The Business of You with Rachel Gogos

Welcome to The Business of You Podcast, where you'll discover how to turn your big idea into big business. Learn how to grow your personal brand into the business of your dreams. Each week, you'll hear from the founder of successful companies and find out how they walked their epic journey to achieve a flourishing business. Then, listen to learn how you can use their roadmap to create a thriving company and pave your own road to success!

Meet Ali Oliyide

Ali is the PMO mission lead at Google’s search with over a decade of operations and management consulting experience. Ali has an interesting background both personally and academically as she has lived around the world. Solidifying her expertise in both educational and professional settings and produces her podcast Eat.Plank.Live which features business executives who explore the intersection of fitness and professional success.

From Mechanical Engineer to Management Consulting

Starting out with a job from Eaton, Aji decided to go this route because she was interested in having a job with a business focus. Her job took her to move around the country and she lived in various states, mostly focused on the aerospace industry. After several years of working in plants as a mechanical engineer, Aji decided to take a couple of years off and attend business school at Duke in North Carolina.

While working in management consulting for several years in the financial industry, Google reached out to Aji and asked her to work for the technology giant.

As a child, her parents taught her to do well and keep her head down and that she would be recognized. In today’s world, Aji realizes that only doing well isn’t going to get you recognized. In addition to being great at what you do, you also need the ability to speak about yourself, what you do, and your personal brand.

Discover how her experience at Duke expanded her understanding of the world, why speaking about yourself is part of your job and personal brand, and why consulting is all about the perception of you and your personal brand.

Podcast Resources

Connect with Aji on LinkedIn

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Visit the Business of You on the web

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Show Highlights

[03:10] Aji tells her about her interesting background growing up in Georgia. [08:34] Why her experience at Duke business school was life-changing for Aji. [14:53] How growing up as a first-generation American has shaped her identity. [21:54] Why being great isn’t good enough - you have to speak up for yourself. [24:30] Her personal brand attributes and how she brings those into her career.

Quotes

“My experience at Duke significantly shaped who I am and how I see myself in this world.”

“Having your head down just isn’t good enough anymore. You have to be able to speak about yourself for people to recognize you.”

“It’s always good to have some level of discomfort and high expectations for yourself.”

Welcome to The Business of You Podcast, where you'll discover how to turn your big idea into big business. Learn how to grow your personal brand into the business of your dreams. Each week, you'll hear from the founder of successful companies and find out how they walked their epic journey to achieve a flourishing business. Then, listen to learn how you can use their roadmap to create a thriving company and pave your own road to success!

Meet Robert White

Robert is a speaker, author, leadership trainer, and executive mentor who teaches the art and science of mastering executive challenges. Robert joins me today to discuss integrating a heart-centered, results-oriented, and transformational leadership approach to business. In addition, he shares how he fosters entrepreneurial success and helps entrepreneurs build a solid and resilient mindset. 

Robert actively supports the Sarvodaya community development organization in Sri Lanka, The Kempe Center for Child Abuse and Neglect, and The Adoption Exchange. He also serves on the Board of Directors of Plant-It 2020 and the Desmond Tutu Peace Foundation. 

Expanding BioDynamics

Robert was hired at BioDynamics to expand his company on the business side to seven different foreign operations. Moving to Japan on an invitation to work for 90 days and get paid for the entire year, Robert worked for Arc International.

His Experience Working in China

While building his company, Robert found that over 3000 companies in China copycatted his coaching program. In addition, Robert saw that many entrepreneurs often skip paying attention to their purpose, vision, values, and strategic intent. Robert eventually was banned from doing business in China and is still banned from the country.

Discover what Robert did when he lost his business during his semi-retirement, how he created a heart-centered company, and why we need to pay attention to our feelings to be successful in business.

Podcast Resources

Visit Robert White Coaching on the web

Connect with The Business of You

Visit the Business of You on the web

Like The brandiD on Facebook

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Show Highlights

[06:53] How Robert became banned from doing business in China. [08:55] The importance of a company’s purpose, vision and values.  [11:00] His decision to semi-retire and reflecting on that decision. [20:32] The purpose of celebrating failure and examples of corporate America. [31:44] Feeling that you’re “not enough” drive decisions that do not maximize their potential results.

Quotes

“I’ve worked with what I’ve learned from the successes and failures of my own company.”

“many entrepreneurs often skip paying attention to their purpose, vision, values and strategic intent.”

