Can you believe it?  We are already a few days into 2020 -- and into a whole new decade! Time for big changes, right?  Which is why I wanted to kick off this new decade with a special episode of The Business of Becoming. 

Whether you’re just starting out with your online business or if you’ve been in this game for a while, I wanted to share with you some of the most important lessons my leadership team and I  learned in 2019.

In this episode, I bring together my C-suite team of Michelle Waithe, Christine Labate and Laura Wood to give you a behind-the-scenes look at what we focused on as we grew the company in the past year -- and the lessons we’ve learned along the way.

You’ll get the perspective of four different people who have four different roles in the company. We talk about everything from numbers to mindset to working as a team.

This episode was so much fun to record because I have been through thick and thin with these amazing women over the years -- and none of us has an MBA or any of those things you think you need to run a business. We do it all with a growth mindset based on our core values -- and we know when to get help from experts when we need it to scale our business.

It’s this mindset that has helped us to grow into a multi-million dollar business.

There are so many lessons and insights in this episode to help you navigate your own journey -- whether you’re a solo entrepreneur or have a team -- so make sure you hit pause when you need to and take lots of notes.

What We Talk About In This Episode:

• How there was a natural progression to move into C-suite roles over time as the company grew into a multi-million dollar corporation. (C-suite roles are those executive-level roles that start with “C” -- like CEO, COO and so on.)
• How you can be serious about your business yet still share screaming goat videos.
• How we grew from ten team members at the start of 2019 to almost thirty by the end of the year.
• Why processes and systems are key to weathering any storm -- personal or business -- in your online health and wellness business.
• Why nothing deserves the level of stress and panic that people put themselves through when things go wrong.  (Hint: Nothing is an emergency.)
• How you learn over time that worrying about a problem doesn’t actually help to solve it in any way.
• Why you need to have contingency plans in place when planning out your goals.
• How using your core values as your guiding principles -- and removing the “feelings” -- can help you make better business decisions.
• Why it’s okay to completely pivot on a decision when you realize it doesn’t feel right.
• What advice the C-suite team would give themselves if they could go back in time.
• Why you need to ask experts for help as you continue to grow your business at any level.

Things We Mention In This Episode:

• 10K Success System

Here’s How To Subscribe & Leave A Review (pretty-please):

Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast on iTunes.

And it would mean the world to me if you’d leave a rating and review. I’d love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here.

Let’s Keep The Conversation Going…

What are some of the lessons you’ve learned over the past year while growing your business? Do you make your business decisions by looking at the numbers and removing the “feelings”? I would love to hear all about it and I’m sure others would too. Comment below and share your story or visit me on Instagram which is currently my favourite way to connect. 

You can also join my free online community to connect with more than 16,000 other health practitioners just like you to ask questions, share wins and struggles and get lots of support from me and my team! I hope to see you there.

I’m going to be honest with you:  this episode was really difficult to record.  I kept pushing it off and pushing it off -- and I’m not quite sure why.

I think it’s because I was feeling overwhelmed -- but in a good way. I think it’s also because this is the last episode of the year, and the last episode of this decade. How cool is that?

The Business of Becoming came to life because I wanted to share with you what it’s been like to become the person I’ve become.  The fact that this is the last episode of the decade stirred up a lot of memories from the past ten years.

I’ve grown my business substantially over the last few years, all while becoming more of myself.

So, this past decade has built the foundation for the next decade.

I feel proud. I feel grateful.  And I feel like there is so much more to do.

One of the exercises I do at the end of the year is to take a couple of hours to answer four important questions on how the past year went.

I go over what went right, what went wrong, what I’m proud of -- and what I’m not so proud of. 

By digging deep into this exercise, I’m able to draw intention and action from that list of things -- and then I can prioritize what I need to work on for the following year.

So, grab a pen and paper or your favorite journal -- and maybe a tissue or two -- because we’re going on a transformative journey through the past year.

