Former Iowa Hawkeye teammate Brion Hurley joins me on the show to talk about creating Hawkeye Recap. The website highlights historical content of Iowa football and basketball.

Stacyann Russell joins me on this live recording of the Business Storytelling Podcast to discuss how ideation can work better. Join us.

Read more about being creative in this article: https://authenticstorytelling.net/creativity/

Learn more about Stacyann here: https://lnkd.in/efPVqxvJ

How to measure content performance is certainly an ongoing discussion. Yes, we want it to help us drive leads and we want it to help us drive conversions.

But at the end of the day if nobody looks at our content it can’t reach any goals - no matter what they are. We want content to perform and we need it to perform. Because if it doesn’t why are we even creating it? So how should we measure that performance?

I’ve tried a number of different ways to try to measure performance. By day, by week and even by month. Just follow the standard calendar time frames. Every way has its positives and negatives. The way that I have seen work the best is the 30-day rolling model.

I discuss this in this episode. Read this related article: https://www.christophtrappe.com/measure-content-performance/

When should we use acronyms in our content? Seems like a simple question that isn't asked often.

I see it all the time, unfortunately: Articles full of alphabet soup. Every chance the writer gets, they'll use acronyms. Nonstop. All the time. Now, I don't want to overstate things here. There's a place to use acronyms when they are globally understood and sometimes we don't even know they are acronyms.

For example, laser is an acronym that stands for light amplification by stimulated emission of radiation, according to the AP Stylebook.

But let's dive into things here one step at a time:

Read more about the topic here: http://christoptrappe.com/acronyms

We certainly have enough data. Why not use it to tell better stories?  

Amanda Milligan returns to the show to discuss her new role at Stacker, a company that transforms data into stories.

Connect with Stacker here: https://stacker.com/about-us

Amanda here: https://www.linkedin.com/in/amandamilligan/

Jesson Bradshaw, CEO of Energy Ogre, joins me on this episode to discuss the topic. 

We discuss: 

Join us and check out Jesson's company here: energyogre.com  

This episode is produced by Trappe Digital LLC and supported by Energy Ogre.

Jason Davis and Mitch Gregory of NerdBrandAgency.com  join Christoph on this live recording of the Business Storytelling Show to discuss the topic. Join us. Let's build some strong and useful brands! Skip the intro - 00:37

Victoria Lee, of 100 Pound Social joins me on this episode to discuss the topic. Join us. 

Connect with her company here: https://lnkd.in/ewyQxNZk

Author Drew Neisser joins me to discuss his new book - “Renegade Marketing.”  

We discuss:

Join us and grab his book here:  https://amzn.to/3mivlhH

Author Tamsen Webster joins me on the show to discuss the topic and her latest book “ Find Your Red Thread: Make Your Big Ideas Irresistible.”

Join us and grab a copy of her book here: https://amzn.to/3l0poGQ