“Learning through experience is more impactful, lasting and fun.”

Welcome to The Business of You Podcast, where you'll discover how to turn your big idea into big business. Learn how to grow your personal brand into the business of your dreams. Each week, you'll hear from the founder of successful companies and find out how they walked their epic journey to achieve a flourishing business. Then, listen to learn how you can use their roadmap to create a thriving company and pave your own road to success! Meet Hilary Johnson

This week's guest is Hilary Johnson, founder of Hatch Tribe. Born from her own experience navigating the complexities of owning a business, Hatch Tribe helps women entrepreneurs grow powerful, purposeful, and profitable businesses while creating a community that thrives on the idea of being better together.

The Mission of Hatch Tribe

Hilary created Hatch Tribe to help women entrepreneurs be wildly successful in business and build a thriving six-figure company. She understands that many women will figure out what they need to do and then bootstrap the costs. 

When women entrepreneurs become overwhelmed is when they seek out Hilary's guidance. Hilary works with women business owners to move into their CEO role to find out what parts of their business can get space. 

Discover what three pieces of a business Hilary looks at for clients, the most significant shift that many people must move through to level up their business, and why you need to delegate work if you want to grow your business without burnout.

Podcast Resources

Visit Hatch Tribe on the web

Connect with Hilary on LinkedIn

Connect with The Business of You

Visit the Business of You on the web

Like The brandiD on Facebook

Follow The brandiD on LinkedIn

Join us on Instagram

Learn more about Branding on The brandiD Blog

Show Highlights

[01:40] Hilary’s background and how she achieved her current business. [04:24] How Hilary helps her clients with her three-part program. [13:52] Give people permission to mess up when they are working for you. [21:20] Why you don’t need high lofty goals with your business. [26:22] Showing off your personality with your company without oversharing.

Quotes

“When there’s no margin in our lives, our businesses feel very tight.”

“There’s a lot of pressure as a business owner to ‘keep up with the Joneses.’ ”

“What is on-brand for you to share, and what is extraneous material that you don’t need to share.”

Welcome to The Business of You Podcast, where you’ll discover how to turn your big idea into big business. Learn how to grow your personal brand into the business of your dreams. Each week, you’ll hear from the founder of successful companies and find out how they walked their epic journey to achieve a flourishing business. Then, listen to learn how you can use their roadmap to create a thriving company and pave your own road to success!

Meet Lisa Deangelis

This week’s guest is Lisa Deangelis, the director for the Center of Collaborative Leadership at the University of Massachusetts. She brings 30 years of corporate leadership experience to the center’s work and prepares leaders to excel in the 21st century. Lisa encourages individuals to step into their uniqueness, claim their power and actualize their vision. 

Helping Executives Get Out of Their Own Way

Lisa has no easy job - her work entails helping executives and other business leaders work to their potential and breakthrough their glass ceiling by getting out of their own way to achieve success on their terms. 

With more than 25 years of corporate leadership experience, Lisa has helped many different types and sizes of businesses in her role. When she first stepped in, she made minor tweaks to the organization. When the pandemic hit in 2020, Lisa had to take a new look at the organization and reframed the entire business to better serve leaders.

Leadership Attributes 

No matter which vertical you’re in, you will have challenges. Lisa realizes this and coaches her clients on not only how to survive a crisis but how to thrive in hard times. In addition, she teaches that how you deal with a crisis is consistent with who you are as an organization.

Discover how Lisa coaches leaders to move through crises, why she teaches her students that showing up authentically is essential, and how to behave differently in different circumstances but be the same person.

Podcast Resources

Visit Dragon Fly Coaching on the web

Connect with Lisa Deangelis on LinkedIn

Connect with The Business of You

Visit the Business of You on the web

Like The brandiD on Facebook

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Learn more about Branding on The brandiD Blog

Show Highlights

[02:34] Lisa’s journey and how she became a leader at her organization. [08:51] How Lisa followed in the footsteps of the founder when she stepped down. [13:56] What she tells leaders about showing up in public and being interviewed. [15:49] The importance of treating others as human beings and recognizing that when building relationships. [22:01] How Lisa has helped leaders become more effective in their roles.

Quotes

“How you deal with a crisis is consistent with who you are as an organization.”

“I have to decide how to get people that I’m working with to step a bit more courageously into the spotlight.”