What We Talk About In This Episode:

• How reviewing how the past year went for you (the good and the bad) can guide you to more transformation in the upcoming year -- and how that builds up over time.
• I go back to my personal vision for 2019 and review two of the big things that were part of that personal vision (start dating and figure out my eating issues).
• How when it comes to relationships or having a partner, it’s important to understand what season you’re in and that it will take a person with a deep level of emotional intelligence to understand that the business comes before them.
• How I was able to not compromise my own values to accommodate another relationship (one of my fears from my 2019 personal vision).
• Why it’s okay if you’re in a season where you just want to hunker down and concentrate on growing your online business.
• How I would have been so far behind in my goals if I had compromised on the rules I had set out for myself in 2019.
• How I learned I was operating under false beliefs, and how I needed to test things out and try things, to really prove to myself I could make changes and make nourishing decisions for my body.
• Why I wanted to share my eating issues with you, especially those health practitioners who are dealing with their own issues in silence (or who feel ashamed).
• How we often don’t stop to acknowledge the things we’ve done or the accomplishments we’ve achieved, whether they’re personal or business achievements.
• How we all have business decisions that didn’t work out (even at the level I’m at).
• How you can still react in a way that you’re proud of, even if things didn’t go as planned.
• Why the things you’re not proud of are actually the ones that require your attention.
• How getting real and honest with myself, and then putting intention behind that has been transformative for me -- and my hope doing this yourself makes 2020 transformative for you.

Things We Mention In This Episode:

• Episode #87 - My Personal and Business Vision for 2019
• Lori’s Instagram Feed

The 4 Questions Exercise

Take a couple of hours to brainstorm the answers to these four questions.

1. What are the things that went right this year?
2. What are the things I’m proud of?
3. What are the things that went wrong?
4. What are the things I’m not proud of? 

Here’s How To Subscribe & Leave A Review (pretty-please):

Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast on iTunes.

And it would mean the world to me if you’d leave a rating and review. I’d love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here.

Let’s Keep The Conversation Going…

How did 2019 go for you? What are you proud of?  What are you not so proud of?  I would love to hear all about it and I’m sure others would too. Comment below and share your story or visit me on Instagram which is currently my favourite way to connect. 

You can also join my free online community to connect with more than 16,000 other health practitioners just like you to ask questions, share wins and struggles and get lots of support from me and my team! I hope to see you there.

Welcome to the final episode of our 4-part podcast series on the Evolution of the Business of Health. We have been rockin’ and rollin’ through this series that was based on my 7-part video mini series of the same name. 

If you haven’t listened to the other episodes, check them out here:

The Evolution of the Business of Health Part 1 where we go over the evolution of the business of health from the dawn of civilization till now, and how that creates an abundance of opportunity for you.

The Evolution of the Business of Health Part 2 where we talk about the #1 predictor of success -- and then the amazing Laura Wood joins me to go through the top ten things NOT TO DO if you want to be successful. 

The Evolution of the Business of Health Part 3 where we focus on what you need TO DO to grow an impactful business. We dive into Pillar #1 and Pillar #2 of my Health Expert Business Model.

In this week’s episode of The Business of Becoming, we go over the final three pillars in my 5 Pillar Health Expert Business Model and then we bring it all together by showing you how to create your own Impact Plan.

We start by digging deep into Pillar #3, which is where you invite your potential client to take action, whether it’s to sign up for a free call, join a webinar or sign up for your signature program.

We get into my 2-Part Yes Process -- which contains my five-step process to structuring a sales conversation.

Yup, I want you to have a sales conversation.  In fact, I want you to get excited about having a sales conversation -- and my process will help you feel more comfortable about doing them.

Pillars #4 and #5 show you how to create a scalable expert methodology -- what we call your signature program -- that you can use with all your clients, as well as how to bring them beyond that program and into even further transformation.

And then I show you how to bring together everything you’ve learned in this mini series into one powerful Impact Plan to keep you focused on growing your business.

Get ready for plenty of AHA moments as you listen to this episode, and don’t forget to download the worksheets that go along with the episode (you’ll find them down below).

What We Talk About In This Episode:

• We go over Pillar #3 of the Health Expert Business Model -- which is where you put out the invitation to sign up for something, whether it’s to book a call, sign up for a webinar or buy your signature program.
• How the 2-Part Yes Process takes away that yuck, salesy feeling when it comes to sales. (Hint: you shouldn’t even be trying to convince people to work with you.)
• We dig deep into the five-step process to structure sales conversations that you can use as a framework to create your own sales conversations.
• The big mistake most health practitioners, coaches, and fit pros make when having a sales conversation -- and what you need to do instead.
• The type of question you need to ask that will help you understand your prospective client’s problem better.
• How to flip the conversation from what their problem is to what their life would be like if they didn’t have that problem.
• How to qualify their level of commitment to making a change -- and why you want to work with people who are committed to making that change.
• The part of the sales conversation where most people start sweating, and the steps to take to switch your mindset when the conversation makes you feel uncomfortable.
• The types of questions to ask when talking about your program, so you don’t feel salesy.
• What you need to have once your potential client gives you a solid “YES”.
• Why you need to have a scalable expert methodology -- or as we call it, a signature program -- in order to create an impactful and thriving business.
• How you can create a signature program even if you think your client needs personalization (no matter your designation or licensing regulations).
• How you can use the Boomerang Effect that leaves clients asking you, “What’s next? How can I continue working with you?”
• How to take everything we talked about in this series to create your own Impact Plan, which is your personal roadmap to keep you on track.
• The one thing you need to do to put that plan Impact Plan into action.

