We all make decisions nonstop, but what are they based on other than our vague recollection of previous decisions? How can we level up decision-making in marketing?

On Episode 685 of "The Business Storytelling Podcast," I'm joined by Erik Larson, of Cloverpop, author of the HBR decision-making checklist, to discuss that topic.

Learn more about Cloverpop: http://cloverpop.com

When buyer trust is lacking, companies can lose money. Who wants to buy from a less than trustworthy company? It's a spectrum, I suppose.

TrustRadius discussed the topic in its Buyer Research Report, and Allyson Havener, SVP of Marketing and Community, joins me on Episode 684 of "The Business Storytelling Show" to discuss it.

Join us and download the full report: https://solutions.trustradius.com/vendor-blog/2024-b2b-buying-disconnect-the-year-of-the-brand-crisis/

Let's find out the current state of buyer trust and how to improve it.

Should I learn how to code as a content marketer? How about taking my kids to code camps or the like? What are the different levels of coding? Updating HTML: is that coding?

Felienne Hermans, Professor of Computer Science Education at Vrije Universiteit in Amsterdam, and I unpack. that topic on Episode 683 of "The Business Storytelling Show."

Connect with her here: felienne.com

Grab a copy of her book here: https://amzn.to/3AL7LF9

Content testing has certainly come a long way. From technology to better analytical skills on content and marketing teams, the level of content testing has moved on up and with good reason: How else would teams be able to tell if their content is even working. To discuss that topic further, I chat with Erin Del Ponte, a marketing executive who is a steward for accurate attribution and incrementality of investments.

Join us for Episode 682 of "The Business Storytelling Show" to find out how to level up your content testing.

Some new tools can eat up more time than is helpful. Certainly, that can be the case when it comes to testing and testing and testing new AI tools and processes. But at some point, the AI-powered process will either make things more efficient or help drive more results. So how to scale AI is the question I tackle with Jeff Coyle on Episode 681 of "The Business Storytelling Show." Join us.

Try Market Muse to scale your content quality at http://marketmuse.com. Use promo code 15muse

Certainly, some people would argue that just myself is enough (or too much). Ha. But there might be some really good reasons - including business ones - to create an AI avatar or clone. And what's the difference between an AI avatar and a clone? Helen Todd, an expert on how to collaborate with AI, joins me on Episode 680 of "The Business Storytelling Show" to discuss the topic.

Join us.

And listen to Helen's podcast on AI here: https://creativitysquared.com

It's easy enough to just go, go, go. There's one more piece of content that can be worked on, but we need balance to thrive and probably even survive.

Clement Decrop, author of "The Idea Space: The Science of Awakening Your Non-Self," joins me on Episode 679 of "The Business Storytelling Show" to discuss that topic.

Join us and grab a copy of his book here: https://amzn.to/3LXkRRQ

Do you know the difference? And, most importantly, which one do you need? Trademark Angel CEO Anita Mar joins me on Episode 678 of "The Business Storytelling Show" to explain.

Join us.

File your trademark with Trademarkangel.com

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This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by Oscar Hamilton, your podcast partner.

Brand and marketing expert Stefan Maritz joins me on Episode 677 of "The Business Storytelling Show" to discuss why creating a meaningful brand and then getting it out there must come first. Join us.

One way to do that is by predicting consumer behavior online and then reacting in a way that creates value for the customer and revenue for the company. Aurangzeb Agha of Metrical, Inc. and I will discuss how to do that on Episode 676 of "The Business Storytelling Show."Join us.

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This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by Metrical, your behavioral customer engagement solution.