I joined Joshua Laurie on Business Story of the Week podcast to discuss my journey from journalism to content marketing. We explored how storytelling can impact a business's bottom line and the evolution of content strategy. I shared insights on developing a "content performance culture" and offered practical advice for marketers at various experience levels. During our conversation, I drew parallels between sports and content creation, introducing the concept of the "next play mentality." We also discussed the importance of having the right people in the right roles within a content team. Whether you're an experienced marketer or new to the field, this episode provides useful tips and ideas to help improve your content strategy and drive results. Tune in to gain some new perspectives on content marketing and learn how to move your content from simply happening to truly performing.

Ugh. That's not the right kind of commitment companies are looking for, but how can change management bring it all back to actual forward progress?

Sarah Gorsh and Courtney Smock, partners at Slingshot25, are experts at change management and join me on Episode 675 of "The Business Storytelling Show" to discuss just that topic. Join us.

Connect with Slingshot here: http://slingshot25.com

I first met Stacey Lauren when she invited me into her community. "Hey, we are talking about livestreaming podcasts. Want to stop by and chat about it?" Sure thing. Building a business community ... some call it community-led growth (Kathleen Booth). Others have called community building the last great marketing strategy (Mark Schaefer).

So it's worth considering how to build a community around your business.Stacey joins me on Episode 674 of "The Business Storytelling Show" to discuss just that. We dive (not delve 😉, since AI didn't write this) into the topic, including:

Content can drive business results when done well, correctly and efficiently.

One way to do this is by setting up content ops. To discuss what is content ops and related topics, Top LinkedIn Content Marketing Voice Andi Robinson returns to "The Business Storytelling Show."

On Episode 673, we discuss:

Download Andi's white paper on the topic here: https://hijinxmarketing.com/content-operations-white-paper/

Performance marketer Marin Ištvanić joins me on Episode 672 of "The Business Storytelling Show" to discuss that topic.

We cover:

Learn more about him: https://inspiredigitalgroup.com

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This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by Oscar Hamilton, your podcast partner.

John Horn, CEO at StubGroup, joins me on Episode 671 of "The Business Storytelling Show" to discuss what steps need to be taken to set up a high-return ad campaign.Join us for this live conversation.

Run your ad campaign with StubGroup now: https://stubgroup.com

This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by OscarHamilton.com

There's a time when you should get an attorney, and then there's a time when you definitely, no debate necessary, need a lawyer right this second.

So, when should you think about finding your legal representation? Thomas Frank, partner at The Frank Law Firm P.C., joins me on Episode 670 of "The Business Storytelling Show" to discuss just that.

If you are looking for a lawyer in Long Island, or New York City, connect with Thomas: https://frankfirmpc.com

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This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by the Frank Law Firm.

Working virtually works. I do it all the time, and without that option, I clearly wouldn't get to work with all the awesome people I work with on the daily. Elizabeth Eiss calls it the Era of Virtual Assistance and getting help from anywhere is easier than ever. That leads me to wonder: How to use a virtual assistant?

Ah, the dream - making money with your website. And it's possible. In Episode 668 of "The Business Storytelling Show," I'm joined by Matt Raad, who, together with his wife Liz, is a successful website investor who teaches people how to buy, renovate, and sell websites to replace their income and build wealth. In other words, he is an expert at answering: how to make money with my website?

We discuss:

1️⃣ The role of content in website success, renovation, revenue growth

2️⃣ What websites are worth renovating?

3️⃣ How does a website renovation work?

4️⃣ What's the role of SEO? And how about now with AI-powered search engines.

Connect with Matt here: https://ebusinessinstitute.com.au/

Aslak de Silva, CEO of Selfly Store, joins me on Episode 667 of "The Business Storytelling Show" to share how AI is even evolving the vending machine space.

Join us.

This episode is supported by OscarHamilton.com, your podcast support team.