In this kickoff episode, Arianna Jackson sets the tone for The Business. You’ll learn what to expect from the show, the four rotating segments (Teaching, Solopreneur Diary, Business Praise, Offer Fix), and how you can get your own business featured in a future spotlight. This is where clarity meets reality — and where you’ll get the tools, stories, and strategies to finally run a business that works for you.

Whether you’re just starting a new business or looking to scale, identifying the right customer segments is one of the most crucial steps for long-term success. Your customer segments are the specific groups of people who are most likely to benefit from your product or service. But how do you find these groups, and what can you do to make sure you're speaking directly to their needs?

In this post, we’ll dive into how you can pinpoint your ideal customer segments and leverage this knowledge for business growth.

Whether you’re just starting a new business or looking to scale, identifying the right customer segments is one of the most crucial steps for long-term success. Your customer segments are the specific groups of people who are most likely to benefit from your product or service. But how do you find these groups, and what can you do to make sure you're speaking directly to their needs?

In this post, we’ll dive into how you can pinpoint your ideal customer segments and leverage this knowledge for business growth.