In this episode, Sheila discusses why people buy baked goods, and how to position your products to appeal to consumer's desires for delicious and nutritious products.   She also goes into pricing considerations in order to avoid chasing unprofitable sales and still give people value for their money.    Please subscribe and share this podcast.  For more information about House of Bread, please visit www.houseofbread.com. To purchase the House of Bread recipe book, please visit https://houseofbread.com/recipe-book/ To take an on line class, please visit https://houseofbread.com/product-category/online-baking-class/ If you’d like more information about the franchise opportunity with House of Bread, please visit www.houseofbreadfranchise.com. For our YouTube channel, please go here https://m.youtube.com/channel/UCXH5NgT8vpnAuSuZN5AxEQQ