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A crisis will show you exactly what your business culture, systems, and leadership are made of. Fun, right?

In this episode of The Business Fix, Chrissy and Josh break down how small business owners, CEOs, and managers should respond when things go sideways whether it is an operational failure, a PR problem, a key employee leaving, a legal threat, a broken brand promise, or the kind of internal panic that makes everyone quietly update their LinkedIn profile.

Chrissy shares the three R’s of crisis leadership: Regulate, Reveal, and Rebuild. Before leaders start fixing everything, they need to regulate their own emotions because a leader’s tone becomes the team’s temperature. From there, they need to reveal the right information not too much, not too little and rebuild the system that allowed the crisis to happen in the first place.

Josh brings the operations and marketing perspective, including why businesses need to “stop the bleeding” before they go digging for the deeper issue, why employees need permission to pull the red cord when something is going wrong, and why blaming Bob is rarely the fix. Usually, the real problem is hiding in the process.

They also dig into psychological safety, internal communication, external reputation, crisis PR, apology videos, customer trust, and why an apology without action is just a performance.

If you own or manage a business, this episode will help you think more clearly about how to lead through pressure, communicate during uncertainty, protect your team, and rebuild stronger after the dust settles.

The habits that built your business can become the bottlenecks holding it back. We help leaders eliminate culture drift, reduce conflict, strengthen accountability, and build a company that thrives without them in every room. Because kindness without clarity is expensive avoidance. Learn more at https://businessfixpodcast.com.

Tired of keynotes that inspire your team for an hour but change nothing on Monday morning? The Business Fix Live delivers practical tools for stronger leadership, better accountability, healthier culture, and real business growth. Book Josh and Chrissy for your next keynote, summit, or manager workshop at https://businessfixpodcast.com.

Still hearing, “Nobody wants to work anymore”? It’s time for a better strategy. Join Chrissy and Josh at the BIG Summit in Cleveland on October 15 at 10:15 a.m. for practical tools to build a culture that works and lead with clarity. Get tickets at https://cose.org and use code Troche26 for your attendee discount.

If you're looking to get help with your culture, or to help out an entire group, reach out to Josh and Chrissy today!  We would love to see how we can help you, your business, or your event. Contact us!

🎙 Ready to Fix What’s Holding Your Business Back?
The Business Fix podcast delivers real-world strategies to grow your business, lead your team, and reclaim your time. New episodes drop weekly—packed with insights for business owners and managers who want to do better.

🔗 Connect with Chrissy and Josh at https://www.businessfixpodcast.com/ for more tools, support, and clarity.

Enjoy the episode? Leave us a review, share it with your leadership team, and let us know your biggest takeaway in the comments!

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Business owners and managers are right a lot. That is usually a strength… until the moment they are wrong and refuse to hear the other side.

In this episode of The Business Fix, Chrissy and Josh dig into one of the most underrated leadership skills in business: intentional listening. Not the “I’m waiting for my turn to talk” kind of listening. Not the “let me reload my rebuttal while you’re still speaking” kind either. Real listening is the kind that helps leaders uncover hidden risks, build trust, improve culture, and make better decisions.

They break down the difference between reactive listening and intentional listening, and explain why leaders who refuse to hear opposing views often create teams that stop sharing bad news. And when teams stop sharing, problems get buried, risks show up late, and shadow workflows are born.

Chrissy and Josh also walk through the three L’s of stronger leadership: Listen, Learn, Lead. You’ll hear practical ways to slow down conversations, ask better questions, remove personal bias, pressure test your own ideas, and create a culture where employees feel safe enough to tell the truth even when the truth is inconvenient.

This episode is especially valuable for small business owners, managers, founders, and leadership teams who want to improve communication, strengthen company culture, reduce workplace conflict, and make better operational decisions.

You’ll learn how to:

• Listen without immediately defending yourself
• Use silence as a leadership tool
• Ask clarifying questions that reveal the real issue
• Separate facts from assumptions
• Avoid changing processes based on one emotional moment
• Build trust even when you overrule someone’s idea
• Use “devil’s advocate” the right way
• Balance collaboration with decisive leadership

Because the fastest way to improve your business is to get the truth faster and the truth usually shows up when leaders stop trying to be right long enough to listen.