“Nowadays, folks are faced with the immediacy of information from social media.”

Welcome to The Business of You Podcast, where you’ll discover how to turn your big idea into big business. Learn how to grow your personal brand into the business of your dreams. Each week, you’ll hear from the founder of successful companies and find out how they walked their epic journey to achieve a flourishing business. Then, listen to learn how you can use their roadmap to create a thriving company and pave your own road to success! Meet Kate Erickson

This week's guest is Kate Erickson, the engine at Entrepreneurs On Fire, an award-winning podcast where John Lee Dumas interviews inspiring Entrepreneurs who are indeed ON FIRE. She is also the co-author of The Podcast Journal: Idea to Launch in 50 Days. Her goal: to help entrepreneurs achieve financial and lifestyle freedom.

Building a Business with Your Significant Other

While Kate has loved working with her fiance John for the past decade, she realizes that working with your romantic partner isn't for everyone. She cites that she and John each have ownership in different parts of the company and that neither one is the other's boss, which was an essential aspect for them to work together.

Kate notes that each one of them has strengths that complement each other. Kate is the marketing expert and guru, and John is the personality behind the brand. Their differing strengths work well together, giving their business the fire it needs to grow quickly. 

Discover how Kate and John have combined their personal and business life together, how her marketing and advertising background play a significant role in the company's success, and what she did when their business went off-line with the business they wanted to create.

Podcast Resources

Visit EO Fire  on the web

Connect with Kate Erickson on LinkedIn

Connect with The Business of You

Visit the Business of You on the web Like The brandiD on Facebook

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Learn more about Branding on The brandiD Blog

Show Highlights

[02:28] How Kate started EOF with John Lee Dumas. [07:13] Where Kate inserts her personal brand into Entrepreneurs on Fire. [11:15] What she sees for the future of podcasting. [14:24] Why authenticity is important to Kate and her business. [15:50] How Kate evaluates speaking and podcast opportunities.

Quotes

“Working together, having the same vision and mission has been incredible for our relationship.”

“It’s amazing how opposite our strengths are and how we fill each other’s gaps.”

“We want to be in-tune and intentional with how we run our business and how we want to live our lives.”

Welcome to The Business of You Podcast, where you’ll discover how to turn your big idea into big business. Learn how to grow your personal brand into the business of your dreams. Each week, you’ll hear from the founder of successful companies and find out how they walked their epic journey to achieve a flourishing business. Then, listen to learn how you can use their roadmap to create a thriving company and pave your own road to success!

Meet Marty Park

This week’s guest is Marty Park, a serial entrepreneur who has started 14 businesses in seven different industries. With over 26 years of experience learning business, he teaches others how to succeed in their own endeavors. 

How Marty Became a Business Coach

At the age of 21, Marty and a friend left their senior year of college to pursue his first journey in entrepreneurship - to start a software company. After six months, he didn’t have a product but was $250,000 in debt. From here, he jumped from vertical to vertical, starting and restarting new business ventures - some on his own and a few with business partners. 

When he reached the point of having four businesses, each one in a different vertical and a second baby on the way, his wife asked him which company he wanted to move forward within his life, and he chose to coach.

Getting Business Marketing Dialed In

Marty offers his clients to apply the “Nike approach” to marketing. When he works with a client, he puts sales and marketing at the forefront of his company. 

While running his tech company and networking at events, Marty realized that personal branding plays a vital role in how others associate themselves with you and your company. So he focused on his messaging and how he wanted to show up when working with others and reflected on his company.

Discover how Marty dispersed his personal messages in his work-related communications, how he shares his work and private messages with clients, and how sharing with his customers has grown his business brand.

Podcast Resources

Visit Evolve Business Group on the web

Connect with Marty Park on LinkedIn

Connect with The Business of You

Visit the Business of You on the web

Like The brandiD on Facebook

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Learn more about Branding on The brandiD Blog

Show Highlights

[03:40] The start of his serial entrepreneurship journey into coaching. [11:53] How Marty incorporates personal branding into his business. [18:05] Why his personal brand has boosted his company brand.  [19:16] The five values of Marty’s personal brand. [23:38] How Marty came up with his five values of his personal brand.

Quotes

“I learned at a young age that I needed to start doing business instead of playing business.”

“Figuring out how to run a better business than our competitors to be a leader in the industry is such a fun game.”

“I recognized that personal brand was something I needed to be conscious of and promoting as much as my company.”

