The Business of Authority

By Jonathan Stark and Rochelle Moulton

How to make a living while you’re making a difference.

A weekly show for independent professionals who want to go from six-figures to seven while increasing their impact on the world.... more

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FAQs about The Business of Authority:

How many episodes does The Business of Authority have?

The podcast currently has 335 episodes available.

The Business of Authority episodes:

April 15, 2019Building Trust
Do you know how to build trust?
Talking Points
Defining trust
Pre-sale trust and post-sale trust
Domain-specific trust
How to project an image that elicits trust from the right kind of audience
How consistency builds trust
Why clarity is important
Who should extend their trust first
Building trust during sales calls
Making an impression that inspires trust
Designing a website that builds trust
Making yourself easier to contact
Creating a page on your website that answers some of the questions you get asked most frequently
Writing the way that you talk
Quotable Quotes
“I feel like trust is just an implicit part of that relationship, and the more we can make it explicit, I think it’s easier.” –RM
“If we trust first, then the other person has the opportunity to trust back.” –RM
“I don’t even call it a sales call. I call it a sales interview, and it’s just like a job interview. It goes both ways.” –JS
“Tell me if you have a customer service person and I’ll tell you whether or not you should have a chatbot.” –JS
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
...more
54min
April 08, 2019When To Say Yes (Or No)
Do you know when to say yes – or no?
Talking Points
Mile markers for when you want to say yes or no
Knowing the difference between opportunity and distraction
Creating a strategy for choosing yes or no
Conscious yes
How saying yes to the wrong things can spiral
Outsourcing when you need to say no
Recognizing the kinds of people you want to say yes to
Recognizing what is and isn’t a good fit
The effect of maximizing productive yeses
Quotable Quotes
Without a strategy for your business, there’s no way to distinguish an opportunity from a distraction.” –JS
“A 'Yes' can spiral into a whole bunch of unexpected work and distractions.” –JS
“You don’t want a client nitpicking everything you’re doing.” –RM
“It’s always easier to say yes to somebody who’s got a track record.” –RM
Related Links
Start With No by Jim Camp
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
...more
31min
April 01, 2019How To Switch Your Niche
Do you want to switch your niche?
Talking Points
Pivoting from one niche to another
Avoiding customer confusion
Building credibility with a new audience
Getting recognized in the new niche
How to handle audiences that don’t mix
Handling social media during a pivot
How to manage your website during a pivot
Whether you can leverage your existing audience
Opportunities to leverage the old business
Quotable Quotes
“Looking back on it, it really didn’t take that long, but it (switching my niche) felt like it took a long time.” –JS
“The more you are recognized for the first niche, the harder it is to transition to the second.” –RM
“You have to find that way, not just for your own confidence but to build your future clients’ confidence in you.” –RM
“You’re going to spin down the old business one way or the other. You’re either going to sell it or you’re going to let it peter out.” –JS
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
...more
41min
March 25, 2019Positioning In 5 Words
Can you state your positioning in five words?
Talking Points
The single client need
A minimum viable positioning statement
Choosing a target market or ideal buyer that is specific enough
Choosing the right language when describing what you do
Describing outcomes that you know your clients will want
Brand neighborhoods
Getting new clients by focusing on a smaller segment
Quotable Quotes
“Basically, love and fear are the two main motivators with people.” –JS
“I believe that the way you pick your specialty is you start with what you really love to do and for whom you love to do it.” –RM
“The feeling is more important than the words to get you motivated and started and talking to people about what you do.” –RM
“One thing you’ll always see is a huge list of really impressive clients that they’ve worked with. And that, to me, becomes the thing that attracts new clients.” –JS
Related Links
Todd Tresidder
Financial Mentor
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
...more
32min
March 18, 2019Practical Leverage
What are some practical examples of leverage?
Talking Points
Using your time in a way that it’s most valuable
Paying to have work done so that you can focus on more important things
Not giving up the things you like doing that are beneficial
Setting up a standard operating procedure
How to leverage getting on more podcasts
Knowing what to delegate
Billable hours
Writing down your operating procedures
Quotable Quotes
“Once you find someone that’s good – I don’t forget about it, but so many things happen now by magic.” –JS
“When you’re working with another professional, you’re not saying “do this, do this, do this, do this, ” which is a little, kind of rote to me.” –RM
“So, what are you doing that drives you insane? Chances are it’s not going to be the thing you’re really good at.” –RM
“Even if you just write it down for yourself and then use it each time, you’re already ahead of the game.” –JS
Related Links:
Todd Tresidder
Financial Mentor
The Leverage Equation
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
...more
40min
March 11, 2019Todd Tresidder - The Leverage Equation
Guest Todd Tresidder joins us to talk about generating wealth by creating leverage in your business.
Talking Points
How Todd came to start Financial Mentor
Understanding compounding wealth
3 Primary asset classes
How entrepreneurs and freelancers can use leverage
