The past 3 years have been a personal and professional challenge for everyone.  Owners and executives have had to adopt or change their business plans to accommodate the new variables we are facing.  If your business is tied to the arts, that challenge has been magnified.  Most revenue in the arts is sourced from its patrons with discretionary income. Since discretionary income has been dramatically reduced, artists of all genres have suffered more than most professions. So, how do artists adapt their businesses to this new paradigm?

 

My guest, Mark Vander Vinne is a fine painting artist. He has won several awards and commissions for his work.  We’ll be discussing how he has adapted his business and what are his future intentions.

The past 2 years have strained many of the assumed lifestyle expectations we have made prior to the pandemic restrictions. From work from home to home schooling, masking to protect vulnerable family members, and the uncertainty that CoVid has presented all of it, it's no wonder that there is still a juggling act going on for many people to establish new "norms" for their personal and professional lives.  Business owners and executives have had a challenge determining what these new parameters look like and how to establish new habits that take into account some of the lessons we've learned during the pandemic.  As in many situations, solopreneurs have an  added challenge because they are the only person in their business.

 

We will be discussing the challenge of establishing new norms with our guest Sawsan Abubaker, an Enrolled Agent and owner of IFS Tax & Accounting, LLC.  What time and structure management needs to be implemented in her business. 

 

Susan Rose was on the first episode of The Business Mind. During that episode she discovered her new focus of her coaching practice.  That focus was on working with introverts in the work place.  During this episode, we will discuss what she has learned since and where she would like to move forward in her business. 

Every business owner or organization needs to communicate with their clients.  Especially if those clients are expecting some return on their investment with you.  What if you send the email but the client still doesn't respond to you?  What if you email, text, leave voice mail and they still don't respond to you?  What choices are left you?

 

This is our topic with my guest Susie Whipple from Tasteful Adventures.  We are going to talk about her challenges in soliciting client response and what she can do to up date her communication with her clients.

Every leader of an organization is presented with the challenge of how to interact with their employees.  It's a difficult choice.  The balancing act between buddy and boss is often a very narrow tight rope that doesn't always present a clear path.  The choice between wanting to be supportative of the employee and requireing a standard for job performance.  Most leaders don't want to present being the bad guy but also have a business to run.

 

In this episode of the Business Mind, my guest, Mindy Stephens, will discuss the tight rope she walks as president of Alive Virtual Assistant from Redding CA with her staff of 12 employees. 

Every business, regardless of size, is tasked with the challenege of effectively communicating what they do and, more importantly, who is their best client.  For some professions it may be very obvious.  For other businesses to may take a more thought.  Regardless, every business can benefit from crafting a clear and specific message that communicates what they do and who is their best client.

 

My guest, Chris Meister, will explore how he can create a clearer message for his coaching business.

 

 

Every business is faced with the challenge of how to upscale their client base.  Regardless of the size of your organization, increasing your revenues with out giving more time to your clients is a difficult and often complicated question.  It's especially challenging for entrepreneurs since they are often the only person in their organization that can perform the tasks needed.  So how do we resolve this challenge?

 

In this episode of The Business Mind, my guest Kirsten Andersen and I will discuss how she can upscale her personal training business to accomodate more clients without increasing the demands on her schedule. How this effects her sales process and client offerings. 

The pandemic has brought to the forefront the challenges companies are experiencing in hiring and retaining employees.  Many companies are relying on pre-pandemic hiring practices when the available talent of potential employees have a very different idea of what employment should look like.  From flexible workhours to compensation to advancement opportunities, the workforce is demanding a different way of looking at the what "work" means.  So how do you teach an old dog new tricks?  What's the conversation like to help companies adapt to this new paradigm of work? 

My guest, Fred Thompson, is a recruiter and founder of Outreach Staffing, LLC  and has had many of these conversations over the past couple of years.  We will be exploring how to possiblily change the conversation with his clients so that companies can hire and retain valuable employees in this current challenging job market.

Directing and empowering your employees is one of the biggest challenges for any leader.  From an entrepreneur to a company CEO, leading your team is a difficult and sometimes frustrating process and can have mixed results in implementing a strategy.  In this episode of The Business Mind, we will be talking to multi-business owner Rachel Cherny on her challenge navigating the line between empowerment and micro-management and come up with a workable solution for her businesses. 

All businesses need a purpose. Without purpose or a direction, there's no way to properly communicate to prospective clients, employees and customers what you are all about. This episode's guest, Susan Rose, and I will be exploring a new direction for her business and coming up with a new focus of her business that will lay the ground work for her marketing plans.