The habits that built your business can become the bottlenecks holding it back. We help leaders eliminate culture drift, reduce conflict, strengthen accountability, and build a company that thrives without them in every room. Because kindness without clarity is expensive avoidance. Learn more at https://businessfixpodcast.com.

Tired of keynotes that inspire your team for an hour but change nothing on Monday morning? The Business Fix Live delivers practical tools for stronger leadership, better accountability, healthier culture, and real business growth. Book Josh and Chrissy for your next keynote, summit, or manager workshop at https://businessfixpodcast.com.

Still hearing, “Nobody wants to work anymore”? It’s time for a better strategy. Join Chrissy and Josh at the BIG Summit in Cleveland on October 15 at 10:15 a.m. for practical tools to build a culture that works and lead with clarity. Get tickets at https://cose.org and use code Troche26 for your attendee discount.

If you're looking to get help with your culture, or to help out an entire group, reach out to Josh and Chrissy today!  We would love to see how we can help you, your business, or your event. Contact us!

🎙 Ready to Fix What’s Holding Your Business Back?
The Business Fix podcast delivers real-world strategies to grow your business, lead your team, and reclaim your time. New episodes drop weekly—packed with insights for business owners and managers who want to do better.

🔗 Connect with Chrissy and Josh at https://www.businessfixpodcast.com/ for more tools, support, and clarity.

Enjoy the episode? Leave us a review, share it with your leadership team, and let us know your biggest takeaway in the comments!

Send us Fan Mail

Trust is one of the most important ingredients in a healthy business but let’s be honest, a lot of leaders confuse trust with “I hope this works out and nobody lights anything on fire.”

In this episode of The Business Fix, Chrissy and Josh dig into the difference between real trust and blind faith in business leadership. From motorcycles and distracted drivers to brilliant jerks, vendor relationships, missed deadlines, and random audits, this conversation breaks down what trust actually looks like when you manage people, processes, and expectations.

Chrissy shares why “trust without structure is blind faith” and introduces the three P’s of trust: proof, pattern, and predictability. Josh brings the operational lens, explaining why trust is really consistency over time and why systems, dashboards, SOPs, and quality checks help leaders stop guessing and start managing with confidence.

They also cover the messy middle of delegation: when you are actually developing someone versus when you are just dumping work and hoping for the best. Spoiler alert: check-ins are not micromanaging when they are done right. They are protection for the employee, the business, and the relationship.

You will also hear how to tell the difference between a skill gap, a behavior gap, and a true betrayal of trust. That distinction matters, because leaders should coach skill gaps, correct behavior gaps, and cut when someone is out of alignment with the mission and values.

This episode is for small business owners, managers, founders, and leadership teams who want to build a stronger culture without becoming control freaks or ostriches with their heads in the sand.

The habits that built your business can become the bottlenecks holding it back. We help leaders eliminate culture drift, reduce conflict, strengthen accountability, and build a company that thrives without them in every room. Because kindness without clarity is expensive avoidance. Learn more at https://businessfixpodcast.com.

Tired of keynotes that inspire your team for an hour but change nothing on Monday morning? The Business Fix Live delivers practical tools for stronger leadership, better accountability, healthier culture, and real business growth. Book Josh and Chrissy for your next keynote, summit, or manager workshop at https://businessfixpodcast.com.

Still hearing, “Nobody wants to work anymore”? It’s time for a better strategy. Join Chrissy and Josh at the BIG Summit in Cleveland on October 15 at 10:15 a.m. for practical tools to build a culture that works and lead with clarity. Get tickets at https://cose.org and use code Troche26 for your attendee discount.

If you're looking to get help with your culture, or to help out an entire group, reach out to Josh and Chrissy today!  We would love to see how we can help you, your business, or your event. Contact us!