Welcome to The Business of You Podcast, where you’ll discover how to turn your big idea into big business. Learn how to grow your personal brand into the business of your dreams. Each week, you’ll hear from the founder of successful companies and find out how they walked their epic journey to achieve a flourishing business. Then, listen to learn how you can use their roadmap to create a thriving company and pave your own road to success! Meet Wendy Covy

Wendy was named one of Wall Street Journal's 10 Most Innovative Entrepreneurs in America. The CEO of TREW Marketing, a technical marketing agency, and the author of Content Marketing Engineered. Wendy is a contributor to Forbes Magazine and personally holds a fishing record in Texas.

TREW Marketing Focus

Her company Trew focuses on inbound marketing for highly technical companies. Wanting to be a trusted resource and wanting clients to consider her company part of the team, Wendy decided to meld together trust and crew to create Trew Marketing.

How Wendy Uses Her Personal Brand in Her Company

Starting her career at a technical company, Wendy she worked in multiple marketing and communication roles. Then, moving over to product marketing, at one point, she was responsible for a product launch for a services line. 

With two children and an hour and a half commute one way to work, Wendy and her friend, who had complimentary marketing skills, decided to start a new company together. Knowing that the company's partners they worked for didn't understand marketing, they found a niche market in tech that wasn't being filled. Knowing the trade shows and publications, they narrowed their business to tech, and their business took off to new heights.

Discover why she chose the lane of technology content marketing, why one of her core values is laid back excellence, and why the company's voice doesn't need to be a founder.

Podcast Resources

Visit Trew Marketing on the web

Connect with Wendy Covy on LinkedIn

Connect with The Business of You

Visit the Business of You on the web

Like The brandiD on Facebook

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Join us on Instagram

Learn more about Branding on The brandiD Blog

Show Highlights

[03:31] How Wendy uses her personal brand in her company. [06:46] Why niching down your business is important for marketing. [09:26] What her team says about her personal attributes and strengths. [14:10] How her Texas state fishing trophy starts conversations with clients.  [17:55] Having multiple people play the role of spokesperson for a company.

Quotes

“It’s wise to bring others into leader roles and be ready to change.”

“It’s all about setting up the spokesperson based on their credibility and their experience.”

“The tighter you niche your business the more traction you can get in marketing and sales.”

Welcome to The Business of You Podcast, where you’ll discover how to turn your big idea into big business. Learn how to grow your personal brand into the business of your dreams. Each week, you’ll hear from the founder of successful companies and find out how they walked their epic journey to achieve a flourishing business. Then, listen to learn how you can use their roadmap to create a thriving company and pave your own road to success!

Meet the Guest 

This week’s guest is Kevin Mako, whose life goal is to build optimistic, world-changing businesses, constantly learn, support his family, be surrounded by virtuous friends and colleagues, and give back to education. His design firm aims to take sophisticated, senior-grade physical product design and apply this to hardware startups. Whether they are inventions that are electronics or non-electronics, as long as they are consumer marketable, they are a contender for Mako Design Firm.

Mako Design Firm

Kevin started Mako Design Firm 28 years ago when he found that getting a product from design to production was almost impossible on your own as an entrepreneur. So with his idea of making the design process through production from big brands and applying them to startups, Kevin started talking to people in the industry. 

While not getting a positive response because the big businesses didn’t want to deal with startups, Kevin didn’t stop pushing forward with his idea. After going through college, he was offered many jobs. However, Kevin wanted to build his dream, helping startups design to production.

Discover how he has grown his company organically without debt or financing using client value, why customer service is the one item you can do cheaply and exceptionally well, and what he considers his most distinct personal brand attribute.

Podcast Resources

Visit Kevin Mako on the web

Connect with Kevin Mako on LinkedIn

Connect with The Business of You

Visit the Business of You on the web

Like The brandiD on Facebook

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Learn more about Branding on The brandiD Blog

Show Highlights

[01:40] Kevin’s journey to building Mako Design + Invent.

[06:40] His first two early inventions that started his entrepreneurial journey.

[10:05] Kevin reviews each one of his organic business’s growth phases.

[19:41] How his personal brand has helped his business grow.

[27:38] The deciding factor for Kevin to take on a client. 

Quotes

“A painpoint someone has in their life is the best source of ideation.”

“Innovation comes from people, not from big corporate.”