Things We Mention In This Episode:

• 10K Success System
• The 5 Pillars Worksheet
• The Impact Plan
• The Evolutionary Timeline  
• Episode #140: The Evolution of the Business of Health Part 1
• Episode #141: The Evolution of the Business of Health Part 2
• Episode #142: The Evolution of the Business of Health Part 3

Here’s How To Subscribe & Leave A Review (pretty-please):

Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast on iTunes.

And it would mean the world to me if you’d leave a rating and review. I’d love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here.

Let’s Keep The Conversation Going…

So, I want to know:  are you in or are you out when it comes to creating an impactful business in the health and wellness industry? Let me know what you decide! We can’t transform the health of the world alone... I would love to hear all about it and I’m sure others would too. Comment below and share your story or visit me on Instagram which is currently my favourite way to connect. 

You can also join my free online community to connect with more than 16,000 other health practitioners just like you to ask questions, share wins and struggles and get lots of support from me and my team! I hope to see you there.

This week we’re continuing with Part 3 of our four-part podcast on The Evolution of the Business of Health. We’re going to show you the right way to attract, edu-tain and nurture your ideal client as they come into your online world.

If you haven’t listened to Part 1 or Part 2 yet, make sure you listen to those first.  (This entire four-part podcast is based on my 7-part video mini series called The Evolution of the Business of Health.)

In the last episode, I went over the #1 predictor of success -- and then the amazing Laura Wood joined me so we could go through the top ten things NOT TO DO if you want to be successful. (Laura is the Director of our 10K Success System.)

So, this week, we’re going to focus on what you need TO DO if you want an impactful and thriving online business in the health and wellness industry.

In this episode, I walk you through Pillars #1 and #2 from my 5 Pillar Health Expert Business Model. These first two pillars will give you tons of clarity on how to get your ideal client to pay attention to you -- and how to get them to know, like and trust you.  (What we call KLT, for short!)

We also dig deep into my Story Selling System -- that’s my five-story system that helps you build rapport with your potential clients.

You’re going to want to take plenty of notes, so make sure you have a pen and plenty of paper on hand. Hit pause and rewind when the brainstorming starts -- and then keep hitting that play button to keep the ideas flowing. Stay tuned next week for the final installment of the series!

What We Talk About In This Episode:

• Before we get into Pillars #1 and #2, we talk about your ideal client avatar and how it’s critical to have one before creating anything.  
• Why so many people make the mistake of building a website and creating all kinds of social media first -- and what you should do instead.
• The first thing you need to do to bring people into your world and enroll them into your signature program.
• Two important reasons why your emails and social media content is falling flat -- and what you can do to fix the problem.
• How you can use Google Search to figure out the words your ideal client is using to describe their problem, so you can talk to them using words that resonate with them..
• The reaction you’ll get from your followers that lets you know you’re creating content that resonates with them.
• What to do with your ideal clients before you even talk about your signature program.
• We take a deep dive into the five stories that make up our Story Selling System -- and how these stories build trust and rapport between you and your potential clients.
• The big difference between teaching and edutaining - and why it’s not enough just to teach people.
• How you want your potential clients to feel when you share your five stories with them.
• How to dig into your own backstory and journey of discovery so your potential clients can relate to you and understand that you have the solution to their problem.
• How Pillars #1 and #2 -- along with the five-story Story Selling System -- help build a level of trust and awareness, so your ideal clients are going into the enrollment process (Pillar #3) understanding that they need your program to solve their problem.

Things We Mention In This Episode:

• 10K Success System
• Episode #140: The Evolution of the Business of Health Part 1
• Episode #141: The Evolution of the Business of Health Part 2

Here’s How To Subscribe & Leave A Review (pretty-please):

Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast on iTunes.

And it would mean the world to me if you’d leave a rating and review. I’d love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here.

Let’s Keep The Conversation Going…

Does your email and social media content fall flat? Have you nailed down your ideal client avatar? I would love to hear all about it and I’m sure others would too. Comment below and share your story or visit me on Instagram which is currently my favourite way to connect. 

You can also join my free online community to connect with more than 16,000 other health practitioners just like you to ask questions, share wins and struggles and get lots of support from me and my team! I hope to see you there.

