I’ve missed podcasting! My original podcast Just Start Now hit nearly 100 episodes and shared hours of practical tips and advice on starting and growing a wellness business. Now for my next podcasting adventure.
I love writing for Substack but I know I’m missing many people in my audience who prefer to listen to their content, and so The Business of Self-Trust podcast version is here.
If you’re a high-achieving solopreneur who’s doing well on the outside—but inside, you’re quietly questioning every move, second-guessing the bold ideas you want to bring to life, and wondering why it still feels so hard to trust yourself fully… this space is for you.
👋🏼 I’m Vicky Shilling—a Self-Belief Business Coach here to remind you: you don’t need more strategy, you need more self-trust.
You already know what to do. The real work is backing yourself to do it.
After more than half a decade mentoring business owners, I started noticing a pattern:Smart, capable women were coming to me for practical advice—offers, messaging, pricing—and I had the tools. But the block wasn’t knowledge.It was internal.
It was that whisper of: Who am I to do this? What if I get it wrong? Can I really trust myself to lead here?
That’s where the real transformation lives.Not in perfect plans, but in the ability to take action—even when it feels stretchy, uncertain, or new.
In 2023 I certified as a Self-Belief Coach with the Self-Belief Coaching Academy, and everything clicked.This wasn’t about fixing people. It was about helping them reconnect with what was already within them—courage, clarity, conviction.
The Business of Self-Trust is your space to explore the next evolution of your work.The version of you who doesn’t wait for the fear to go away—who moves anyway.
Here, we explore:🔥 Business owner identity—how to lead, decide, and act with integrity🔥 How to handle resistance and fear without it stalling your progress🔥 How to move through the deeper mindset shifts behind bold decisions🔥 And how to show up in your marketing, sales, and visibility from a place of quiet confidence—not constant proving.
You’ll find free articles and podcast episodes to support you on your journey—and if you’re craving a deeper dive, paid subscribers get access to:
🧠 The Self-Belief Business Experiment—my honest behind-the-scenes of rebuilding my own self-trust🎧 Weekly bonus episodes and articles💬 Conversations in the comments📚 The full archive of The Business of Self-Belief
If you’re ready to stop outsourcing your confidence and start building the business that feels like yours, I’m so glad you’re here.
Let’s get into it.
You can find out more about working with me here.
Join Trust Club
Trust Club is where established solopreneurs do the specific self-trust work that finally makes their business match what they’re actually capable of ⬇️
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com
