In this week’s episode, Lindsay and Betsy walk through the importance of authenticity when it comes to building out offers for a service-based business. Creating sustainable offers for your business model and the life you want is key to keeping imposter syndrome at bay and ensuring your work feels authentic and confident of who you are. 

We talk through ideas for building out offers that might work for people who are social media marketing lovers (i.e., packages, projects, VIP days) and a few ideas of offers you can build that require little to ZERO social media marketing on your part. The beauty of being your own boss and a service provider is that you can truly build your offers however they feel authentic to you and your life, no matter what season you’re in. 

Follow The Business Playdate online & come say hi!

• The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
• Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
• Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
• Learn more about Lindsay's marketing program here: https://lindsaywhite.co/
• Learn more about Betsy's marketing services here: https://betsymoorehead.com/

Welcome to our first episode of 2024! This week, Lindsay and Betsy dive deep into the dynamic world of social media for business. Discover the pros and cons of leveraging social platforms to boost your business.

We share our unique perspectives on this hot topic in this candid discussion. Spoiler alert: we have a few very unexpected viewpoints.  Whether you're all-in on Reels or taking a different path, we believe the best way to market your business is through authentic marketing tailored to you and your business goals.

Stay through the end for a bonus behind-the-scenes chat that's an absolute MUST-listen! Tune in now and revolutionize your social media game (or maybe don’t?)! 

Follow The Business Playdate online & come say hi!

• The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
• Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
• Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
• Learn more about Lindsay's marketing program here: https://lindsaywhite.co/
• Learn more about Betsy's marketing services here: https://betsymoorehead.com/

We're holding ourselves accountable by putting out an episode that is a real-time look into our planning session of 2024 goals for the podcast. It's raw and real, y'all! 

This episode highlights how we developed our list of broader goals, from increased reviews and downloads to generating revenue from the podcast. Listen in as we dive into workshopping these S.M.A.R.T. goals (any good marketer loves an acronym), and let's see where the New Year takes us!

Thank you so much for being here with us and for listening every week!

Follow The Business Playdate online & come say hi!

• The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
• Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
• Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
• Learn more about Lindsay's marketing program here: https://lindsaywhite.co/
• Learn more about Betsy's marketing services here: https://betsymoorehead.com/

We are back with another amazing guest expert and are so excited to bring you this conversation with Jennifer Bartlett of WOVN Wellness!

Jennifer is a licensed therapist, yoga teacher, and owner of WOVN Wellness - a holistic psychotherapy practice in Birmingham, AL that aims to create spaces for individual and communal healing for women. In her individual therapy work, Jen specializes in working with women seeking relief from anxiety, healing from trauma, seeking more fulfillment and purpose, or navigating life transitions. Jen also has specialized training in perinatal mental health and is passionate about supporting women on their journey to and through motherhood.

Prior to opening her own practice, Jen spent many years working as a therapist in a residential facility in NYC and group therapy practice in Houston, Texas, treating adults with a wide variety of mental health concerns.

You can learn more about Jen’s services and upcoming offerings from WOVN Wellness at wovnwellness.com, and be sure to give her a follow on Instagram @wovnwellness.

Thank you to Jen for joining us on The Business Playdate!

Below are few links to some of the fun things we talked about in the episode:

• The Twelve Dates of Christmas: https://a.co/d/f0PNoEN
• The Whole-Brain Child: https://a.co/d/7TRxZFE

Follow The Business Playdate online & come say hi!

• The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
• Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
• Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
• Learn more about Lindsay's marketing program here: https://lindsaywhite.co/
• Learn more about Betsy's marketing services here: https://betsymoorehead.com/

In this week's episode, Lindsay and Betsy take a deep dive into the key differences between Marketing Strategy and Marketing Implementation. Yep, these are two different pieces of the puzzle for businesses to see growth, success, and positive customer/client experiences. 

Listen in as we define marketing strategies and implementation, their respective roles in creating value for your clients, and ways to navigate common challenges with clients as a marketing service provider with strategy and implementation offers.

Also, Lindsay shares her agency’s offer ecosystem, which breaks down the life cycle of a client from brand positioning to strategy and implementation development to ongoing management and creative services. 

This episode is great for any marketing service provider looking to laser focus their offers in 2024 and create value-packed services for clients of any size. 

