In this week's episode, Lindsay and Betsy discuss their honest feelings and frustrations regarding the inevitable consumerism overload of the holiday season online. The overwhelming amount of promotions, sales, and influencer brand pushes - it can all be just a little too much. On the flip side, as two marketers, they talk about the benefits of a strong Q4 strategy from a business perspective and how service providers can help their clients capitalize on the "most wonderful time of the year" to help catapult their company into the New Year.

Follow us online & come say hi! 

• The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
• Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
• Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
• Learn more about Lindsay's marketing agency here: https://thewhitelabelcreative.com/
• Learn more about Betsy's marketing services here: https://betsymoorehead.com/

Welcome to PART TWO of Episode 10! As we prepare to bring some pretty amazing business owners and guests onto the podcast, we wanted to use our 10th episode as a chance to share our individual stories with you in depth. 

In part 2, Betsy Moorehead shares more about her nearly 15-year career in marketing and decade-long experience working behind the scenes at one of the world's largest entertainment events. Listen as Betsy walks us through how she conquered feeling like her job was her identity for the longest time and how her freelance journey has grown into a sustainable and fruitful opportunity for her family. 

Don't miss some fantastic advice from Betsy, including ways to prioritize your mental health as a busy mom and business owner and how YOUR enough doesn't have to be defined by anyone else's version of success. 

This episode is great for moms looking for relatable ways to feel fulfilled in their business journies after leaving a long-term "relationship" with their former employer/job.

Follow us online & come say hi! 

• The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
• Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
• Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
• Learn more about Lindsay's marketing agency here: https://thewhitelabelcreative.com/
• Learn more about Betsy's marketing services here: https://betsymoorehead.com/

Welcome to PART ONE of Episode 10! As we prepare to bring some pretty amazing business owners and guests onto the podcast, we wanted to use our 10th episode as an opportunity to share our individual stories with you in-depth. 

In part one, listen to Lindsay White share more about how she went from climbing the corporate ladder to building her own successful marketing agency in just a few short years. All while balancing becoming a new mother early on in her entrepreneurial journey and how she is planning for some serious growth in the future.

Don't miss some amazing advice from Lindsay on how to view your business as you go through the ebbs and flows, including giving yourself the grace you deserve in each season of life.

This episode is great for corporate women looking to leave the 9-5 grind (let's be honest, though, it's never just 9-5) and build their own marketing business. 

P.S. For anyone interested, THIS is the bag Lindsay is referring to in our "What is one non-business related thing you are loving right now?" segment: https://demellierlondon.com/products/the-small-vancouver-taupe-smooth 

Follow us online & come say hi! 

• The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
• Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
• Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
• Learn more about Lindsay's marketing agency here: https://thewhitelabelcreative.com/
• Learn more about Betsy's marketing services here: https://betsymoorehead.com/

This week, Lindsay and Betsy dive into the fundamental differences between vanity metrics and KPIs (key performance indicators) and which is best to use measuring results to drive marketing decisions. Vanity metrics, such as follower count, post likes, open rate, etc., may provide a momentary burst of dopamine but are not always the best metric to gauge your strategy. Instead, understanding your KPIs and what metrics will help you reach your business goals matters most. This episode is a great listen for marketing consultants looking to educate clients on proper analytics reporting.

Follow us online & come say hi! 

• The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
• Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
• Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
• Learn more about Lindsay's marketing agency here: https://thewhitelabelcreative.com/
• Learn more about Betsy's marketing services here: https://betsymoorehead.com/

This week's conversation is a legit business playdate between Lindsay and Betsy. From talking through bringing clients into a project management system for the first time to the best place to buy gold glitter sneakers in New Orleans, we've got it all covered. 

Follow us online & come say hi! 

• The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
• Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
• Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
• Learn more about Lindsay's marketing agency here: https://thewhitelabelcreative.com/
• Learn more about Betsy's marketing services here: https://betsymoorehead.com/

In this episode, Lindsay and Betsy dive into some of the top ways they use time management and systems to help structure their businesses in these busy seasons. Listen in as they walk through the realities of being a busy business owner while juggling small children and mom life.

We’ll discuss five ways you can start building out a better structure for your business, including:

• Time Blocking
• Categorizing Your Days
• Building out a WorkFlow
• Staying True to Your Boundaries
• And being realistic about what you are capable of doing!

Follow us online & come say hi! 

• The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
• Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
• Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
• Learn more about Lindsay's marketing agency here: https://thewhitelabelcreative.com/
• Learn more about Betsy's marketing services here: https://betsymoorehead.com/

One of the (if not THE) most important aspects of your business as a freelancer or service provider is deciding what kind of offers you develop. In this episode, Lindsay and Betsy dive into two types: retainers vs. projects. We discuss the pros and cons of both types of offers and how you can create a value-based offer that fits into your season of life — not everyone wants to make TikTok videos to have a successful business.

Follow us online & come say hi! 

• The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
• Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
• Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
• Learn more about Lindsay's marketing agency here: https://thewhitelabelcreative.com/
• Learn more about Betsy's marketing services here: https://betsymoorehead.com/

This episode is a real-life look at a conversation between Lindsay and Betsy as they talk through the hardships of bringing yourself out of a negative headspace regarding business. We discuss the stigma behind feeling like we were "just" a freelancer at the start of our business journies and how the 3 E's can fundamentally shift your mindset and help further your business and career. 

Follow us online & come say hi! 

• The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
• Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
• Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
• Learn more about Lindsay's marketing agency here: https://thewhitelabelcreative.com/
• Learn more about Betsy's marketing services here: https://betsymoorehead.com/

In this episode, we are tackling nearly every entrepreneur’s challenge: scope creep. We'll define it, share our experiences, and discuss how scope creep impacts income and deliverable quality. Through this episode, you will learn about 5 solutions to overcome scope creep and how to avoid it altogether. Join us for insights and actionable tips you can implement today to master scope creep! 

Follow us online & come say hi! 

• The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
• Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
• Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/

Learn more about Lindsay's marketing agency here: https://thewhitelabelcreative.com/

Learn more about Betsy's marketing services here: https://betsymoorehead.com/

As two seasoned marketing consultants, we are no strangers to the question, “What does a marketer do?”  In this episode, we provide valuable insights into the complex marketing world. We tackle fundamental questions: What exactly is marketing, and what roles do marketing freelancers and agencies play? Together, we unravel the misconceptions and confusion surrounding marketing as a service.

We emphasize the critical importance of having a well-crafted marketing strategy that aligns with business goals, shattering the common misconception that marketing is merely about posting on social media. Join us as we dive deep into the essence of marketing, exploring its multifaceted nature and the strategies needed for successful outcomes.

 Follow us online & come say hi! 

• The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
• Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
• Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/

Learn more about Lindsay's marketing agency here: https://thewhitelabelcreative.com/

Learn more about Betsy's marketing services here: https://betsymoorehead.com/