Jennifer Radke is the CEO of the National Institute of Social Media. We are discussing the latest in social media and how you can take a deep breath and not panic in 2020.

Best-selling author Jo Miller shares her tips on how anyone can deliberately build their authentic brand. For even more, check out her book on the topic: https://amzn.to/2swPNmF

Some users can now send email newsletters by posting articles to LinkedIn. This episode breaks down this new development and when you might get the feature. Updated: https://authenticstorytelling.net/how-can-i-set-up-a-linkedin-email-newsletter/

Scompler CMO Aymar Pirzada shares tips you can share this year to stand out in crowded fields.

I see more and more of this and don’t like it. Content marketing doesn’t need to be this salesy.

Connecting with people on LinkedIn is highly beneficial. The temptation to just connect with everyone that gives you their business card certainly is there. Or that you connected with on Twitter or who's blog post you've read. The list of why you might connect with people on LinkedIn can be long.
A best practice to me seems to always include a personal message when inviting people to connect. That’s now easier from mobile devices.

With tens of thousands of jobs being published on LinkedIn every couple days finding the right match includes using:

the right words to be found

having a good distribution strategy

having the right titles and using easily digestible job descriptions

Chief Content Officer Adam Moore, of the Corridor Business Journal, shares how his publication maximizes content performance through print, podcasts and emails. Especially their email strategy is highly innovative.

The Office -the popular TV show - is still sharing atomized content years after it went off the air. This is a discussion on how you can learn from what they’re doing in your own content strategy. https://www.youtube.com/user/theofficeonnbctv

I can't say that I loved the hamburger menu the first time I saw it - early this decade, roughly. How would people know to click there and why does it need to exist? What's wrong with the traditional navigation?