I’ve been using Adobe Spark on my iPad to easily resize images for all the different social media network requirements. It’s so much easier than any process I’ve previously used. Here’s a quick video showing how it looks as well https://youtu.be/SEc3PISwiik

In this show I’m sharing how to set this CTA correctly and easiest. Screens shots on http://authenticstorytelling.net/blog

This episode which is also a chapter from my book discusses this important question. Other topics covered include how to be the expert and how to add by subtracting in workflows. https://authenticstorytelling.net/content-performance-culture-book/

Google auto complete videos by superstars have drawn in millions of views on YouTube.
In these videos the celebrities basically answer questions that Google auto complete recommends based on what users are searching for. That's of course also an opportunity for a Google to roll out a new product. Which is exactly what Google is doing. That's according to emails I've received directly from Google.

The legendary Iowa football coach-who also recruited me to the university-died in December 2019. I’m reflecting the things I am thankful for from him.

In this episode I share how a content culture can help with attracting the best workers and keeping them.

Reality check: A content playbook is helpful and I recommend documented strategies, but somebody has to implement them. Let’s discuss how to make sure stuff gets done with a strategy in mind.

Wild Business Growth Podcast Host Max Branstetter shares his tips on how he started his successful podcast and what you can learn from his process. We also discuss tools and platforms.

Algorithms are important to understand for marketers and content people. Karrie and I discuss the things you should know in this episode.

A critical look at how we measure results of specific marketing campaigns? In the example here I’m wondering if direct mail should get the credit or if an email would’ve done the same trick.