Now, how would you like to earn £2k per new client acquisition?

If you are not earning enough then you are probably not charging enough, you are definitely leaving money on the table!

In fact, without an irresistible offer it’s simply not possible to charge what you are worth…

These are the EXACT same strategies that allowed us to charge £2k 😃

If you would like to learn a little more on how you can create your very own irresistible offer, I’ve created a FREE 5-part ‘mini course’ where I break down the main things needed to achieve the above.

We'll be covering:

✅ Lesson 1: The 1 BIG secret to going from charging £100 to £1,000s so you can finally charge what you are worth.

✅ Lesson 2: The 5 biggest common mistakes when building an offer and how you can AVOID them

✅ Lesson 3: How to price your offer and hit £10k/month in sales and transform lives at the same time.

✅ Lesson 4: How to give your offer a great irresistible sounding name so you are not just seen as 'another coach'

✅ Lesson 5: 9 key steps to validating your offer so you can launch your offer knowing your dream client will buy.

You’re going to love it!

To join this please click here: www.afrondiritu.co.uk/challenge01

🎙Podcast

Apple Podcast: https://podcasts.apple.com/gb/podcast/the-afro-ndiritu-podcast/id1492163504

Spotify: https://open.spotify.com/show/34L1ZwrIehSlbXoNQargto?si=GXGCbKBOQmyM9ghJ_XAZvg

Google Podcast: https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy9lZjczMThjL3BvZGNhc3QvcnNz

Facebook: https://www.facebook.com/AfroNdiritu1

LinkedIn: https://www.linkedin.com/in/afro

🌎 www.afrondiritu.com

“Take control of your life before your life takes control of you” - Afro Ndiritu

One of hardest things to do as an online coach especially since the pandemic is to stand out from the crowd of other coaches.  

In March 2020, the world pivoted to online which meant the competition got REAL!  

My wife and I had to make a decision on how she could stand out from the crowd of Personal Trainers especially since Joe Wicks was doing FREE workouts online.  

We repositioned the business from Personal Training to Nutrition (she had just qualified) and to helping Busy Professional Women only.  

This help us not only to stand out but to flourish too. 

These are the key steps we took:  

✅ Be specific, NOT generic. Know who you are serving, call them out in your posts, videos, social media profiles, ads etc! It’s way easier to speak to 1 person vs 1,000s 

✅ Be clear, what result can you deliver, this will help with marketing your message 

✅ Share your why! This will help you stand out for sure as there is a reason why you became a coach, this is SO unique for everyone so share your origin story.  

✅ Branding, keep it clean, clear and consistent! This will help people to recognise you  

✅ Be yourself, sounds cheesy but it works. If you have a hearty laugh (like me) then show it off, if you are a bit cheesy go with it. This is what makes you, you!

Now, how would you like to earn £2k per new client acquisition?

If you are not earning enough then you are probably not charging enough, you are definitely leaving money on the table!

In fact, without an irresistible offer it’s simply not possible to charge what you are worth…

These are the EXACT same strategies that allowed us to charge £2k 😃

If you would like to learn a little more on how you can create your very own irresistible offer, I’ve created a FREE 5-part ‘mini course’ where I break down the main things needed to achieve the above.

We'll be covering:

✅ Lesson 1: The 1 BIG secret to going from charging £100 to £1,000s so you can finally charge what you are worth.

✅ Lesson 2: The 5 biggest common mistakes when building an offer and how you can AVOID them

✅ Lesson 3: How to price your offer and hit £10k/month in sales and transform lives at the same time.

✅ Lesson 4: How to give your offer a great irresistible sounding name so you are not just seen as 'another coach'

✅ Lesson 5: 9 key steps to validating your offer so you can launch your offer knowing your dream client will buy.

You’re going to love it!

To join this please click here: www.afrondiritu.co.uk/challenge01

🎙Podcast

Apple Podcast: https://podcasts.apple.com/gb/podcast/the-afro-ndiritu-podcast/id1492163504

Spotify: https://open.spotify.com/show/34L1ZwrIehSlbXoNQargto?si=GXGCbKBOQmyM9ghJ_XAZvg

Google Podcast: https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy9lZjczMThjL3BvZGNhc3QvcnNz

Facebook: https://www.facebook.com/AfroNdiritu1

LinkedIn: https://www.linkedin.com/in/afro

🌎 www.afrondiritu.com

“Take control of your life before your life takes control of you” - Afro Ndiritu

There will be a lot of online coaches raring to go for 2021…  

”This is my year”, “this year I am going to smash it”, “bring on 2021”.  

Now we are back to some kind of normality (minus the pandemic) and “back to work” it’s time that the rubber meets the road.  

