The Business Storytelling Podcast

By Trappe Digital LLC

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast ... more

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FAQs about The Business Storytelling Podcast:

How many episodes does The Business Storytelling Podcast have?

The podcast currently has 801 episodes available.

The Business Storytelling Podcast episodes:

October 26, 2021 423: Author chat: 33 Ways Not to Screw Up Your Business Emails
Anne Janzer returns to the show to discuss her latest book on the topic.
Join us and grab a copy here: https://amzn.to/3hxzOLB

...more
28min
October 24, 2021 422: The role of humans in artificial intelligence
Geertrui Mieke De Ketelaere joins me to discuss the topic. Join us and check out her book here: https://amzn.to/2UaxWQK
Read more about AI and the customer experience on my blog here: https://authenticstorytelling.net/how-to-make-your-customer-experience-more-human-using-ai/
...more
28min
October 21, 2021 421: What kind of stories work in sales anyways?
Dan Jourdan joins me to discuss the topic on today’s show.
Check out Dan’s book “Sales Proverbs” here: https://lnkd.in/eTujkmK7
...more
28min
October 19, 2021 420: How important is AP Style in your content strategy?
Carmen Hill joins me to discuss the importance of AP Style in your content. Join us.
Connect with Carmen here: https://chillcontent.com/
Grab the latest AP Stylebook here: https://amzn.to/3t60zLR
...more
28min
October 17, 2021419: Is the iPhone 13 worth getting for content creators?
I've been using my new iPhone 13 since it first came out and have some things to share. Let's discuss the following topics of interest to content creators:
The camera

Battery life

Voice strategies

And more...
Join me and check out the iPhone 13 here on Amazon: https://amzn.to/3ATDv5v (Affiliate link).
...more
10min
October 15, 2021 418: Expert panel: How to make your B2B marketing truly customer-centric
In this era of highly-competitive markets, the customer has quite rightly moved to the forefront of marketers' thoughts. For B2B marketers, where the sales cycle is long, with more than one decision-maker and multiple potential touchpoints, there are additional layers of complexity. So, what's the best way for marketers to overcome barriers and then create a customer-centric experience?
I'm joined by experts from Yahoo, Rock Content, Web Insights and Icertis.
Join us and check out webinsights.com for a free demo to learn how you can identify your website visitors.
This episode is presented by Web Insights and produced by Trappe Digital.
...more
55min
October 14, 2021 417: Author chat: “Binge Marketing” with Carlijn Postma
How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience? And how do you ensure that everyone tells the same story on all those channels?
Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood.
Join us and check out her book here: https://amzn.to/3DwA0o2
...more
28min
October 12, 2021416: Modern B2B demand gen - a chat with Jon Miller
Jon is the CMO at Demandbase and joins me on this livestream to discuss the topic. Join us.
We cover:
The role of tech in account-based marketing

What does a successful ABM campaign look like?

How to plan the content for ABM campaigns?

How to measure the success of your campaigns

Top tip for winning with ABM?
...more
28min
October 10, 2021 415: How to trust your intuition
Sunil Godse returns to the livestream and podcast to discuss the topic with me.
Join us.
Find his books here: https://lnkd.in/dJhEgeH
...more
28min
October 08, 2021 414: Driving profit with a clear brand story
One thing is clear to me: Clear brand stories are better than those wishy-washy, buzzword-filled ones. But how do we create clearer stories and how do those help with the bottom line?
Aleya Harris of Flourish Marketing joins me on this live recording of the Business Storytelling Show to discuss the topic.
Connect with Aleya here: https://www.flourishmarketing.co/
Related content for you:
How To Make Your Marketing More Effective By Using A Storytelling Formula
When machines write engaging stories
https://authenticstorytelling.net/how-to-craft-an-authentic-brand-story-that-connects-with-your-audience/
...more
28min

FAQs about The Business Storytelling Podcast:

How many episodes does The Business Storytelling Podcast have?

The podcast currently has 801 episodes available.