In this conversation, we're talking about the emotional and psychological barriers that might be preventing you from doing the work you know you're meant to do. I'm diving into the neuroscience behind fear and resistance, explaining how our brains perceive threats and how this affects our decision-making. Lori emphasizes the importance of overcoming these barriers to achieve success and offers strategies for rewiring our nervous systems to embrace visibility and authority in business.

Feeling frustrated that strategies that worked last year aren't working anymore?

You're not alone. Many coaches and practitioners are struggling because they haven't adapted to the three major shifts that have transformed the online coaching industry since 2023.

In this episode, I'm breaking down what's really changed (and what hasn't) in the alternative health and coaching world.

Spoiler alert: the fundamentals are exactly the same, but the execution has completely evolved.

You'll discover: • Why the fundamentals of successful coaching businesses never change (audience, marketing, offers, results) • The massive shift from offline to online audience building and what it means for your strategy • How 5.24 billion people on social media has changed where you need to show up • Why Meta ad costs have increased from $1-2 per lead to $12-30+ (and how to adapt) • The transformation from information-based to results-based marketing • Why being a generalist will kill your business in 2025 • The three shifts that separate thriving coaches from struggling ones

The reality check: While some practitioners complain "nothing works anymore," the smart ones are adapting their strategies and thriving. The fundamentals haven't changed, but the game has evolved.

Perfect for: Coaches, health practitioners, and online service providers who want to understand what's actually working in today's market and stop wasting time on outdated strategies.

If you know a coach or practitioner who's been frustrated that their old strategies aren't working, share this episode. This is the home for women who adapt their strategies while staying true to the fundamentals that build successful businesses.

Want more behind the scenes of my business and life, join me on Instagram https://www.instagram.com/lorikennedyinc/ Join The Wellness Business Hub Community on Facebook https://www.facebook.com/groups/902858891147746

Get free business training and resources, subscribe to The Wellness Business Hub on YouTube https://www.youtube.com/@TheWellnessBusinessHub

You've built a successful practice, but now what? How do you stay motivated when the fear that once drove you no longer applies? And if you're ready to go all-in on scaling your online business, what challenges should you actually prepare for?

In this episode, I'm answering two powerful questions from clients that every ambitious practitioner faces.

First, I'll walk you through the evolution from fear-driven to vision-pulled motivation, and why the skills that got you here won't get you there. Then, I'll share what you need to train for in your first three years of fully committing to your online business.

You'll learn: • The three phases of entrepreneurial motivation and how to navigate each one • Why being grateful and wanting more aren't mutually exclusive • The specific financial, operational, and emotional challenges to expect in years 1-3 • How to create policies and systems before you need them (not after) • Why your business is a living entity that requires constant evolution • The difference between strategic pivoting and panic reactions

Whether you're hitting a success plateau or preparing to scale, this episode gives you the roadmap to stay motivated and the preparation strategies to handle what's coming.

In this conversation, Lori Kennedy discusses the essential elements for building a successful online business, particularly for health practitioners and coaches.

She emphasizes the importance of understanding business fundamentals beyond professional credentials, the critical role of marketing, and the necessity of having a clear brand identity.

Lori outlines the client journey from prospect to enrollment and highlights the significance of leveraging technology and AI to streamline processes.

The conversation culminates in a call to action for mentorship and support, encouraging listeners to take the next step in their business journey. The mentorship call >> thewbh.com/fasttrack

Takeaways

• Success as a business owner is not determined by credentials.
• Marketing is crucial for effective communication and client engagement.
• Understanding your brand DNA is essential for business identity.
• The client journey involves multiple phases from awareness to enrollment.
• Most people on your email list will not convert to clients.
• You need a structured plan before launching your business.
• Leveraging technology can significantly enhance business efficiency.
• Mindset plays a critical role in overcoming business challenges.
• You must take proactive steps to achieve your business goals.
• Having a mentor can provide clarity and direction in your business journey.

Want more behind the scenes of my business and life, join me on Instagram https://www.instagram.com/lorikennedyinc/

Get free business training and resources, subscribe to The Wellness Business Hub on YouTube https://www.youtube.com/@TheWellnessBusinessHub

In this episode, I'm sharing the options you have for working with clients online. Too many practitioners and coaches are stuck. They don't know how to package their knowledge in a way that supports client success and gives them the flexibility and freedom they desire.

If you're new to working with clients online, this episode will give you massive amounts of clarity.

Want more behind the scenes of my business and life, join me on Instagram https://www.instagram.com/lorikennedyinc/ Join The Wellness Business Hub Community on Facebook https://www.facebook.com/groups/902858891147746

Get free business training and resources, subscribe to The Wellness Business Hub on YouTube https://www.youtube.com/@TheWellnessBusinessHub

In this episode, Lori shares her insights on what she would do if she had to start her business from scratch in 2025.

She discusses the fundamentals of building a successful online business, the importance of having a signature client system, and how to leverage modern tools and strategies to achieve financial goals.

Lori emphasizes the significance of mindset and the need for a structured approach to lead generation, marketing, and enrollment.

The fundamentals of business remain constant, regardless of the financial goal. A signature client system is crucial for success.

The importance of mindset and setting ambitious goals. Leveraging modern tools like AI and online marketing strategies. The role of lead generation and nurturing in building a client base.

