In this episode, Jackson was again joined by Nicki Christensen. Jackson shared the reason he’s been sponsoring kids and families since he was young and the importance of giving children access to the Internet. They also talked about the books on Jackson's bookshelf. This is one interesting episode so don’t miss it!

• Why Jackson loves to collect books
• The idea of helping the next generation of business owners
• The main reason Jackson chose compassion for children
• On sponsoring kids and families since he was 10 years old
• What his thoughts are on sponsoring children
• The idea of "giving more than you get"
• The importance of giving children access to the Internet
• Free education on the Internet

How to Win Friends & Influence People by Dale Carnegie
Find Your Why by Simon Sinek
The 4-Hour Workweek by Timothy Ferris

YouTube
Facebook
Instagram 
Google
Amazon 
Social Growth Media - Podcast 
Social Growth Media - Resources

In this episode, Jackson chatted with one of Social Growth Media’s most loved clients, Nicki Christensen. A speaker, business coach, and automation specialist, Nicki definitely knows how to successfully run a business. In fact, he has managed to grow his business to over $7.2 million in annual revenue!

In this episode, they discussed the importance of building the right website, why optimising it is key, why investing in the services of a specialist is wise, and many others.

You’ll be learning plenty of business insights in today’s episode so don’t miss it!

• The idea of doing a few podcast episodes with Nicki
• Backstory of how they met in the Philippines
• Nicki’s lending days
• The importance of building a website the right way the first time
• Why it’s challenging to build the right website
• The most important element of the website
• Cheap versus value
• Calculating the hourly rate
• Gain, logic, and fear
• Search Engine Optimisation (SEO)
• The problems that arise when a website is not built the right way
• Importance of investing in the services of a specialist
• Key things to ask if you’re going to have someone build a website for you
• Knowing your numbers

Social Growth Media - Podcast 
Social Growth Media - Resources

In this episode of the Business and Travel Podcast, Jackson interviewed Stephanie Coombes, a freelance writer, producer, radio host, and representative from ABC National Radio station. She talked about her journey, career, as well as her achievements. She also shared her insights on the future of radio. In addition, Jackson also talked about his goal back when he was in grade 10 and what happened after he achieved it.

• Who Stephanie is
• The recent radio documentary she is working on
• Things that she enjoys on Instagram
• People that Stephanie and Jackson follows on Instagram
• Her achievements
• Jackson's goal back when he was in grade 10
• Goal Jackson is currently working on
• Long-term goals versus short-term goals
• How powerful Instagram and Facebook really are
• The future of radio in 5 years
• Radio and Instagram advertising

How to Win Friends & Influence People by Dale Carnegie

ABC National 
Snapchat 
Spotify 
Instagram
Facebook 
MailChimp
Social Growth Media - Podcast 
Social Growth Media - Resources 
Jackson on Instagram 
Jackson Dean Website

In this second installment of the episode with Sharine Duran, she shared the story behind her startup business Adzurra. She also talked about the importance of trademarking, marketing, advertising, and branding. In addition, she also shared her experience doing campaigns and dealing with Instagram influencers.

• The story behind Adzurra
• The importance of trademarking, marketing, advertising, and branding
• Knowing who your target audience is and what they like
• Driving traffic to the website
• The importance of bootstrapping
• Her experience working with Social Growth Media
• Email list setup
• The idea of building your socials
• The results of Facebook versus Instagram
• The process and struggles of organizing a video campaign
• Her experience doing her first campaign
• The importance of investing in a fashion stylist
• Dealing with Instagram influencers
• Her future plans

Adzurra
Adzurra on Instagram
Instagram
Facebook 
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Social Growth Media - Podcast 
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Jackson on Instagram 
Jackson Dean Website

The special guest of today's episode is Sharine Duran. Sharine is the founder and CEO of Adzurra, a fashion app that allows users to discover trending fashion brands and products conveniently and is available on IOS and Android.

In this episode, Sharine shared her corporate and startup life journey. She also shared tips and tricks on how you can raise money, design your own app, and the processes involved.

