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Nowadays, prospects won’t invest in services unless it’s supported with visible proof. For many decision-makers, to see is to believe. In order to draw the attention of today's decision-makers, you need to make your offering relevant. And one of the most effective ways you can do at the beginning of sales calls or meetings with prospects is to quantify the value of your offering, or demonstrating the ROI (Return on Investment).
Check out the blogpost here: https://www.ergonomicshelp.com/blog/using-ROI