Want more behind the scenes of my business and life, join me on Instagram https://www.instagram.com/lorikennedyinc/ Join The Wellness Business Hub Community on Facebook https://www.facebook.com/groups/902858891147746

Get free business training and resources, subscribe to The Wellness Business Hub on YouTube https://www.youtube.com/@TheWellnessBusinessHub

In this conversation, Lori discusses the critical role of messaging in achieving online success, particularly for practitioners and coaches. She emphasizes that effective communication is often overlooked in professional training, yet it is essential for engaging and converting clients. Lori shares frameworks for optimizing messaging, including understanding the audience's problems, crafting compelling transformations, and testing different approaches to find what resonates. She encourages practitioners to view messaging as a skill that requires practice and refinement, much like baking sourdough bread, where initial attempts may not be perfect but improve with experience.

Chapters

00:00 The Importance of Messaging in Online Business 02:57 Testing and Optimizing Your Messaging 14:31 Understanding Messaging and Its Impact 19:23 Core Messaging Architecture Framework 27:37 Testing Framework for Effective Messaging 36:12 Embracing the Learning Process in Messaging

Let me know the bread example resonated with you over on Instagram DM https://www.instagram.com/lorikennedyinc/

In this episode, Lori discusses the significant changes occurring in the healthcare and coaching industries, emphasizing the shift from generalist practices to hyper-specialization.

She highlights the importance of adopting innovative business models, particularly the Signature Client System, which incorporates technology and automation to enhance client results and practitioner fulfillment.

Lori outlines the flaws of traditional practice models and presents a structured approach to building a successful online practice.

For more informatio follow Lori Kennedy on Instagram https://www.instagram.com/lorikennedyinc/

In this deeply personal episode, Lori Kennedy shares the three books that radically transformed her life and business, helping her build a multi-million dollar empire while managing ADHD, overwhelm, and the mental load of entrepreneurship and motherhood.

As someone who doesn't read traditional books but is obsessed with audiobooks, Lori reveals how these specific titles became her mental health lifeline during the most challenging periods of building her business. From learning the psychology of sales without being "salesy" to understanding quantum physics and manifestation, to discovering the power of storytelling—these books provided the frameworks that changed everything.

The 3 Life-Changing Books Discussed:

• "Exactly What to Say" by Phil Jones - The magic words and psychological triggers that transform conversations and increase conversions without feeling pushy

• "A Happy Pocket Full of Money" by David Cameron Gikandi - Quantum physics meets manifestation: how your thoughts literally create your financial reality

• "The Seven Sisters" series by Lucinda Riley - How fiction taught better storytelling, empathy, and long-term thinking for business success

In this episode, you'll discover:

• Why audiobooks became Lori's secret weapon for managing ADHD and mental overwhelm

• The exact phrases from Phil Jones that transformed her client conversations

• How quantum physics principles helped her develop an abundance mindset

• Why fiction reading made her a better business writer and storyteller

• The daily gratitude and visualization practices that shifted her frequency

• How to use audiobooks as a mental health tool and "mute button" for anxiety.

Perfect for: Entrepreneurs, business owners, audiobook lovers, anyone struggling with overwhelm, ADHD entrepreneurs, and people seeking both business growth and mental wellness strategies.

Host: Lori Kennedy is a multi-7-figure entrepreneur, business mentor, and founder of The Wellness Business Hub. She helps practitioners and coaches build profitable online businesses without burning out.

Books mentioned:

"Exactly What to Say" by Phil Jones "A Happy Pocket Full of Money" by David Cameron Gikandi "The Seven Sisters" series by Lucinda Riley

BONUS READS/LISTENS: Psycho-Cybernetics by Dr. Maxwell Maltz This classic explores how your self-image determines your success and how to reprogram your mental "thermostat" for wealth and achievement.

The Big Leap by Gay Hendricks Perfect if you think you are sabotaging your success. You Are a Badass at Making Money" by Jen Sincero This book directly addresses money mindset and limiting beliefs around wealth.

WANT MORE RESOURCES TO GROW YOUR ONLINE BUSINESS

Want more behind the scenes of my business and life; join me on Instagram https://www.instagram.com/lorikennedyinc/ Join The Wellness Business Hub Community on Facebook https://www.facebook.com/groups/902858891147746

Get free business training and resources, subcribe to The Wellness Business Hub on YouTube https://www.youtube.com/@TheWellnessBusinessHub

In this episode, I'm sharing the mic with my business partner, Laura Wood.

We thought it would be fun and helpful to do a Kiss, Marry, Kill version of business investing.

In this episode of the Business of Becoming Podcast, we share valuable lessons we learned from investing in a variety of things like agencies, team, HR and masterminds, emphasizing the importance of critical thinking and due diligence in investment decisions. The conversation covers the pitfalls of hiring an HR department too early, the dangers of investing in coaching without measurable outcomes, and the significance of learning from past mistakes to inform future decisions.

Given that I've been running The Wellness Business Hub since 2012, trust me when I tell you, I've made some pretty bad investments. I love that I can share them here with you so that you can skip over making them, but still learn the lesson. I'd love for you to share this episode with your peers and colleagues so they can benefit.

Takeaways

- Investments can lead to valuable lessons, even if they seem like failures. - It's crucial to evaluate the metrics of any investment opportunity. - Over-investing in team roles can be detrimental to a business. - Always seek measurable outcomes from coaching or mastermind programs. - Mistakes in investments are part of the growth process. - Trusting others without due diligence can lead to costly errors. - Boring investments often yield the best results. - Be wary of offers that sound too good to be true. - Critical thinking is essential when faced with investment decisions. - Learning from past experiences can prevent future mistakes.

Want more behind-the-scenes of my business and life? Join me on Instagram https://www.instagram.com/lorikennedyinc/ Join The Wellness Business Hub Community on Facebook https://www.facebook.com/groups/902858891147746

Get free business training and resources, subscribe to The Wellness Business Hub on YouTube https://www.youtube.com/@TheWellnessBusinessHub

As always, thank you for following me (Lori Kennedy) and the Business of Becoming podcast.