The Business Essentials

The Business Essentials

By Viola WelangBusinessEntrepreneurship
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The Business Essentials episodes

  • Ep44: Simple Strategies to Optimize your Business (Part 2) - How to Strengthen your Financial Position

    I am continuing my series on simple strategies for business optimization. Today we look at three strategies to strengthen your financial positions.

    Key points:

    1. Understanding what financial stability is
    2. Three simple strategies are:
      1. Improve business performance
      2. Review key financial ratios monthly
      3. Assess your money mindsets
      4. Make business planning a part of your operating framework

        5. Mentions:

        Ep 7 - Pricing at the Net

        Ep 25 - 5 Tips for Reviewing Financial Statements

        Business Done Right Guide - https://thebessentials.com/shop/p/the-business-done-right-framework

        Strategic Planning Course - https://thebessentials.teachable.com/p/strategic-planning

        www.thebessentials.com

        Social - thebessentials

        30 min
      5. Ep43: Simple Strategies to Optimize your Business (Part 1)

        I know that a lot of business planning is done around this time of the year, so I want to spend the next couple of weeks sharing simple strategies that you can implement to optimize your business performance as you go into the new year.

        Key points:

        1. Strategies are a high level plan to achieve goals and objectives
        2. Strategies will center around financial, operational, customer and human resources
        3. Operational strategy - improving quality of products and services
        4. How to improve quality?
          • Listen to your customers
          • Fix the problem
          • Measure the progress

            • Mentions:

            The Ice Cream Maker - AMAZON

            Business Done Right Guide - https://thebessentials.com/shop/p/the-business-done-right-framework

            Strategic Planning Course - https://thebessentials.teachable.com/p/strategic-planning

            www.thebessentials.com

            FB, IG, IN: @thebessentials

            22 min
          • Ep42: Business Planning for 2022 Starts Now!

            This is the time to start planning for the next year in business. If you wait until January, you are late. In this episode I share how my company plans for the new business year.

            Key points:

            1. Planning ahead improves your chances of success
            2. Our business planning process in three phases:
              1. Assessment - a thorough deep dive into our internal and external business environment, including a key issues analysis.
              2. Build - create goals that align with our vision and cascade them down to objectives, strategies and tactics. The assessment phase helps us create the right goals and strategies to fit our unique business needs.
              3. Implementation - create an action plan with clear performance measures (KPIs and Matrix), ownership and accountability.

                4. Mentions:

                Business Done Right Guide - https://thebessentials.com/shop/p/the-business-done-right-framework

                Strategic Planning Course - https://thebessentials.teachable.com/p/strategic-planning

                www.thebessentials.com

                FB, IG, IN: @thebessentials

                29 min
              4. Ep41: Setting Business Goals

                This episode is a Coffee Chat Workshop hosted by Channer Consulting LLC. During this workshop I talk about goal setting in business and how to do it right. Goal setting is an important part of any business's success.

                Key points:

                1. What are business goals
                2. Why goal setting is important in business
                3. How to set business goals
                4. Creating an action plan that translates your goals to action

                  5. Connect:

                  www.thebessentials.com

                  IG/FB/in - @thebessentials

                  42 min
                5. Ep40: The Journey of an Awkwardly Shy Girl to an Entrepreneur with Masami Sato

                  Today I am talking with Masami and she shares her entrepreneurial journey. She is a 2-time TEDx speaker, Amazon Best-selling author, winner of Sustainable Business Award and the founder of a global giving movement B1G1

                  Key points:

                  1. Highlight of business ventures prior to B1G1
                  2. Her Why
                  3. The challenges along the way
                  4. The business’s role in creating a united and sustainable world

                    5. Mentions:

                    Website info: b1g1.com

                    Masami’s LinkedIn: https://www.linkedin.com/in/masamisato/
                    B1G1’s LinkedIn: https://www.linkedin.com/company/buy1give1
                    B1G1’s Facebook: https://www.fa

                    37 min
                  5. Ep39: Creating a Social Media Strategy that Works with Philippa Channer

                    In today’s conversation we are talking about social media strategies that work. Our guest Philippa is a Certified Digital Marketing Coach with Channer Consulting, LLC which is designed and optimized to serve small business owners who value the state of their marketing efforts but lack the time, resources, or expertise to develop a solid marketing plan.