Leveraging knowledge and experience
Delegating tasks
The freedom of having a structure
The time leverage angle
10X exercises
Scalability
Managing risk by starting with just your time
6 types of leverage that are solutions to obstacles
How people can get started with leverage
Quotable Quotes
“Through coaching I really learned how much there was that I still had to learn.” –TT
“The beauty of this is you can literally separate your equity growth from your earnings capacity or your time.” –TT
“The whole idea is that you look at everything you spend your time on as a failure of your business systems.” –TT
“Leverage is how you build the scalable large win, and risk management is how you control the losses.” –TT
Related Links:
Todd Tresidder
Financial Mentor
The Leverage Equation
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LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
...more
57min
March 04, 2019Relationships Rule The World
Relationships are key to being in an authority business.
Talking Points
How relationships manifest between clients and consultants
Different ways of connecting with people
The network effect
You may be surprised by how willing people are to talk if you approach them the right way
How connecting with one type of person can potentially open up a whole new branch of connections
Helping other people connect can help you build new relationships as well
How to set up systems that help you connect with other people
Quotable Quotes
“I’m pretty promiscuous on LinkedIn.” –JS
“Part of your relationship-building process has to fit with what you like, what you love to do.” –RM
“With social media, you can just explode your results 100 times over. You create the equivalent on Twitter especially, of these virtual rooms, these virtual cocktail parties.” –RM
“The more interesting people you’re connected with, I think, I just keep coming back to magic. It’s like magic. Magic happens.” —JS
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
...more
41min
February 25, 2019Deciding Whose Voice To Listen To
How do you decide whose voice to listen to?
Talking Points
How to develop filters that help decide who to listen to
Figuring out where someone is coming from when they give feedback
Responding to unwanted feedback
When you should be open to new opinions
Avoiding echo chambers
When asking for feedback, make sure that you ask specific questions
Giving graceful feedback
The role of your spouse
Quotable Quotes 
 “Just because it’s something that we don’t want to hear doesn’t mean we can’t still be grateful that somebody felt the need to tell us.” –RM
“Being able to communicate a complex idea to a whole bunch of different types of peoples from different cultures and different languages – it’s brutal.” –JS
“It’s all in who you ask, how you ask, how likely you are to get the response that you want.” –RM
“In my intake form for private coaching, I have two questions on there. Are you single, what’s your marital situation, and do you have any business partners. Because both of those things need special handling.” –JS
Related Links
Seth Godin
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
...more
42min
February 18, 2019Should You Build A Course?
Should you build a course? How do you get started?
Talking Points
Once you create a course, it’s really hard to change it later
Formulate a big idea and know your audience for the project
Writing or speaking can help you get feedback on your ideas and help you get them into shape before creating a course
Look into your options for where to develop the course
Shorter courses are easier to sell
You probably don’t need to communicate everything you know about a subject in one course in order for it to be useful to others
An outline can be a good way to get started on your course
Optimize for ease of recording
Live takes
Keep editing to a minimum
Transcripts and video players that allow people to listen at their own speeds are helpful for students
Self-host or use a hosting service
Quotable Quotes
“I kind of go back to this all the time and it might be just my personal bias, but I feel like writing a lot is almost a necessary precursor.” –JS
“I think maybe one of your questions should be, “where do I want to develop this course?”” –RM
“Any whiff of perfectionism can spiral out of control very quickly.” –JS
“If you’re at all a person who gets into detail, you may decide you really love doing the editing, and that may not be the highest, best use of your time.” –RM
Related Links
How to Kick off a Successful Launch
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
...more
55min
February 11, 2019The Authority Mindset
Do you know how to develop an authority mindset?
Talking Points
An authority mindset includes wanting to help others who need your expertise
The difference between an abundance mentality and a scarcity mentality
Knowing when to say no
Listening more than you speak
Pricing mindset
Courage and confidence
The courage to specialize in a specific niche
Putting yourself out there
Having a thick skin
Everything is content
Quotable Quotes
“I think the first rule is you want to help kindred spirits whenever you can.” –RM
“Lighting somebody else’s candle from yours – you’re not losing anything.” –JS
“I want to make it clear that adopting a service mentality does not mean that you become a doormat. To use the restaurant mentality – I’ve kicked plenty of people out of restaurants.” –JS
“I think as you get out more and more and your name becomes known and you build a thriving business there actually can be an uptick in your fear, because now you’re not just starting out wondering where the next dollar is coming from. Now it’s coming in nicely, and you don’t want to rock that boat.” –RM
Related Links
Seth Godin
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
...more
36min

FAQs about The Business of Authority:

How many episodes does The Business of Authority have?

The podcast currently has 335 episodes available.