🎙 Ready to Fix What’s Holding Your Business Back?
The Business Fix podcast delivers real-world strategies to grow your business, lead your team, and reclaim your time. New episodes drop weekly—packed with insights for business owners and managers who want to do better.

🔗 Connect with Chrissy and Josh at https://www.businessfixpodcast.com/ for more tools, support, and clarity.

Enjoy the episode? Leave us a review, share it with your leadership team, and let us know your biggest takeaway in the comments!

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Everybody wants to be innovative until the “great new idea” breaks the workflow, overwhelms the team, tanks productivity, or becomes one more shiny object nobody asked for.

In this episode of The Business Fix, Chrissy and Josh take innovation back to basics. Instead of chasing every AI tool, trend, or “million-dollar idea,” they talk about how small and midsize business owners can innovate in ways that actually improve the business.

Chrissy breaks down the three F’s of practical innovation: friction, fix, and forward. Innovation does not have to be earth-shattering. Most of the time, it starts by finding what is slow, confusing, duplicated, frustrating, or dragging your team down and then making it better one step at a time.

Josh brings the operations lens and explains why innovation cannot just be a vibe. If you want innovation to work, you need a roadmap, a baseline, documented SOPs, and a way to isolate results. Otherwise, you may have changed five things at once and have no idea what actually helped or what quietly made things worse.

They also dig into how leaders can encourage ideas from their teams without making employees feel like they just volunteered for another unpaid part-time job. The healthiest teams do not just have more ideas; they have better pathways for turning the right ideas into action.

This episode also tackles AI, shiny object syndrome, innovation for board members versus employees, and why true innovation often improves the boring, unsexy parts of the business: billing, fulfillment, communication loops, error rates, SOPs, and the work your customers may never see but absolutely feel.

For small business owners, managers, founders, and leadership teams, this conversation is a reminder that innovation is not about breaking what works. It is about improving what matters.

The habits that built your business can become the bottlenecks holding it back. We help leaders eliminate culture drift, reduce conflict, strengthen accountability, and build a company that thrives without them in every room. Because kindness without clarity is expensive avoidance. Learn more at https://businessfixpodcast.com.

Tired of keynotes that inspire your team for an hour but change nothing on Monday morning? The Business Fix Live delivers practical tools for stronger leadership, better accountability, healthier culture, and real business growth. Book Josh and Chrissy for your next keynote, summit, or manager workshop at https://businessfixpodcast.com.

Still hearing, “Nobody wants to work anymore”? It’s time for a better strategy. Join Chrissy and Josh at the BIG Summit in Cleveland on October 15 at 10:15 a.m. for practical tools to build a culture that works and lead with clarity. Get tickets at https://cose.org and use code Troche26 for your attendee discount.

If you're looking to get help with your culture, or to help out an entire group, reach out to Josh and Chrissy today!  We would love to see how we can help you, your business, or your event. Contact us!

🎙 Ready to Fix What’s Holding Your Business Back?
The Business Fix podcast delivers real-world strategies to grow your business, lead your team, and reclaim your time. New episodes drop weekly—packed with insights for business owners and managers who want to do better.

🔗 Connect with Chrissy and Josh at https://www.businessfixpodcast.com/ for more tools, support, and clarity.

Enjoy the episode? Leave us a review, share it with your leadership team, and let us know your biggest takeaway in the comments!

Send us Fan Mail

Hybrid work isn’t broken… your leadership systems might be.

In this episode of The Business Fix, Josh and Chrissy tackle one of the most misunderstood challenges in modern business: the hybrid work model. While many companies blame remote employees for lack of productivity, the reality is far different and far more fixable.

If you’ve ever thought:

• “My team just isn’t working unless I can see them”
• “Remote employees are harder to manage”
• “We need everyone back in the office to perform”

This episode is for you.