Many of you have probably set financial goals for this year which is brilliant.  

This inevitably means selling more than you did last year.  

Now here comes the sticky part, asking for the sale.  

Here is the criteria if you are looking to charge more in your business and therefore become more confident and comfortable to ask for that sale:  ✅ Big problem - Do you solve a BIG problem? 

✅ Market - Is there already market for what you are selling? 

✅ Message - Does your message resonate with your dream client? 

✅ Unique - Is your offer unique? Do you stand out from the crowd?

 ✅ Validation - Does your unique offer get people results?  

If you can answer yes to all these then you can start to charge what you are worth.  

Remember 1 key thing, don’t attach your self worth to net worth!   

They are 2 separate entities. 

Now, how would you like to earn £2k per new client acquisition?

If you are not earning enough then you are probably not charging enough, you are definitely leaving money on the table!

In fact, without an irresistible offer it’s simply not possible to charge what you are worth…

These are the EXACT same strategies that allowed us to charge £2k 😃

If you would like to learn a little more on how you can create your very own irresistible offer, I’ve created a FREE 5-part ‘mini course’ where I break down the main things needed to achieve the above.

We'll be covering:

✅ Lesson 1: The 1 BIG secret to going from charging £100 to £1,000s so you can finally charge what you are worth.

✅ Lesson 2: The 5 biggest common mistakes when building an offer and how you can AVOID them

✅ Lesson 3: How to price your offer and hit £10k/month in sales and transform lives at the same time.

✅ Lesson 4: How to give your offer a great irresistible sounding name so you are not just seen as 'another coach'

✅ Lesson 5: 9 key steps to validating your offer so you can launch your offer knowing your dream client will buy.

You’re going to love it!

To join this please click here: https://www.facebook.com/groups/highticketentrepreneursandcoaches/

🎙Podcast

Apple Podcast: https://podcasts.apple.com/gb/podcast/the-afro-ndiritu-podcast/id1492163504

Spotify: https://open.spotify.com/show/34L1ZwrIehSlbXoNQargto?si=GXGCbKBOQmyM9ghJ_XAZvg

Google Podcast: https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy9lZjczMThjL3BvZGNhc3QvcnNz

Facebook: https://www.facebook.com/AfroNdiritu1

LinkedIn: https://www.linkedin.com/in/afro

🌎 www.afrondiritu.com

“Take control of your life before your life takes control of you” - Afro Ndiritu

It’s now the last day of 2020.  

What a crazy year it has been, no one could have predicted what was going to happen.  

Before I get into this, I am a HUGE fan of setting goals BUT NOT New Year’s resolutions.  

Why?  

75% of people fail after setting New Year’s resolutions according to Forbes.com fail after just 30 days, that says it all for me and only 8% actually achieve these goals  

But why?  

1. People don’t set goals at a deeper level  

2. The goals are not ‘realistic’, they set BIG audacious goals but will NO daily actionable steps  

3. No one is around to hold you accountable 

4. They wait for a certain date: 1st Jan and hope that it will work 

5. Set too many goals  

Now how to set goals…  

Do the opposite of the above   

✅ Set goals that really matter! 

✅ Set BIG audacious goals BUT plan and make actionable daily steps that are achievable #compoundeffect 

✅ Get an accountability buddy 

✅ Set them NOW, don’t wait!  

✅ Set no more than 3 goals for the whole year, 1 personal, 1 professional, 1 financial goal   

Are you ready for 2021?

I have been in the ad game since Dec 2016, if only I knew where ads were going back then 😜  

I started out in the fitness space with a physical studio and made all the classic mistakes in the beginning.   

Luckily for us when the pandemic hit in early 2020 we had just launched an online arm to our business which saved us from losing it all and now we are on track to reap those rewards.  

I mentioned in a previous post that this was not my first go at an online business.   

In late 2017, I launched an offer that bombed and almost crippled our business this was due to me making these EXACT 7 mistakes using Facebook Ads.  

1️⃣ No clear strategy: Without a clear strategy it soon becomes a tragedy (insert 🧀 here 😜). On a serious note, is your offer dialled in? Do you know the whole customer journey from start to finish? Do you know the key touch points along that journey to lead them to the sale?  