• Studying law and international relations
• Her experience working at a bankruptcy finance firm
• Coming up with the idea to start a business
• Building her startup business Adzurra
• Her interest in e-commerce
• The significance of using Instagram profiles for branding purposes
• Building the actual app platform
• Being banned by her boss from reading financial reviews and anything about startups
• What her experience has been like starting a business and working a corporate job versus working in the business by herself full-time
• Her recommendation to anyone who would like to start a business who are in the same situation as her
• The difficulties she experienced while raising funds
• Her tips for those who are looking for a developer
• Her experience meeting with an investor
• The importance of Pitch Deck

Adzurra 
Showpo 
Meshki Boutique
Moqups 
Social Growth Media - Podcast 
Social Growth Media - Resources 
Jackson on Instagram 
Jackson Dean Website

In today's episode, Jackson elaborates more on the Instagram engagement formula you can use to identify real and fake Instagram accounts. In addition, you’ll also learn what bad and good engagement rate is so don’t forget to tune in!

• The purpose of Instagram engagement formula
• Calculating the engagement formula
• Formula = average number of likes per photo divided by total count of followers multiply by 100
• Measuring what's good and bad in terms of engagement rate
  • 0%-1% = bad engagement
  • 1%-3% = good engagement
  • 3%-6% = great engagement
  • 6% and beyond = excellent engagement
• Figuring out if an account is real or fake based on the comments
• Jackson's advice

Social Growth Media - Podcast 
Social Growth Media - Resources 
Jackson on Instagram 
Jackson Dean Website

In this episode, Jackson talks about branding on Instagram. You'll learn how to make branding and content improvements so you can boost your account’s overall engagement. He also shared hacks and tricks so your account stays consistent and intentional. Don’t miss it!

• Why branding is important
• Quick hacks or tricks you can use to make your account consistent
• The importance of using the same filter on every single photo you upload
• The importance of having a look at your niche or audience
• Jackson's biggest competitor
• The interesting topic he will tackle next episode

Adobe Lightroom 
Snapseed on Google Play 
Snapseed on the App Store 
Social Growth Media - Resources 
Jackson on Instagram 
Jackson Dean Website

In today's episode, Jackson will discuss the second tip from the "Seven Instagram Tips for Business in 2018" guide—using biography links to profit from Instagram. You'll also learn how to create revenue, create more sales, and boost your business. Don't miss it!

• Setting up your business profile first
• How to set up your biography
• Putting links at the bottom of your biography
• The main way to make money on Instagram
• Getting as much traffic to your Instagram
• Why you need to focus on the back end of your website
• The process of setting up a back end to your Instagram business
• Where you can build your website
• What sales funnel is

7 Instagram Marketing Tips For Business in 2018 (Free Ebook) 
Wix 
Shopify
ClickFunnels 
Social Growth Media - Resources 
Jackson on Instagram 
Jackson Dean Website

In today's episode, Jackson will discuss the second tip from the "Seven Instagram Tips for Business in 2018" guide—using biography links to profit from Instagram. You'll also learn how to create revenue, create more sales, and boost your business. Don't miss it!

• Setting up your business profile first
• How to set up your biography
• Putting links at the bottom of your biography
• The main way to make money on Instagram
• Getting as much traffic to your Instagram
• Why you need to focus on the back end of your website
• The process of setting up a back end to your Instagram business
• Where you can build your website
• What sales funnel is

7 Instagram Marketing Tips For Business in 2018 (Free Ebook) 
Wix 
Shopify
ClickFunnels 
Social Growth Media - Resources 
Jackson on Instagram 
Jackson Dean Website

In last week's episode, Jackson shared 7 marketing tips to significantly boost your Instagram marketing efforts. In today’s episode, he’ll elaborate on the first tip he gave—converting your Instagram profile into an Instagram business profile.

• Why you need to convert your Instagram profile into a business profile
• What you need to do a conversion
• Creating a Facebook company/business page
• Getting access to data
• Understanding Instagram analytics to gauge the best time to post content
• Why he posts content at 11:00 p.m.
• The importance of having a strategy in place
• Why you need to get a high engagement rate

7 Instagram Marketing Tips For Business in 2018 (Free Ebook) 
Social Growth Media - Resources 
Jackson on Instagram 
Jackson Dean Website