In this week’s episode, we continue with Part 2 of our deep dive into the Evolution of the Business of Health by exploring the reasons why so many smart, qualified and purpose-driven practitioners, coaches, and fit pros fail when there’s an abundance of opportunities for us out there.

If you haven’t listened to Part 1 in the podcast series, then click here to go back and listen to that one first -- or you can listen to it after you listen to this one. Whatever works for you!

It’s never been easier to start and grow a business in the health and wellness industry but I see too many of you start to doubt yourselves and let the fear take over.  So, I share with you the #1 indicator that will predict your success. And no, it doesn’t involve Facebook groups and it doesn’t depend on the size of your email list. Not even close.

As you listen to the first part of the episode, I invite you to let down your guard and be open to what we’re sharing because this may trigger some of you when we talk about self-belief and confidence.  I get super vulnerable, too, by sharing a deeply personal story of how my business journey started. I want to show you that you’re not alone with your doubts and fears.

We then shake things up a bit -- literally, if you play along during the episode --  when we get into my three-step technique to create your own personal anchoring experience.  Yup, music is involved and we’ll dance it out a bit.

Then, the head of my 10K Success System -- the ah-mazing Laura Wood -- joins me to have a bit of fun with a David Letterman-style bit called, The Top 10 Things You Need You To Stop Doing Now If You Want to Be Successful.  It’s not just a simple list though -- we get into why you need to stop doing these things, too.

You might want to listen to this episode a couple of times, so be sure to download it -- and click here to get the worksheet that goes along with this episode.

Take notes. Lots of notes. Then, pick out your favorite song and dance it out...

What We Talk About In This Episode:

• The number one predictor of success -- and no, it has nothing to do with your business skill set, level of expertise or startup budget.
• The powerful exercise I use with my clients when they are two miles away from the finish line and start to freak out.
• My own story of what it’s like to believe in yourself before you have any certainty -- and before you have any money or support.
• The three-step technique we use to build the requirement for success.
• How confidence actually works -- and the four C’s to grow your confidence that I learned directly from one of my greatest mentors.
• The reason why so many smart, qualified and purpose-driven practitioners, coaches, and fit pros fail.
• I share with you my anchor experience -- including my anchor song --  that helps shift my state of being into a more positive one. Plus I give you examples you can draw on to create your own anchor experience.
• The top ten things you need to stop doing right now if you want to be successful.

Things We Mention In This Episode:

• 10K Success System
• Episode Worksheet: The Guide to Creating Self Belief & Acquiring Confidence
• Lori’s Instagram Feed
• Episode #140: The Evolution of the Business of Health Part 1

Here’s How To Subscribe & Leave A Review (pretty-please):

Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast on iTunes.

And it would mean the world to me if you’d leave a rating and review. I’d love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here.

Let’s Keep The Conversation Going…

I’d love to know:  what’s your anchor experience and your anchor song? Were you surprised at what the #1 predictor of success is? I would love to hear all about it and I’m sure others would too. Comment below and share your story or visit me on Instagram which is currently my favourite way to connect. 

You can also join my free online community to connect with more than 16,000 other health practitioners just like you to ask questions, share wins and struggles and get lots of support from me and my team! I hope to see you there.

This week’s episode kicks off something very special for The Business of Becoming podcast.

Over the next four episodes, we are going to dig deep -- and I mean real deep -- into the evolution of the business of health and the abundant opportunity that’s waiting for you out there.

I’ve been in the health and wellness industry since 1999, so I’ve been a witness to just how much our industry has changed over the years.  And let me tell you, there has never before been as much opportunity in alternative health and fitness as there is right now.

Now you might be thinking differently because there are millions of free health and fitness articles, videos, blogs, and apps that people can access.

But the truth is this: at the end of the day, your clients require human connection, coaching, and accountability.  All those free generic pieces of content or free YouTube videos cannot hold a candle to you and your level of commitment to ensuring that your clients get the results that they desire.

Over the next four podcast episodes -- which are based on my seven-part The Evolution of the Business of Health video mini series -- you’ll learn why so many health practitioners and coaches are struggling to grow a business. And I’ll also give you step-by-step instructions to take action and grow your business.

In this first part, I take you through a timeline of the evolution of business in our industry -- dating back to the dawn of civilization and moving all the way up to today, including how tech has changed how we do things now.

I want you to see we are in fact living in a time of massive opportunity. Make no mistake about that -- and have no doubts -- despite what you see out there online.

I also touch on the three core concepts that have the ability to change the trajectory of your business -- and your life. (And we’ll take a deep dive into those core concepts in later episodes.)