2️⃣ Customer Discovery: There was none, so I didn’t truly understand my dream client, so it soon turned into a nightmare. You need to enter the conversation that is already going on in their head and speak to that. Meet them where they are at  

3️⃣ Ad targeting: I did understand how to target properly therefore my ad was being shown to everyone and no one in specific   

4️⃣ Ad retargeting: As they say, the fortune is in the follow up, you MUST have a follow up process in place (automated if possible). People need 7 touch points with you or your company/brand before they buy  

5️⃣ Ad creative: I didn’t understand the basics of copywriting or the importance of hooks (headlines or images), I HIGHLY recommend reading books, attending workshops etc in order to understand the basics of good copy  

6️⃣ Ad spend: I didn’t validate my offer so I just chucked money at it instead thinking it would work. There is nothing wrong with spending a little money before creating a product to see if there is a marketing for it BUT don’t just throw money at a bad offer and hope it works  

7️⃣ Get an expert: IF you have never run an ad or haven’t seen a ROI then I HIGHLY recommend investing in someone who has been there and delivered results. Farah (my wife) and I have spend at least over £40k in self development over the years and having the right coach/expert in your corner is pure gold!

Brand awareness is key when it comes to building a brand or a business.  

There is a NEW platform in town that is causing quite a stir, Clubhouse.  

It’s a new audio only platform where you can jump in and out of conversations going on by entering different rooms in realtime.  

As far as I can tell it’s a bit like hosting a party via invite only.  

People can enter the conversation going on in that moment by raising their hand.  

Great concept for a world that is using voice more and more each day.  

Here are a few pros and cons of early adoption on social media platforms: 

✅ It’s new therefore the organic reach will be through the roof 

✅ Easier leads than current platforms 

✅ Easier brand growth  

✅ Set up events (whilst there are no real LIVE events at the moment) 

✅ You get a chance to learn a new skill 

✅ Great if you already are a podcaster, speaker or coach  

❌ Time invested might not pay off 

❌ Too new so it might not last 

❌ Invite only

As a coach this is one of my biggest frustrations, watching other coaches charge per hour.  

I charged per hour once in 5 years and I NEVER will again!  

It’s a race to the bottom!  

What coaches need to do is charge per result!  

Coaching is NOT a transactional model, it’s a transformational model!  

Therefore coaches need to charge for transformation!  

This is where a higher ticket offer ($2k+) works really well.  

Why?  

✅ You can delivery a better service and therefore a better result as you have the resources to do so 

✅ The commitment of the client massively increases  

✅ You have margin to market your offer 

✅ It’s scalable if done correctly 

 ✅ It takes the same amount of effort to sell low ticket as it does to high ticket  

✅ You have the resources to help more people if you choose who can’t afford your products & services

Now, how would you like to earn £2k per new client acquisition?

If you are not earning enough then you are probably not charging enough, you are definitely leaving money on the table!

In fact, without an irresistible offer it’s simply not possible to charge what you are worth…

These are the EXACT same strategies that allowed us to charge £2k 😃

If you would like to learn a little more on how you can create your very own irresistible offer, I’ve created a FREE 5-part ‘mini course’ where I break down the main things needed to achieve the above.

We'll be covering:

✅ Lesson 1: The 1 BIG secret to going from charging £100 to £1,000s so you can finally charge what you are worth.

✅ Lesson 2: The 5 biggest common mistakes when building an offer and how you can AVOID them

✅ Lesson 3: How to price your offer and hit £10k/month in sales and transform lives at the same time.

✅ Lesson 4: How to give your offer a great irresistible sounding name so you are not just seen as 'another coach'

✅ Lesson 5: 9 key steps to validating your offer so you can launch your offer knowing your dream client will buy.

You’re going to love it!

To join this please click here: https://www.facebook.com/groups/highticketentrepreneursandcoaches/

🎙Podcast

Apple Podcast: https://podcasts.apple.com/gb/podcast/the-afro-ndiritu-podcast/id1492163504

Spotify: https://open.spotify.com/show/34L1ZwrIehSlbXoNQargto?si=GXGCbKBOQmyM9ghJ_XAZvg

Google Podcast: https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy9lZjczMThjL3BvZGNhc3QvcnNz

Facebook: https://www.facebook.com/AfroNdiritu1

LinkedIn: https://www.linkedin.com/in/afro

🌎 www.afrondiritu.com

“Take control of your life before your life takes control of you” - Afro Ndiritu

The other day I wrote a post on How To Plan Your Week For Client Acquisition Success, today I want to take that a step further.  

A plan of action is a given when it comes to building business success BUT without this next step, it is POINTLESS!   

This step is self-discipline.  

This step is VITAL but SO difficult if you don’t have non-negotiables in place.  

In order to set yourself up for success you need to do the following:  

1️⃣ Sticking to the plan - sounds obvious but it’s hard to do day in day out and this is where SELF-DISCIPLINE is needed 

2️⃣ Set up your war room - aka your environment, do you have water nearby, a comfortable chair, a clear desk, a whiteboard, pens etc!  