                    Key points:

                    1. The foundation of an effective social media strategy
                      2. - A plan that is unique to your business
                      - The resources to execute the plan
                      - Keep the momentum
                      - Monitor environmental changes
                      - A clear call to action
                    2. Measuring performance of your social media efforts
                    3. Current social media trends

                      4. Mentions:

                      Free monthly webinars, sign up is on the website

                      Website www.channer-consulting.com

                      Linkedin https://www.linkedin.com/in/philippachanner/

                      Instagram https://www.instagram.com/channerconsulting/

                      34 min
                    4. Ep38: How to Grow your Ecommerce Business with Chase Clymer

                      Ecommerce is a big deal right now and we are chatting with an expert to understand what it takes to strive in this space. In this episode, Chase Clymer shares how he helps clients grow their ecommerce businesses, from strategic design to development and marketing decisions.

                      Key points:

                      1. Standing out as an ecommerce entrepreneur
                      2. Niching down versus mass market and why?
                      3. Strategy insight -growing revenue by increasing cart size
                      4. Pre and post nurturing sequence advice for ecommerce businesses
                      5. A common challenge that ecommerce entrepreneurs face
                      6. Marketing tips and industry trends

                        7. Mentions:

                        Website - https://electriceye.io/

                        Linkedin - https://www.linkedin.com/in/chaseclymer/

                        Podcast - Honest Ecommerce

                        34 min
                      7. Ep37: Product Pricing Models and Retail Readiness with Maureen Mwangi

                        In this episode, we have Maureen, who is the brand growth strategist behind some of America’s most beloved brands, like L'Oréal, Chobani, Dove, and Lays. She is taking her expertise to the small business world and helping clients create millions of dollars brands. She will be sharing all about product pricing models and retail readiness.

                        Key points:

                        1. Numbers run deep when in comes to choosing the right pricing model for your products
                        2. The different types of pricing strategies
                        3. How to position your product for retail or success in general
                        4. The 4P marketing mix - pricing, product, promotion, place
                        5. Big brands versus small brands, what is the difference?

                          6. Mentions:

                          Strategy Call:  https://startwardconsulting.as.me/growth-strategy-call

                          Website Site: www.startwardconsulting.com

                          Instagram: https://www.instagram.com/maureenmwangiofficial/

                          Linked-in: https://www.linkedin.com/in/maureenmwangi/

                          Facebook : https://www.facebook.com/groups/productentrepreneurswhoscale

                          34 min
                        6. Ep36: The Mindset of Successful Business Leaders with Shawna Schuh

                          Mindset impacts our businesses and leadership performance; in this episode we dive into the mindset of successful business leaders with Shawna Schuh. She is a Master NLP Practitioner and she coaches leaders who want to improve results with people.

                          Key points:

                          1. Why mindset is an important part of being a successful leader
                          2. Some mindset traits of effective leader include being coachable, confidence, focus and action takers
                          3. Take action by asking “what is the next step”
                          4. Challenges of leadership transformation

                            5. Mentions:

                            A free Quiz to uncover Your Leadership Blindspot

                            https://shawnaschuh.simplero.com/page/202649-quiz1

                            My Level Up Your Leadership online course.

                            https://shawnaschuh.simplero.com/page/181650-level-up-your-leadership-course

                            www.ShawnaSchuh.com 

                            https://www.linkedin.com/in/shawnaschuh/

                            https://www.facebook.com/shawna.schuh/

                            39 min
                          5. Ep35: Identifying the Key Issues in Your Business

                            Overview:

                            What are the key issues holding your business back from growth or success? How do you identify those issues so that they can be prioritized and addressed? That is exactly what I am sharing in today's episode. Every business has multiple challenges, but not all of them are key issues; identifying key issues in an integral part of moving forward in business.

                            Key points:

                            1. Understanding what key issues are
                            2. es areHow to analyze your business’s key issues
                            3. Review you successes and failures, financial ratios, performance and environment
                            4. Prioritizing high impact issues

                              5. Connect:

                              www.thebessentials.com

                              FB, IG, IN: @thebessentials

                              22 min

                            About The Business Essentials

                            From the publisher's feed

                            Viola Welang is a champion for small business success and this podcast is dedicated to providing you with the foundation of what you need to create and run a successful business. As a business strategist Viola helps businesses exceed their goals. Her clients triple their revenue, increase their bottom line by up to 60%, improve productivity through efficient systems and ultimately have a better work-life balance. Her experience spans different industries including - information technology, AV, environmental waste construction, design, business services, government contracting, ecommerce, retail and non-profits.