Let’s start where we all need to start if we want to understand something:  at the beginning.

What We Talk About In This Episode:

• How we moved through the evolution of alternative health: from the dawn of civilization to when we started to conceptualize the idea of “health.”
• What Hippocrates brought to the table by helping Western medicine shift from religious to the rational.
• The history of telemedicine practices, from what seemed like a fantasy to what we can do today with modern technology.
• When the hypothesis that exposure to extreme stress can cause health problems first appeared.   (Hint: it’s not as recent as you may think!)
• Why the discovery that the brain and immune system talk to each was so important.
• How modern technology -- like the internet, iPhones, e-commerce websites -- changed the business of health.
• Why there is plenty of room for your own online business, even if you think the market is crowded. 
• Why people aren’t getting the results they desire despite the millions of free health and fitness articles, videos, blogs, and apps.
• Why more information isn’t going to solve the health crisis, and what you can do as an alternative practitioner, coach or fitness pro.
• Why the business model you were taught isn’t going to give you the business -- and the life -- that you want and deserve.
• How being told by my then-sales manager that I was going to be fired pushed me to create my own business under my own terms.
• How I’ve gone beyond that to create a multi-million dollar company showing health practitioners, coaches, and fit pros how to take their health practice online.
• The three core concepts that can change the trajectory of your business

Things We Mention In This Episode:

• 10K Success System

Here’s How To Subscribe & Leave A Review (pretty-please):

Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast on iTunes.

And it would mean the world to me if you’d leave a rating and review. I’d love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here.

Let’s Keep The Conversation Going…

Do you ever feel like there’s so much free information out there that you can’t possibly compete and grow your own business? I would love to hear all about it and I’m sure others would too. Comment below and share your story or visit me on Instagram which is currently my favourite way to connect. 

You can also join my free online community to connect with more than 16,000 other health practitioners just like you to ask questions, share wins and struggles and get lots of support from me and my team! I hope to see you there.

You: “I’m going to start a Facebook Group!”

Your Facebook Group: *crickets*

If the sound of crickets is all you hear in your Facebook group, then this episode of The Business of Becoming is going to help you get the buzz you’re looking for by getting people excited about your group and getting them to engage in your group by posting comments and giving your posts a thumbs up.

My guest today, Alicia Streger, is a fitness business owner turned business coach who specializes in helping fitness business owners magnify their impact and streamline their business. She’s also the creator of the 2020 Facebook Group Content which gives you an entire year’s worth of Facebook Group content designed to boost retention, generate more leads and keep the conversation buzzing in your Facebook Group.

In this episode, Alicia not only gets into the nitty-gritty details of running your Facebook Group -- like the best times to post and the very first thing you need to do when members join your group -- she also walks you through her “5 X 5 X 5” content creation strategy. (This framework gives you 125 pieces of content you can post in your Facebook Group.)

Even if you don’t have anybody in your group yet -- because everybody starts out with zero members, right? -- this episode will give you the strategies you need to get the ball rolling.

Get out a pen and paper so you can take plenty of notes. We dig in deep with tons of tips and strategies to increase engagement in your Facebook Group.

More About Alicia:

Alicia Streger is a fitness business owner turned business coach who specializes in helping fitness business owners magnify their impact and streamline their businesses. She works closely with people to help them build businesses that give back to the world while creating BOTH financial and time freedom. Alicia has built multiple offline and online businesses from the ground up and now teaches her success strategies and systems to other fitness professionals. Her website is www.FitProEssentials.com. 

What We Talk About In This Episode:

• Why creating your own Facebook group is important to your business -- even if you think there are tons of them out there already.
• The real reason why people join Facebook groups. (Hint: it’s not to learn how to solve their problem.)
• What “engagement” is vs what it isn’t (it definitely isn’t a place for you to do free coaching).
• How to get the ball rolling to create engagement in your group, so you can then bring people into your signature program.
• Specific strategies to initiate engagement and keep it high.
• The very first thing you need to do when people join your group which sets the tone of the group right from the start.
• How to craft an engaging welcome post (see the template down below, too).
• How to use Group Insights to know the best day and time to post your content to create engagement.
• One neat trick to see when people are active if you don’t have a large group.
• How to use mini-challenges to create engagement in your group -- and get Facebook to show your group as a suggested group to more people.
• How to use your support system to get things moving in the group (yup, it’s okay to ask your family and friends to post something in your group or ask a question).
• Different ways to encourage people to engage even more often by thanking them privately.
• Why you shouldn’t be in teacher-mode all the time in your Facebook group.
• We take a deep dive into Alicia’s “5 X 5 X 5” content creation strategy to give you the framework to create your own engaging content.
• How to use your ideal client profile to help you use the “5 X 5 X 5” strategy specific to your ideal client’s pain points.
• Tips on how to not only plan your time but schedule it, too, so you can consistently create and post engaging content in your Facebook group.