“I focused on one core offering - design to production for hardware startups.”

Welcome to The Business of You Podcast, where you’ll discover how to turn your big idea into big business. Learn how to grow your personal brand into the business of your dreams. Each week, you’ll hear from the founder of successful companies and find out how they walked their epic journey to achieve a flourishing business. Then, listen to learn how you can use their roadmap to create a thriving company and pave your own road to success!

Meet the Guest 

This week’s guest is Ann Sieg, an acclaimed author, and entrepreneur. Nearly losing everything, this life experience opened up a new world of opportunity for Ann. She took a failing business, refocused on doubling-down on her side-hustle, and took her business from $2,000 a month to $90,000 per month in three months. 

Starting Out with Direct Sales

Ann first started as a new mom with direct sales businesses, her first being Mary Kay. She wanted to earn some extra money. Ann then started exploring other direct sales businesses and later worked together with her husband in several companies together. 

Homeschooling her three sons, she taught them about entrepreneurship and business sales. After failing with direct sales, her son suggested that she go online and find her target audience. 

Finding a mentor, Ann started moving forward by partnering with her son, and they ended up doing $20 million in sales together over the next ten years. From here, Ann and her son, along with her team, started their first eCommerce business.

Discover how Ann built her original sale funnel with a free eBook, how she converts her initial clients into $5K clients and conversion rates, and how she injects her personal brand into her school and teaching.

Podcast Resources

Visit Ann Sieg on the web

Connect with Ann Sieg on LinkedIn

Connect with The Business of You

Visit the Business of You on the web

Like The brandiD on Facebook

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Learn more about Branding on The brandiD Blog

Show Highlights

[02:03] How Ann created the eCommerce Business School. 

[04:45] Finding her target audience online in 2007.

[10:42] Why the business Ann and her son created was so successful.

[19:52] The science behind the success of her funnel with an application level.

[21:54] How her baby boomer female niche develops instant trust with her tribe.

Quotes

“The partnership with my son was amazing because we turned our business into a family economy .”

“Every time you do something in business you have to evaluate what works and what you’ll do differently next time .”

“We had the right message to the right people.”

Welcome to The Business of You Podcast, where you’ll discover how to turn your big idea into big business. Learn how to grow your personal brand into the business of your dreams. Each week, you’ll hear from the founder of successful companies and find out how they walked their epic journey to achieve a flourishing business. Listen to find out how you can use their roadmap to create a thriving company and pave your own road to success!

Meet the Guest 

This week’s guest is Frank Agin, who works to empower entrepreneurs, sales representatives, and sales professionals around the country to become more successful through networking. He is a sought-after speaker and consultant for his professional networking and business development expertise. 

Starting His First Position at a Law Firm

Frank was handed clients as they came through the law office door with his first job at a big law firm. He had no idea how these clients were acquired. In addition, he also didn’t know that the small business world was driven by relationships. So, when he decided to go out on his own, he floundered for a month and then asked a female colleague what he should do, and she recommended a business networking group.

Digging Into the Science of Networking

When Frank first discovered networking and how it works to build relationships, he started to dig into the science of networking. Frank quickly realized that he was able to craft his brand through building new relationships. 

He often gets asked about how someone introverted can become a good networker. Frank says that he is an introvert, and when you’re an introvert, you can still be a good networker. “There are many introverts who are successful,” says Frank. You don’t have to go to networking events when you're an introvert. One-on-ones work just as well for building relationships.

Discover how Frank has used his own personal brand to grow Amspirit, why doing for others can improve your personal and professional life, and how Frank monetizes his organization.

Podcast Resources

Visit Frank Agin on the web

Connect with Frank Agin on LinkedIn

Connect with The Business of You

Visit the Business of You on the web

Like The brandiD on Facebook

Follow The brandiD on LinkedIn

Join us on Instagram

Learn more about Branding on The brandiD Blog

Show Highlights

[01:54] Frank’s journey to becoming a networking consultant for business professionals.

[04:07] Rebranding his first company to Amspirit Business Connections.

[06:33] How Frank has used his own personal brand to grow Amspirit.

[09:47] The science behind giving to others and how it improves your life.

[12:54] Monetizing his organization to be profitable and help business owners.

Quotes

“I realized in order to serve my clients I had to become a student of networking.”

“Networking is not about being gregarious, networking is about building relationships with other people.”

“You need to care about others to be successful.”