3️⃣ Getting rid of any distractions - phones mainly, you can access 99% of what you need from your laptop or with a pen and paper, put the phone in another room altogether if needed 

4️⃣ Let others know - since most of us are working from home, let other family members know what your plans are and include them so each of you know when it’s work time and when it’s play time, this includes letting the kids know too 

5️⃣ Stick to the time allotted - If you said you are going to read for 30 mins or write for 1 hour or take an hour break then do so, DON’T let the work overrun! 

Now, how would you like to earn £2k per new client acquisition?

If you are not earning enough then you are probably not charging enough, you are definitely leaving money on the table!

In fact, without an irresistible offer it’s simply not possible to charge what you are worth…

These are the EXACT same strategies that allowed us to charge £2k 😃

If you would like to learn a little more on how you can create your very own irresistible offer, I’ve created a FREE 5-part ‘mini course’ where I break down the main things needed to achieve the above.

We'll be covering:

✅ Lesson 1: The 1 BIG secret to going from charging £100 to £1,000s so you can finally charge what you are worth.

✅ Lesson 2: The 5 biggest common mistakes when building an offer and how you can AVOID them

✅ Lesson 3: How to price your offer and hit £10k/month in sales and transform lives at the same time.

✅ Lesson 4: How to give your offer a great irresistible sounding name so you are not just seen as 'another coach'

✅ Lesson 5: 9 key steps to validating your offer so you can launch your offer knowing your dream client will buy.

You’re going to love it!

To join this please click here: https://www.facebook.com/groups/highticketentrepreneursandcoaches/

🎙Podcast

Apple Podcast: https://podcasts.apple.com/gb/podcast/the-afro-ndiritu-podcast/id1492163504

Spotify: https://open.spotify.com/show/34L1ZwrIehSlbXoNQargto?si=GXGCbKBOQmyM9ghJ_XAZvg

Google Podcast: https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy9lZjczMThjL3BvZGNhc3QvcnNz

Facebook: https://www.facebook.com/AfroNdiritu1

LinkedIn: https://www.linkedin.com/in/afro

🌎 www.afrondiritu.com

“Take control of your life before your life takes control of you” - Afro Ndiritu

As an online coach, there are many pitfalls that cause an online course to fail, I have been there.  

In December 2017 I launched an online fitness program that flopped.  

I spend hours creating it including Xmas eve and Xmas day and pretty much didn’t spend any time with my family.  

I was obsessed with getting it out before New Years ready for the influx of people who overate over Xmas!  

Hundreds of hours later and thousands of £££ spend, I didn’t sell a thing.  

That feeling of failure was overwhelming! 

My pride has been dented, my business was now struggling.  

This meant I had to get 2 part-time jobs, 1 as a cleaner and 1 as a pizza delivery guy.  

It was during that time where I learnt the fundamentals of online course creation and now this is what I teach at a higher level.  

Here are the 5 fundamentals when it comes to the course creation part…  

1️⃣ Customer research - Use Google, email list, comment sections on social media, answer the public, Ubersuggest to help guide you on what results your dream client is after! It’s time to understand your dream client better than they know themselves  

2️⃣ Build a compelling irresistible offer - Only offer what people WANT - make sure it’s scalable and repeatable but offers SO much value they can’t say NO!  

3️⃣ SELL it before creating it - Have a launch date BUT only create it once a few (5 or more ideally) have bought it! Otherwise, you’ll waste a bunch of time I like did!  

4️⃣ Teach it LIVE - This shows great expertise, allows them to ask questions as you go and therefore you can make realtime adjustments! You only have to be 1 day ahead of those you teach BUT be honest about the process  

5️⃣ Proof of concept - Now you have several case studies, testimonials and evidence it works! Now it’s time to tweak and improved and resell at a higher price

🎙Podcast

Apple Podcast: https://podcasts.apple.com/gb/podcast/the-afro-ndiritu-podcast/id1492163504

Spotify: https://open.spotify.com/show/34L1ZwrIehSlbXoNQargto?si=GXGCbKBOQmyM9ghJ_XAZvg

Google Podcast: https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy9lZjczMThjL3BvZGNhc3QvcnNz

Facebook: https://www.facebook.com/AfroNdiritu1

LinkedIn: https://www.linkedin.com/in/afro

🌎 www.afrondiritu.com

“Take control of your life before your life takes control of you” - Afro Ndiritu

There are 3 main distinctive sections that take a person from prospect to paying client, these are:  

1. Brand awareness, they need to know you exist  

2. Relationship building, they need to know you understand their pains and goals 

3. Client acquisition, they need to know you can solve their unique problem(s)  

At each stage there are different platforms that work better than others, these are the platforms are…  

Brand awareness = Podcasting, LinkedIn, TikTok  

Relationship building = Facebook Groups, DMs or discovery calls 

Client Acquisition = Facebook Groups + Paid ads