Josh and Chrissy break down why hybrid environments fail and it has nothing to do with where your employees are working. Instead, it comes down to three critical factors that every business owner and manager must get right:

👉 Trust – If you don’t trust your team, why did you hire them?
👉 Training – Most leaders are trained to manage presence, not performance
👉 Tracking – If you’re measuring activity instead of outcomes, you’re already losing

They also dig into:

• Why “back-to-office mandates” are often a leadership failure not an employee issue
• The dangerous illusion that visibility equals productivity
• How poor systems not remote work create disengaged teams
• Why monitoring software is NOT the solution (and what to do instead)
• The truth about proximity bias and promotions in hybrid workplaces
• How to build a results-driven culture that actually works

This episode is packed with real talk, practical insights, and a no-BS framework to help you fix your hybrid model the right way without micromanaging your team or sacrificing performance.

If you’re a business owner, executive, or manager trying to navigate hybrid or remote work, this is a must-listen.

The habits that built your business can become the bottlenecks holding it back. We help leaders eliminate culture drift, reduce conflict, strengthen accountability, and build a company that thrives without them in every room. Because kindness without clarity is expensive avoidance. Learn more at https://businessfixpodcast.com.

Tired of keynotes that inspire your team for an hour but change nothing on Monday morning? The Business Fix Live delivers practical tools for stronger leadership, better accountability, healthier culture, and real business growth. Book Josh and Chrissy for your next keynote, summit, or manager workshop at https://businessfixpodcast.com.

Still hearing, “Nobody wants to work anymore”? It’s time for a better strategy. Join Chrissy and Josh at the BIG Summit in Cleveland on October 15 at 10:15 a.m. for practical tools to build a culture that works and lead with clarity. Get tickets at https://cose.org and use code Troche26 for your attendee discount.

If you're looking to get help with your culture, or to help out an entire group, reach out to Josh and Chrissy today!  We would love to see how we can help you, your business, or your event. Contact us!

🎙 Ready to Fix What’s Holding Your Business Back?
The Business Fix podcast delivers real-world strategies to grow your business, lead your team, and reclaim your time. New episodes drop weekly—packed with insights for business owners and managers who want to do better.

🔗 Connect with Chrissy and Josh at https://www.businessfixpodcast.com/ for more tools, support, and clarity.

Enjoy the episode? Leave us a review, share it with your leadership team, and let us know your biggest takeaway in the comments!

Send us Fan Mail

Is competition helping your team grow or quietly tearing it apart?

In this episode of The Business Fix, Josh and Chrissy tackle The Competition Paradox, the delicate balance between driving performance and maintaining a healthy, collaborative culture. Because here’s the truth: competition isn’t the problem… misaligned competition is.

They break down why so many businesses unintentionally create toxic environments where employees compete against each other instead of winning together. From leaderboard obsession to burnout, and from hidden information to lack of psychological safety, this episode uncovers the real cost of getting competition wrong.

You’ll learn how to build a culture where high performance and teamwork actually reinforce each other not compete for attention.

🔑 What You’ll Learn:

• The 3 C’s of Competitive Culture: Competition, Collaboration, and Confidence
• Why incentive structures shape behavior more than leadership speeches
• How competition turns into comparison, concealment, and caution (and how to stop it)
• The hidden dangers of leaderboards and individual-only rewards
• How to create psychological safety without lowering performance standards
• Why your top performer today could be your biggest flight risk tomorrow

If you’re a business owner or manager trying to build a high-performing team without sacrificing culture, this episode is for you.

The habits that built your business can become the bottlenecks holding it back. We help leaders eliminate culture drift, reduce conflict, strengthen accountability, and build a company that thrives without them in every room. Because kindness without clarity is expensive avoidance. Learn more at https://businessfixpodcast.com.

Tired of keynotes that inspire your team for an hour but change nothing on Monday morning? The Business Fix Live delivers practical tools for stronger leadership, better accountability, healthier culture, and real business growth. Book Josh and Chrissy for your next keynote, summit, or manager workshop at https://businessfixpodcast.com.

Still hearing, “Nobody wants to work anymore”? It’s time for a better strategy. Join Chrissy and Josh at the BIG Summit in Cleveland on October 15 at 10:15 a.m. for practical tools to build a culture that works and lead with clarity. Get tickets at https://cose.org and use code Troche26 for your attendee discount.