Follow The Business Playdate online & come say hi!

• The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
• Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
• Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
• Learn more about Lindsay's marketing program here: https://lindsaywhite.co/
• Learn more about Betsy's marketing services here: https://betsymoorehead.com/

Our very first Business Playdate is here! We're thrilled to bring you this conversation with Jackie Easterday, CPA. 

This episode is great for anyone who is looking to build confidence in learning more about their business finances, from organized bookkeeping to S-Corp tax benefits. 

Jackie has nearly two decades of tax and accounting experience and has been helping small business owners take control of their finances for over ten years!  While she and her team specialize in bookkeeping and taxes for small businesses, her true passion lies in empowering business owners with financial confidence to grow and scale the business of their dreams! 

• The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
• Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
• Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
• Learn more about Lindsay's marketing program here: https://lindsaywhite.co/
• Learn more about Betsy's marketing services here: https://betsymoorehead.com/

We're back with another packed episode of The Business Playdate, and this week, Lindsay and Betsy discuss a topic we can all relate to - the chaos and overwhelm that is the holiday season as a busy business owner, wife, mom, and mental load keeper. 

Listen in as they share some strategies that work for them in preparing for time off during the holidays from their clients, holding space for what you want for your little family during the Christmas season, and some of their favorite seasonal traditions. 

They also talk about the stress of trying to make sure everything is taken care of (i.e., present buying) while establishing traditions with their kids and learning not to feel guilty for everything not being "Instagram perfect" all the time - because no one has that figured out!

This is a great episode for anyone looking to relate to real-life scenarios of two busy business owners who are just trying to make the holidays special for their kids in their own little imperfect ways. 

Follow us online & come say hi!

• The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
• Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
• Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
• Learn more about Lindsay's marketing agency here: https://thewhitelabelcreative.com/
• Learn more about Betsy's marketing services here: https://betsymoorehead.com/

We're back with the final installment of our 3-part Productivity Hacks Series, and this week's topic is one of our favorites: building support systems and mental space. Lindsay and Betsy discuss three great hacks and tips for implementing ways to better support your mental load as a work-from-home mom and provide real-life examples of how these hacks have made their journeys much more productive. 

Listen in for more details about these great hacks:

1. Implementing a Family Calendar & Sharing Responsibilities
2. Accepting (and Asking for) Help: Overcoming Solo Syndrome
3. Creating Mental Space: Prioritizing Yourself 

We hope you've enjoyed this series around ways to be more productive in your daily routines as a busy work-from-home mom and business owner.

Follow us online & come say hi! 

• The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
• Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
• Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
• Learn more about Lindsay's marketing agency here: https://thewhitelabelcreative.com/
• Learn more about Betsy's marketing services here: https://betsymoorehead.com/

In Part 2 of our Productivity Hacks series, Lindsay and Betsy walk through four tips for establishing successful workflows and staying focused. This episode contains tangible tips for you to implement into your business and daily life instantly.

Listen in for more on these productivity hacks and tips:

1. Categorizing Workdays: Maximizing Productivity
2. Email Efficiency: Managing Different Email Addresses
3. Setting Timers: Enhancing Task Completion
4. Streamlining Tasks: Body Doubling and Brain Dumping

Next week, join us for Part 3 (Building Support Systems and Mental Space)!

Follow us online & come say hi! 

• The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
• Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
• Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
• Learn more about Lindsay's marketing agency here: https://thewhitelabelcreative.com/
• Learn more about Betsy's marketing services here: https://betsymoorehead.com/

Welcome to our three-part series all about Productivity Hacks! In Part 1 of this trilogy, Lindsay and Betsy break down their 4 top productivity tips for mastering priorities and time management in business and their respective motherhood journies. 

Listen in for more real-life, relatable examples of these great hacks:

1. Daily and Weekly Calendar Checks
2. It's Either a Hell Yes or a Hell No
3. The Power of 5 Minutes
4. Understanding and Benefitting from Your Energy Rhythm

Come back for Part 2 (Optimizing Workflow and Focus) and Part 3 (Building Support Systems and Mental Space) later this month.

Follow us online & come say hi! 

• The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
• Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
• Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
• Learn more about Lindsay's marketing agency here: https://thewhitelabelcreative.com/
• Learn more about Betsy's marketing services here: https://betsymoorehead.com/