The Business of Authority

By Jonathan Stark and Rochelle Moulton

How to make a living while you’re making a difference.

A weekly show for independent professionals who want to go from six-figures to seven while increasing their impact on the world.... more

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FAQs about The Business of Authority:

How many episodes does The Business of Authority have?

The podcast currently has 335 episodes available.

The Business of Authority episodes:

June 24, 2019What's The Best Home For Your Content?
What is the best home for your content?
Talking Points
Controlling your content
Are you building someone else’s platform with your content?
How search engine and social media platforms get in between creators and their audience
Putting the same content in more than one place
Knowing how much traffic you’re getting when you post on a platform
Guesting on someone else’s podcast
Sharing audiences
Yelp as an example of not being able to control your content
Platforms that can help you build an audience can also take you down
Hedging your bets
Breaking through the gatekeeper to get to an audience
Working with editors
Custom domains
Controlling your links
Quotable Quotes
“Google being between me and the people I want to help – I don’t like it.” –JS
“You do have to have control, at the end of the day, of your content.” –RM
“If I’m going to be chipping away at something every day, you’d better believe I want those chips to fall in my basket, not someone else’s basket.” –JS
“Own your content. Let it live with you.” –RM
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
...more
45min
June 17, 2019How To Keep Producing Killer Content
How can you keep producing killer content?
Talking Points
How to measure engagement
What’s repeatable about going viral
Knowing your audience
Understanding your audience’s baseline knowledge
Terminology
How often you should put out content
Why you should write every day
How often podcasts and videos should come out
Separating what you have to do from what adds value but isn’t strictly necessary
People trust videos more if they’re more natural
Quotable Quotes
“Killer content is content that engages your ideal audience.” –RM
“If you know who you’re talking to, it dramatically increases the odds of being able to help them.” –JS
“If you go from publishing weekly to every weekday, that’s five times more chances at bat.” –JS
“There’s something about being accountable every single day that makes you literally look around you to find that inspiration.” –RM
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
...more
49min
June 10, 2019Take Your Summer Back
Are you ready to take your summer back?
Talking Points
How client work downshifts in the summer
What you can do instead of client work during the slow season
Planning marketing for the fall
Taking care of things that you’ve been putting off or that weren’t high enough priority to get done at other times of the year
What energizes you during the summer months
Using the block of time to get yourself ready for the next thing or set yourself up for a new phase in your business
Diversifying your income streams
Ranking clients
Rethinking your technology choices
Cleaning up broken links and stale language
Avoiding the hamster wheel
Quotable Quotes
“There’s all these little things that you can do that don’t usually make it up to the top of your priority list.” –JS
“Take your summer back. Don’t just sit there at the whim of the client” –RM
“There’s something about having a great idea to work on in the summer that’s energizing.” –RM
“So when things slow down it does, for me at least, give me that headspace to be like “let’s sit back for a second and think about what’s working, what’s not working as well and what I could do to do more of the stuff that’s working.” –JS
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
...more
32min
June 03, 2019Choosing An Unconventional Niche
Do you have an unconventional niche?
Talking Points
How to choose a specialization
What you can find out when you go deep into a specific area
Picking a niche that’s intriguing to you
How much choice people really want
The Why Conversation
Focusing your limited resources onto a specific point
Why you should do a search to see what clients will see when they search for businesses like yours
Incorporating your interests or passions into your branding
Why money-based decisions don’t help you find your niche
Who you want your message to resonate with and who you don’t want it to resonate with
Making changes for the better
Experimenting with a change in order to test the market
Quotable Quotes
“Best practices only get you so far.” –JS
“The easiest way to solve problems is to focus on some aspect of who you’re serving and figure out how your expertise can tackle that problem.” –RM
“It’s like hope is not a strategy—luck is not a strategy either.” –RM
“If you want things to be better, well, better is a change. You have to change something if you want things to be better.” –JS
Sharing is caring!
If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
...more
49min
May 27, 2019The Twilight Zone
How do you handle the twilight zone between when a client buys your stuff and you actually start delivering it?
Why the time between purchase and delivery is the twilight zone
Different twilight zones for different products
Explaining the onboarding process
Giving buyers something to do while they wait for what they ordered
Setting expectations
Helping clients trust the process
Envisioning what you want the client experience to be
What happens in more high-touch sales scenarios
How much contact you need when you’re billing by the hour
Keeping clients engaged
Quotable Quotes
“You’re treating that book like a product, like a service, like part of your business. It’s not something that’s separate.” –RM
