In this episode of The Business of Pet Care, host Dara Forleo sits down with Janet Marlow, pioneering composer, animal behavior researcher, and founder of Pet Acoustics, to explore how sound can become one of the most powerful tools for improving animal wellbeing. From her early experiences calming her own pets through music to building a science-backed global company, Janet shares how species-specific sound is transforming veterinary care, grooming environments, shelters, and homes.
The conversation dives into how animals hear differently than humans, why sound impacts behavior before emotion, and how carefully designed music can reduce stress, anxiety, and fear in pets.