Things We Mention In This Episode:

• Alicia’s 2020 Facebook Group Content 

Welcome Post Template

[ Note:  This is the Welcome Post I use for my own Facebook Group.  You can add emojis anywhere to give it some color and show off your own personality. ]

WELCOME! We’re SO glad you found us here!

You are in the right place if you are a practitioner (licensed too), coach and/or fit pro who wants to startup and scale your business online. 

The Take Your Health Practice Online Facebook Group is a non-judgmental, supportive, peer-run community where you can find helpful resources, free training, share what’s working for you and to build solid relationships with your peers and colleagues. 

Everyone in this community is here because they want to start and grow an impactful business and because of that either myself or my team works hard to provide quality free training and resources also program recommendations for the members of this community. 

The more engaged you are inside this group the more you’ll get out of it.  

This is not the kind of group where you’re going to get coached for free… and if you ask questions then we expect that you provide equal value in return by answering questions.  

Please read the Group Description for group guidelines and policies. A reminder that this is a promotion free zone, including posting affiliate links or soliciting group members in the group or via private messages for your own business. 

https://www.facebook.com/groups/takeyourhealthpracticeonline/permalink/593340597760804/ 

*We won’t give you a warning, you’ll just be deleted and blocked.*

WAYS TO GET STARTED: 

Access a free 45-minute Business Breakthrough call with one of our Advisors >> https://thewbh.com/breakthrough

Sign Up for Lori's email list here >> https://start.thewellnessbusinessacademy.com/newsletter

Follow Lori on Instagram @lorikennedyinc  

Like Lori’s Business page over Lori Kennedy, Inc. 

Subscribe to the Business Of Becoming podcast on iTunes or Google Play (or anywhere you listen to podcasts) 

Subscribe to The Wellness Business Hub YouTube Channel here >> https://www.youtube.com/channel/UC6BW2TueQjnUg7QohpS8kxw 

FREE RESOURCES & TRAINING: 

Please comment below and introduce yourself and let us know you've read the guidelines.

No matter where you are in your business building journey, we've got some great resources for you to get started with:

Wow, can you believe we’re moving into 2020? Crazy, right? We’ve got about a month before the clock strikes midnight and the decade is over.

Personally, I love a deadline so I get a lot done before New Year’s hits.  What about you? How do you want to feel about your business on December 31st?

The reason I’m asking is... you’ve got about a month left to #GSD and hit the ground running for 2020. 

If you haven’t done any planning yet, no worries. This week’s episode of The Business of Becoming is going to walk you through it all, step-by-step.  I’m hoping it will give you the clarity — and the confidence — to reach your goals in 2020 and beyond.

And if you’re wondering where to start when it comes to planning for the new year, it’s pretty simple:  You’re a CEO. You’re a founder. So, you start with... the numbers.

Whether you made $0 or $150k (or more) in 2019,  planning your goals without the numbers — meaning things like your annual revenue goal — will get you nowhere fast. I’ve been able to double my revenue almost every year since I started paying attention to the numbers in my business.

You also need to know what’s working in your business — and what isn’t working.  You need to find what I call “the bleeders.” These are the holes in your business that stop you from growing.

This episode takes you through the steps to not only plan your financial goals for 2020 but helps you figure out exactly what you need to work on for the first quarter.  (That's right, only for the first quarter. I’ll tell you why you shouldn’t plan too far ahead in the podcast.)

By the end of this 2020 planning workshop, you’re going to have:

• An annual revenue goal. 
• An annual revenue goal broken down by program/service offering (if you have more than one product.) 
• The number of clients you need to acquire to hit that goal. 
• Rankings for each of the 5+1 components that make up your business. 
• A brainstorm of what you *could* do to improve each component. 
• A Q1 action plan based on the 5+1 component rankings. 
• A fluid list of the launches, sales promos and offers you want to have over the year with dates for each. 

And if all that is making you feel a little sweaty, I want you to switch around your mindset.  I want to hear you say, “I am SO excited to learn this!  I’m not going to flip out. I’m going to listen and learn.”  

Let’s make a deal:  you do this planning for 2020 now and then what I want to see happen is that you end 2020 by sending me a DM saying, “Whoa!  I did it!  I hit my sales goal!”  Deal?  I’d LOVE to celebrate with you.