“Even though I’m not winging it, I want it to feel like I’m not winging it.” –JS
“For somebody to see that you’ve laid some breadcrumbs… it’s reinforcing. It builds confidence.” –RM
“In a coaching situation, the person who’s being coached really does have to do all the heavy lifting.” –JS
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
...more
35min
May 20, 2019What To Do When You Screw Up
What to do when you screw up.
Talking Points
How you can turn a screw-up situation around
Thinking about how the story is going to be told
How empathy can help you understand how the story will be told and how you can turn it around
Asking clients to trust you after screwing up
Avoiding defensiveness
Helping clients dealing with difficult situations
Responding to unsolicited criticism
Remaining respectful in the face of aggressive criticism or complaints
Quotable Quotes
“We ask our clients to tell us what’s wrong, what isn’t working, to be vulnerable that they’re not perfect.” –RM
“Step one for me when it happens is don’t get defensive.” –JS
“Sometimes maybe it’s not about you.” –RM
“Take a breath, think about the other person, try and be empathetic to their situation, try to see it through their eyes.” –JS
Related Links:
Getting More by Stuart Diamond
Never Split the Difference by Chris Voss
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
...more
30min
May 13, 2019Trusted Authority
What do you need to do to build trust as an authority?
Talking Points
Charlie Green’s mathematical equation for determining trustworthiness
Getting feedback about what you need to work on
How your website or marketing materials could reveal gaps in credibility
Seeing your credibility indicators through the eyes of your ideal client
Demeanor as a credibility factor
Making and keeping promises
Consistency
Being on time
Intimacy
Making yourself vulnerable
Building intimacy by asking questions
Taking the low-status role
How to look for self-orientation on your website
Quotable Quotes
“The easy box to draw is what the world sees as credibility.” –RM
“I’ve had people tell me a bunch of times that my demeanor is what convinced them.” –JS
“In a service business there’s a whole lot of collaboration with your clients.” –JS
“One way to build intimacy is to ask questions – about them. And listen to the answers.” –RM
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
...more
43min
May 06, 2019Charles Green - The Trusted Advisor
Charles Green, legendary author of The Trusted Advisor, shares years of wisdom on building trust with clients.
Talking Points
What a trusted advisor is
Why people in the authority space want/need to be trusted advisors
The trust equation
How people view women and men in terms of trust
Most trusted profession
How taking risks builds trust
Strength of ego
The trust-building process
Cues clients give that show they feel heard
Trust mindset
Social media and trust building
What Charles would change now if he could
How the book fits with Charles’s business model
The evolution of the products and services Charles created around the book
Quotable Quotes
“A trusted advisor is someone you feel comfortable telling your innermost as well as your outermost thoughts.” –CG
“The truth is trust doesn’t just aggregate naturally over time. It accrues in little step functions, moments when you say the right thing and somebody opens up to you.” –CG
“If you aspire to be a trusted advisor to your clients, the wrong strategy would be sitting around aggressively waiting for the phone to ring.” –CG
“We said it’s really not a data book, it’s more kind of a wisdom book.” –CG
Related Links
Charles Green
Trusted Advisor Associates
The Trusted Advisor - the book
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
...more
50min
April 29, 2019Defining Your Competition
How do you define your competition?
Talking Points
Why you need to define your competition
Brand neighborhoods
Communicating with competitors
Being choosy about who you work with
Empathizing with potential clients
An authority versus_ the_ authority
What you can learn from sales interviews
Defining yourself as well as the competition
Researching the competition
Quotable Quotes
“I think it’s important for authorities to understand who around you you should pay attention to.” –RM
“I find that a lot of people who I work with have a really hard time defining their unique difference.” –JS
“I don’t want to take somebody on that really should be with someone else, because it’s not going to go well.” –JS
“You’ve gotta get really clear on your special sauce.” –RM
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
...more
37min
April 22, 2019Packaging Your Expertise (aka Put It In A Box)
The benefits of packaging up your expertise in novel ways.
Talking Points
The Lambda School
Changes in Schwab’s financial planning model
Value pricing
Packaging your expertise
Making your knowledge affordable to the people who you want to help
Prioritizing money
Connecting the dots for clients
Diversifying your income stream
Starting smaller at the beginning
Knowing how your product can transform a business
How past client testimonials can help you box your expertise
Getting feedback before you’re ready to sell
Quotable Quotes
“You want the price of whatever you’re creating to reflect its value to your ideal user.” –RM
“Sometimes money is more of a priority than a resource.” –JS
“You can create a business model out of almost anything if you approach it as a business.” –RM
“If you want to come at it from an expertise standpoint, the less me-focused it is, the easier it is for other people to connect the dots for you.” –JS
Links
The Lambda School
Charles Schwab - new pricing model
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
...more
50min

FAQs about The Business of Authority:

How many episodes does The Business of Authority have?

The podcast currently has 335 episodes available.