If you're looking to get help with your culture, or to help out an entire group, reach out to Josh and Chrissy today!  We would love to see how we can help you, your business, or your event. Contact us!

🎙 Ready to Fix What’s Holding Your Business Back?
The Business Fix podcast delivers real-world strategies to grow your business, lead your team, and reclaim your time. New episodes drop weekly—packed with insights for business owners and managers who want to do better.

🔗 Connect with Chrissy and Josh at https://www.businessfixpodcast.com/ for more tools, support, and clarity.

Enjoy the episode? Leave us a review, share it with your leadership team, and let us know your biggest takeaway in the comments!

Send us Fan Mail

Are you holding onto employees too long… or letting them go too quickly?

In this episode of The Business Fix, Chrissy and Josh break down one of the toughest decisions every business owner and manager faces: when to coach, when to correct, and when it’s time to cut someone loose.

Using real-world leadership insights (and a few hilarious sports analogies), they unpack how to identify whether an employee has a skill gap, behavior gap, or will gap and why getting this wrong can quietly destroy your team culture.

You’ll learn why:

• “Being nice” as a leader often creates dysfunction
• Hope is NOT a strategy when managing people
• Poor performance isn’t always the employee’s fault it might be yours
• Keeping the wrong person can push your best people out the door

Chrissy introduces a simple but powerful framework:
👉 If they can’t → coach
👉 If they can but won’t consistently → correct
👉 If they can, won’t, and don’t align → cut

The conversation also dives into:

• How unclear expectations sabotage performance
• Why leaders must take accountability before blaming employees
• The real meaning of psychological safety (and what it’s NOT)
• How favoritism and inconsistency create legal and cultural risk
• Why high performers leave when standards aren’t enforced

If you’ve ever struggled with tough personnel decisions or avoided them altogether, this episode gives you the clarity and confidence to lead with consistency, accountability, and care.

Listen now and start making better leadership decisions today.

The habits that built your business can become the bottlenecks holding it back. We help leaders eliminate culture drift, reduce conflict, strengthen accountability, and build a company that thrives without them in every room. Because kindness without clarity is expensive avoidance. Learn more at https://businessfixpodcast.com.

Tired of keynotes that inspire your team for an hour but change nothing on Monday morning? The Business Fix Live delivers practical tools for stronger leadership, better accountability, healthier culture, and real business growth. Book Josh and Chrissy for your next keynote, summit, or manager workshop at https://businessfixpodcast.com.

Still hearing, “Nobody wants to work anymore”? It’s time for a better strategy. Join Chrissy and Josh at the BIG Summit in Cleveland on October 15 at 10:15 a.m. for practical tools to build a culture that works and lead with clarity. Get tickets at https://cose.org and use code Troche26 for your attendee discount.

If you're looking to get help with your culture, or to help out an entire group, reach out to Josh and Chrissy today!  We would love to see how we can help you, your business, or your event. Contact us!

🎙 Ready to Fix What’s Holding Your Business Back?
The Business Fix podcast delivers real-world strategies to grow your business, lead your team, and reclaim your time. New episodes drop weekly—packed with insights for business owners and managers who want to do better.

🔗 Connect with Chrissy and Josh at https://www.businessfixpodcast.com/ for more tools, support, and clarity.

Enjoy the episode? Leave us a review, share it with your leadership team, and let us know your biggest takeaway in the comments!

Send us Fan Mail

If you think psychological safety is “soft,” “coddling,” or just another HR buzzword… this episode will challenge everything you believe about leadership.

In this episode of The Business Fix, Josh and Chrissy break down why psychological safety isn’t about making employees comfortable, it's about making it safe to tell the truth. And if your team can’t tell you the truth, your business is already at risk.

They unpack how old-school leadership styles like “suck it up” or leading with fear actually create hidden operational problems that cost your business time, money, and trust.

You’ll learn why teams that don’t feel safe don’t stop having opinions they just move them outside the room… leading to the infamous “meeting after the meeting,” slower decisions, and fragmented execution.