So, click here to download the planning worksheet, hit the play button down below and let’s take on 2020!

What We Talk About In This Episode:

• Why you need to evaluate your current situation based on what we call the 5+1 components of your business.  (Tip: If you realize you’re ranking low on any of these components or you’re not happy with your rankings, set up a 10K Success System call.)
• How you need to schedule a meeting with yourself to get this done — and the best place to have this meeting.
• Why you shouldn’t be planning out your entire year and why it’s better to do some things on the fly. 
• How you need to take into consideration where you are in your business-building journey. (Hint: it doesn’t matter *where* you are, just as long you *know* where you are.)
• Why you need to consider what season of your life you’re in, so you can set yourself up for success when planning. 
• How to be realistic about how much bandwidth you have — what we call “brain-focused time” — and why you need to build that into your plan.
• Why you need to take yourself seriously as a CEO if you want to get your business rockin’ and rollin’.
• How to set your annual revenue goal based off of last year’s revenue — and don’t worry if that’s $0.  
• Why you don’t have a plan if you don’t have an annual revenue goal.
• How to break down your annual goals if you have more than one offer or product.
• How the 5+1 components framework shows you where your business is weak so you can work to make it stronger (and more profitable).
• We take a deep dive into each of the 5+1 components.
• How to rank each of the 5+1 components on a scale of 1 to 5 (1 being weak) so you can not only plan what you need to do but prioritize as well.
• What to do for each of the 5+1 components based on the rankings you gave them.
• How to plan out what you need to do for Q1.

Things We Mention In This Episode:

• Lori Kennedy’s 2020 Planning Worksheet
• 10K Success System:  Book a Call

Here’s How To Subscribe & Leave A Review (pretty-please):

Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast on iTunes.

And it would mean the world to me if you’d leave a rating and review. I’d love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here.

Let’s Keep The Conversation Going…

Do you set an annual revenue goal each year and plan your business around that? How do you figure out which aspects of your business you need work on, in order to grow (do you know where the bleeders are)? I would love to hear all about it and I’m sure others would too. Comment below and share your story or visit me on Instagram which is currently my favourite way to connect. 

You can also join my free online community to connect with more than 16,000 other health practitioners just like you to ask questions, share wins and struggles and get lots of support from me and my team! I hope to see you there.

If you’re a health practitioner, coach or fit pro wondering what it’s like to get personalized guidance on your signature program and your online business, then you are going to love this episode.

What you’re going to hear in this episode is five separate Wellness Business Academy clients getting coached by either myself or Michelle Waithe (who is our expert when it comes to creating program methodology).

These clips are from actual group coaching calls, which we do live twice a month in the Wellness Business Academy’s exclusive, members-only Facebook group.

During these calls, we review your Wellness Business Academy (WBA) content — like ideal client profile, your niche, program and sales page overviews, and more —  and give you personalized strategies so you can keep moving forward to ultimately create your own signature program as the foundation for your online wellness business.

One thing I want you to do while listening to today’s episode: while you’re hearing other people get coached, see if it sparks any ideas and AHA moments — and see whether it gets you all fired up to take action for your own business.

And if it does get you fired up, I want you to then imagine what it would be like if you were part of the WBA and could ask your *own* questions about your *own* business directly to either myself or Michelle in our monthly coaching calls…

Personalized mentorship and coaching is powerful stuff, my friend.

The Wellness Business Academy opens for enrollment on November 19th, 2019.  So, listen in to how we coach your peers and colleagues — and then click here to get more details about the Wellness Business Academy, including a pretty sweet fast-action bonus if I do say so myself. 

What We Talk About In This Episode:

• We take a deep dive into the scarcity mindset (thinking you’re limiting your audience — and sales —  by targeting certain people) and why targeting a specific audience can actually increase sales.
• How you need to limit your audience so you become the go-to expert everybody is talking about, and make a name for yourself.
• Why you need to get firm about your philosophy and create a signature program that reflects your methodology.
• Strategies you can use to figure out who you want to help (your ideal client) and what problem you want to solve for them (your niche).
• What you need to figure out before you can brainstorm ideas for your signature program.
• How your signature program needs to have specific actionable tasks instead of just teaching things to your ideal client — plus plenty of examples to help you brainstorm.
• Why you need to relate these actionable tasks in a full circle back to the problem your client is having so you can create a signature program that solves your client’s specific problem.
• Why you need to remember that you are not your ideal client — and why you need to make sure your program isn’t too advanced for them.
• How you need to create actionable tasks your ideal client can actually do and to put them in a logical order to help them succeed.
• How to generate more leads while you’re beta testing (or at any time), and different ways to get in front of your audience so you can bring them into your world.

