - thebessentials
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30min
October 21, 2021Ep43: Simple Strategies to Optimize your Business (Part 1)
I know that a lot of business planning is done around this time of the year, so I want to spend the next couple of weeks sharing simple strategies that you can implement to optimize your business performance as you go into the new year.
Key points:
Strategies are a high level plan to achieve goals and objectives

Strategies will center around financial, operational, customer and human resources

Operational strategy - improving quality of products and services

How to improve quality?
Listen to your customers

Fix the problem

Measure the progress
Mentions:
The Ice Cream Maker - AMAZON
Business Done Right Guide - https://thebessentials.com/shop/p/the-business-done-right-framework
Strategic Planning Course - https://thebessentials.teachable.com/p/strategic-planning
www.thebessentials.com
[email protected]
FB, IG, IN: @thebessentials
...more
22min
October 06, 2021Ep42: Business Planning for 2022 Starts Now!
This is the time to start planning for the next year in business. If you wait until January, you are late. In this episode I share how my company plans for the new business year.
Key points:
Planning ahead improves your chances of success

Our business planning process in three phases:
Assessment - a thorough deep dive into our internal and external business environment, including a key issues analysis.

Build - create goals that align with our vision and cascade them down to objectives, strategies and tactics. The assessment phase helps us create the right goals and strategies to fit our unique business needs.

Implementation - create an action plan with clear performance measures (KPIs and Matrix), ownership and accountability.

Mentions:
Business Done Right Guide - https://thebessentials.com/shop/p/the-business-done-right-framework
Strategic Planning Course - https://thebessentials.teachable.com/p/strategic-planning
www.thebessentials.com
[email protected]
FB, IG, IN: @thebessentials
...more
29min
July 21, 2021Ep41: Setting Business Goals
This episode is a Coffee Chat Workshop hosted by Channer Consulting LLC. During this workshop I talk about goal setting in business and how to do it right. Goal setting is an important part of any business's success.
Key points:
What are business goals

Why goal setting is important in business

How to set business goals

Creating an action plan that translates your goals to action
Connect:
www.thebessentials.com
IG/FB/in - @thebessentials
...more
42min
June 30, 2021Ep40: The Journey of an Awkwardly Shy Girl to an Entrepreneur with Masami Sato
Today I am talking with Masami and she shares her entrepreneurial journey. She is a 2-time TEDx speaker, Amazon Best-selling author, winner of Sustainable Business Award and the founder of a global giving movement B1G1
Key points:
Highlight of business ventures prior to B1G1

Her Why

The challenges along the way

The business’s role in creating a united and sustainable world
Mentions:
Website info: b1g1.com
Masami’s LinkedIn: https://www.linkedin.com/in/masamisato/
B1G1’s LinkedIn: https://www.linkedin.com/company/buy1give1
B1G1’s Facebook: https://www.fa
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37min
June 23, 2021Ep39: Creating a Social Media Strategy that Works with Philippa Channer
In today’s conversation we are talking about social media strategies that work. Our guest Philippa is a Certified Digital Marketing Coach with Channer Consulting, LLC which is designed and optimized to serve small business owners who value the state of their marketing efforts but lack the time, resources, or expertise to develop a solid marketing plan.
Key points:
The foundation of an effective social media strategy
- A plan that is unique to your business
- The resources to execute the plan
- Keep the momentum
- Monitor environmental changes
- A clear call to action

Measuring performance of your social media efforts

Current social media trends
Mentions:
Free monthly webinars, sign up is on the website
Website www.channer-consulting.com
Linkedin https://www.linkedin.com/in/philippachanner/
Instagram https://www.instagram.com/channerconsulting/
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34min
June 16, 2021Ep38: How to Grow your Ecommerce Business with Chase Clymer
Ecommerce is a big deal right now and we are chatting with an expert to understand what it takes to strive in this space. In this episode, Chase Clymer shares how he helps clients grow their ecommerce businesses, from strategic design to development and marketing decisions.
Key points:
Standing out as an ecommerce entrepreneur

Niching down versus mass market and why?

Strategy insight -growing revenue by increasing cart size

Pre and post nurturing sequence advice for ecommerce businesses

A common challenge that ecommerce entrepreneurs face

Marketing tips and industry trends
Mentions:
Website - https://electriceye.io/
Linkedin - https://www.linkedin.com/in/chaseclymer/
Podcast - Honest Ecommerce
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34min
June 02, 2021Ep37: Product Pricing Models and Retail Readiness with Maureen Mwangi
In this episode, we have Maureen, who is the brand growth strategist behind some of America’s most beloved brands, like L'Oréal, Chobani, Dove, and Lays. She is taking her expertise to the small business world and helping clients create millions of dollars brands. She will be sharing all about product pricing models and retail readiness.
Key points:
Numbers run deep when in comes to choosing the right pricing model for your products

The different types of pricing strategies

How to position your product for retail or success in general

The 4P marketing mix - pricing, product, promotion, place

Big brands versus small brands, what is the difference?
Mentions:
Strategy Call: https://startwardconsulting.as.me/growth-strategy-call
Website Site: www.startwardconsulting.com
Instagram: https://www.instagram.com/maureenmwangiofficial/
Linked-in: https://www.linkedin.com/in/maureenmwangi/
Facebook : https://www.facebook.com/groups/productentrepreneurswhoscale
...more
34min
May 26, 2021Ep36: The Mindset of Successful Business Leaders with Shawna Schuh
Mindset impacts our businesses and leadership performance; in this episode we dive into the mindset of successful business leaders with Shawna Schuh. She is a Master NLP Practitioner and she coaches leaders who want to improve results with people.
Key points:
Why mindset is an important part of being a successful leader

Some mindset traits of effective leader include being coachable, confidence, focus and action takers

Take action by asking “what is the next step”

Challenges of leadership transformation
Mentions:
A free Quiz to uncover Your Leadership Blindspot
https://shawnaschuh.simplero.com/page/202649-quiz1
My Level Up Your Leadership online course.
https://shawnaschuh.simplero.com/page/181650-level-up-your-leadership-course
www.ShawnaSchuh.com
https://www.linkedin.com/in/shawnaschuh/
https://www.facebook.com/shawna.schuh/
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39min
May 12, 2021Ep35: Identifying the Key Issues in Your Business
Overview:
What are the key issues holding your business back from growth or success? How do you identify those issues so that they can be prioritized and addressed? That is exactly what I am sharing in today's episode. Every business has multiple challenges, but not all of them are key issues; identifying key issues in an integral part of moving forward in business.
Key points:
Understanding what key issues are

es areHow to analyze your business’s key issues

Review you successes and failures, financial ratios, performance and environment

Prioritizing high impact issues
Connect:
www.thebessentials.com
FB, IG, IN: @thebessentials
...more
22min

FAQs about The Business Essentials:

How many episodes does The Business Essentials have?

The podcast currently has 44 episodes available.