This episode dives deep into:

• The real definition of psychological safety (and why most leaders get it wrong)
• The 3 S’s of high-performance culture: Speak-Up Culture, Strong Standards, and Scalable Systems
• How fear-based leadership creates silence, side conversations, and organizational slowdown
• Why hiding mistakes is one of the most expensive patterns in business
• How leaders can operationalize psychological safety to improve performance and profitability
• The connection between psychological safety, innovation, and business growth

If you want a high-performing team that moves fast, solves problems early, and actually tells you what’s going on, this is a must-listen.

💡 Key takeaway: Psychological safety isn’t about feelings, it’s about the flow of information. And the faster truth travels, the faster your business performs.

The habits that built your business can become the bottlenecks holding it back. We help leaders eliminate culture drift, reduce conflict, strengthen accountability, and build a company that thrives without them in every room. Because kindness without clarity is expensive avoidance. Learn more at https://businessfixpodcast.com.

Tired of keynotes that inspire your team for an hour but change nothing on Monday morning? The Business Fix Live delivers practical tools for stronger leadership, better accountability, healthier culture, and real business growth. Book Josh and Chrissy for your next keynote, summit, or manager workshop at https://businessfixpodcast.com.

Still hearing, “Nobody wants to work anymore”? It’s time for a better strategy. Join Chrissy and Josh at the BIG Summit in Cleveland on October 15 at 10:15 a.m. for practical tools to build a culture that works and lead with clarity. Get tickets at https://cose.org and use code Troche26 for your attendee discount.

If you're looking to get help with your culture, or to help out an entire group, reach out to Josh and Chrissy today!  We would love to see how we can help you, your business, or your event. Contact us!

🎙 Ready to Fix What’s Holding Your Business Back?
The Business Fix podcast delivers real-world strategies to grow your business, lead your team, and reclaim your time. New episodes drop weekly—packed with insights for business owners and managers who want to do better.

🔗 Connect with Chrissy and Josh at https://www.businessfixpodcast.com/ for more tools, support, and clarity.

Enjoy the episode? Leave us a review, share it with your leadership team, and let us know your biggest takeaway in the comments!

Send us Fan Mail

In this special 50th episode of The Business Fix, Chrissy and Josh celebrate a huge milestone with you: one year and fifty episodes of real, practical conversations for business owners and leaders.

This episode is part reflection, part origin story, and part look ahead. Chrissy and Josh share how the podcast started in a surprisingly organic way, why their very different leadership backgrounds make the show work, and what they’ve learned after a year of talking through culture, communication, team management, leadership psychology, operations, and business growth.

They also unpack a powerful summary generated from their past episodes: clarity, consistency, and care. From “the sweaty ten-minute conversation” to working on the business instead of always in it, this conversation highlights the themes that have resonated most with leaders trying to build healthier teams and stronger companies.

You’ll hear how Chrissy’s people-first, psychologically safe leadership style balances Josh’s operational, direct, accountability-driven approach and why that intersection is exactly what helps leaders find practical solutions. They also revisit some of the biggest lessons from the first 50 episodes, including the danger of culture killers, the busyness trap, and promoting great doers into bad managers.

If you’re a small business owner, manager, or leader trying to create a better workplace without the fluffy nonsense, this episode is a great place to jump in. It’s honest, funny, reflective, and packed with the kind of lessons that come from lived experience...not theory.

In this episode:

•  How The Business Fix got started 
•  Why Chrissy and Josh approach leadership differently 
•  The leadership themes that keep showing up across 50 episodes 
•  Why “to be clear is to be kind” keeps winning 
•  What’s next for the podcast, content, and speaking 

Thanks for being part of the first 50. Now let’s get to the next 50.

Have a leadership challenge, people problem, or culture issue you want covered on a future episode? 

The habits that built your business can become the bottlenecks holding it back. We help leaders eliminate culture drift, reduce conflict, strengthen accountability, and build a company that thrives without them in every room. Because kindness without clarity is expensive avoidance. Learn more at https://businessfixpodcast.com.