Things We Mention In This Episode:

• Wellness Business Academy

Here’s How To Subscribe & Leave A Review (pretty-please):

Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast on iTunes.

And it would mean the world to me if you’d leave a rating and review. I’d love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here.

Let’s Keep The Conversation Going…

Have you ever had personalized business coaching for your online wellness business?  Do you sometimes feel like you don’t know where to start when it comes to creating the business you know you deserve? I would love to hear all about it and I’m sure others would too. Comment below and share your story or visit me on Instagram which is currently my favourite way to connect. 

You can also join my free online community to connect with more than 16,000 other health practitioners just like you to ask questions, share wins and struggles and get lots of support from me and my team! I hope to see you there.

Tell me if this sounds familiar:  You’ve been trying to make sales and enroll people into your signature program, and all you hear is...

“I’d love to but it’s too expensive.”

“Can I think about it?” 

Or what about this one that sounds like a real deal-killer:

“I need to talk to my spouse.”

Believe me, I can relate.  I’ve been there.

The first time I got the old “Wow, I didn’t think it would be THIS expensive to work with you,” I had no idea how to respond.

Now I have a deep understanding of what objections are -- and how to handle them before they even occur. That’s right: BEFORE they happen.

In this episode of The Business of Becoming, we take a deep dive into objections: what they are and where they really come from (it’s not the price) -- plus I give you examples of the three most common objections and how to handle them.  (You can use these as a framework for different objections over and over again.) 

Before we get started, I want to mention that I have a brand new guide for you.  It walks you through how to create and set up your signature program. Grab it here:  The Signature Program Starter Guide 

All right, get ready to take lots of notes and do plenty of brainstorming.  I’m going to show you how to overcome the most common objections when it comes to making sales and enrolling clients in your program. 

What We Talk About In This Episode:

• Why it’s important for you to understand what’s going through your prospective client’s mind before they see you: their thoughts, fears, and mindset.
• The real root of objections -- and what objections are and what they’re not. (Hint: Objections are not a reflection of you or your program.)
• How to overcome objections even before they occur.
• Why knowing your ideal client’s symptoms is not enough.  You need to know their “lived experiences.” (I go into detail about what this means in the show.)
• Why you should be creating content that addresses these objections on an on-going basis (especially if you’re always enrolling prospects into your program).
• How to bring the objections to light and address them head-on through your content.  
• The top three most common objections when it comes to sales and how to handle them.
• How you can use my examples as a framework that you can apply to your specific client objections.
• The simple answer as to why the actual dollar amount of your program has nothing to do with the “it’s too expensive” objection.
• How to use your prospective client’s outcome-based feelings and experiences to show them how your program can help them -- and a few specific questions to ask them if they still have a price objection.
• Different strategies to use for the “I have to talk to my spouse” objection, including creating what I call “spousal content” that helps your prospective client communicate with their spouse.
• How to help people work through the “How do I know this will work for me” objection, including using visual cues and having a framework of your program.

Things We Mention In This Episode:

• The Signature Program Starter Guide 
• The Anatomy of a High Converting Sales Call - Part 1
• The Anatomy of a High Converting Sales Call - Part 2
• Spousal Objection Script (see down below)

How To Talk To Your Spouse/Partner: 

I’d like to talk to you about how I’ve been feeling. You know I’ve been struggling with X. You know that I’ve been working on trying to get rid of X and I haven’t been able to do it yet. I now know why. I had a call with (your name) who works with (ideal client description) because it’s important to me to get rid of/fix/feel better/get (outcome). I’m done feeling XYZ. 

She explained to me that in order to (get desired outcome) that I need to (root cause). I feel extremely confident in her knowledge. Everything she was saying made so much sense. I am going to enroll in her program, it costs XXXX and I would really appreciate your support. It’s important to me that I (get rid of the problem) so that I can (desired outcome).

Here’s How To Subscribe & Leave A Review (pretty-please):

Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast on iTunes.

And it would mean the world to me if you’d leave a rating and review. I’d love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here.

Let’s Keep The Conversation Going…

What’s the most common objection you hear from your prospective clients? How do you deal with that objection? I would love to hear all about it and I’m sure others would too. Comment below and share your story or visit me on Instagram which is currently my favourite way to connect. 

You can also join my free online community to connect with more than 10 000 other health practitioners just like you to ask questions, share wins and struggles and get lots of support from me and my team! I hope to see you there.