Tired of keynotes that inspire your team for an hour but change nothing on Monday morning? The Business Fix Live delivers practical tools for stronger leadership, better accountability, healthier culture, and real business growth. Book Josh and Chrissy for your next keynote, summit, or manager workshop at https://businessfixpodcast.com.

Still hearing, “Nobody wants to work anymore”? It’s time for a better strategy. Join Chrissy and Josh at the BIG Summit in Cleveland on October 15 at 10:15 a.m. for practical tools to build a culture that works and lead with clarity. Get tickets at https://cose.org and use code Troche26 for your attendee discount.

If you're looking to get help with your culture, or to help out an entire group, reach out to Josh and Chrissy today!  We would love to see how we can help you, your business, or your event. Contact us!

🎙 Ready to Fix What’s Holding Your Business Back?
The Business Fix podcast delivers real-world strategies to grow your business, lead your team, and reclaim your time. New episodes drop weekly—packed with insights for business owners and managers who want to do better.

🔗 Connect with Chrissy and Josh at https://www.businessfixpodcast.com/ for more tools, support, and clarity.

Enjoy the episode? Leave us a review, share it with your leadership team, and let us know your biggest takeaway in the comments!

Send us Fan Mail

Most mission statements sound great in the boardroom and die a slow death in the break room.

In this episode of The Business Fix, Chrissy and Josh break down why employees don’t buy into most mission statements or core values and why so many of them end up as nothing more than corporate wallpaper. They unpack the real reasons mission statements fail, how leadership behavior destroys credibility, and why employees care a whole lot more about what leaders do than what’s printed on a poster.

You’ll hear the difference between a mission that guides behavior and one that just looks pretty on the wall. Chrissy introduces the Three A’s of a Dead Mission Statement: Authenticity, Alignment, and Application, while Josh explains how to make a mission operational instead of ornamental. Together, they show business owners and managers how to connect the company mission to daily work, hiring, accountability, customer experience, and team engagement.

They also dig into the gap between marketing promises and operational reality, why simple beats clever every time, and how to build a mission employees can actually remember, repeat, and believe in. Along the way, they call out fluffy corporate language, share examples from major brands, and give practical ways to test whether your mission statement is helping your culture—or quietly hurting it.

In this episode, you’ll learn:

•  Why employees ignore mission statements that feel fake 
•  How leadership behavior shapes buy-in more than words 
•  The Three A’s: Authenticity, Alignment, and Application 
•  The Three T’s: Translate, Tie, and Teach 
•  Why “simple, specific, and shared” beats polished fluff 
•  How to audit whether your mission actually affects decisions 
•  Why internal communication has to come before external marketing 

If your mission statement wouldn’t survive the coffee shop test, this episode is for you.

The habits that built your business can become the bottlenecks holding it back. We help leaders eliminate culture drift, reduce conflict, strengthen accountability, and build a company that thrives without them in every room. Because kindness without clarity is expensive avoidance. Learn more at https://businessfixpodcast.com.

Tired of keynotes that inspire your team for an hour but change nothing on Monday morning? The Business Fix Live delivers practical tools for stronger leadership, better accountability, healthier culture, and real business growth. Book Josh and Chrissy for your next keynote, summit, or manager workshop at https://businessfixpodcast.com.

Still hearing, “Nobody wants to work anymore”? It’s time for a better strategy. Join Chrissy and Josh at the BIG Summit in Cleveland on October 15 at 10:15 a.m. for practical tools to build a culture that works and lead with clarity. Get tickets at https://cose.org and use code Troche26 for your attendee discount.

If you're looking to get help with your culture, or to help out an entire group, reach out to Josh and Chrissy today!  We would love to see how we can help you, your business, or your event. Contact us!

🎙 Ready to Fix What’s Holding Your Business Back?
The Business Fix podcast delivers real-world strategies to grow your business, lead your team, and reclaim your time. New episodes drop weekly—packed with insights for business owners and managers who want to do better.

🔗 Connect with Chrissy and Josh at https://www.businessfixpodcast.com/ for more tools, support, and clarity.

Enjoy the episode? Leave us a review, share it with your leadership team, and let us know your biggest takeaway in the comments!