In last week's episode, Jackson shared 7 marketing tips to significantly boost your Instagram marketing efforts. In today’s episode, he’ll elaborate on the first tip he gave—converting your Instagram profile into an Instagram business profile.

• Why you need to convert your Instagram profile into a business profile
• What you need to do a conversion
• Creating a Facebook company/business page
• Getting access to data
• Understanding Instagram analytics to gauge the best time to post content
• Why he posts content at 11:00 p.m.
• The importance of having a strategy in place
• Why you need to get a high engagement rate

7 Instagram Marketing Tips For Business in 2018 (Free Ebook) 
Social Growth Media - Resources 
Jackson on Instagram 
Jackson Dean Website

As a continuation of the mini series on Instagram Marketing, Jackson talked more about Instagram as the top social media marketing platform. He also shared 7 tips on how to improve your marketing efforts through Instagram this 2018.

In this episode, you will learn a lot of techniques on how to take advantage of the Instagram marketing platform. Don't miss it!

• Instagram as number 1 social media marketing platform
• 1. Convert your Instagram profile into business profile
  - Understanding your Instagram Analytics
  -Providing more calls to action in your account
• 2. Insert a link in your biography
  - It directs your followers to a certain website.
  - This is where you monetize your Instagram.
• 3. Sales funnels
  - using ClickFunnels
• 4. Dominate branding in your Instagram
  - Find your business influencers and find your competitors
• 5. Using a location when posting photos
• 6. Using correct hashtags
• 7. Invest in some specialized help
  - Google SEO

7 Instagram Marketing Tips For Business in 2018 (Free Ebook)
Social Growth Media - Resources 
ClickFunnels 
How to Optimise Hashtag Usage for Instagram Marketing 
Jackson on Instagram 
Jackson Dean Website

As a continuation of the mini series on Instagram Marketing, Jackson talked more about Instagram as the top social media marketing platform. He shared 7 tips on how to improve your marketing efforts through Instagram this 2018. 

In this episode, you will learn a lot of techniques on how to take advantage of the Instagram marketing platform. Don't miss it!

• Instagram as number 1 social media marketing platform
• 1. Convert your Instagram profile into business profile
  - Understanding your Instagram Analytics
  - Provides more calls to action in your account
• 2. Insert a link in your biography
  - It directs your followers to a certain website.
  - This is where you monetize your Instagram.
• 3. Sales funnels
  - using ClickFunnels
• 4. Dominate branding in your Instagram
  - Find your business influencers and find your competitors
• 5. Using a location when posting photos
• 6. Using correct hashtags
• 7. Invest in some specialized help
  - Google SEO

7 Instagram Marketing Tips For Business in 2018 (Free Ebook)
Social Growth Media - Resources 
ClickFunnels 
How to Optimise Hashtag Usage for Instagram Marketing 
Jackson on Instagram 
Jackson Dean Website

Last week, Jackson discussed proper hashtag use when doing Instagram marketing.

In today's episode, he tackled why they are focusing on Instagram as a marketing platform. Having already tried diverse marketing platforms, he reckons Instagram marketing provided the best result in terms of social growth. He also shared key facts and statistics on Instagram marketing so don’t miss it!

• Finding more results through Instagram marketing
• Fundamental facts about Instagram and why you need to use it
• Number of users and number of business accounts set up
• Huge opportunity in the Australian population
• Myths that made business owners shy away from using Instagram
• Age demographics
• How Instagram was founded
• When Facebook purchased Instagram back in 2012
• Launching of Instagram business accounts
• Users migrating from Facebook to Instagram
• Why they are prioritising Instagram usage right now
• Instagram is 10x more effective as a marketing platform compared to Facebook
• Level of engagements on Instagram

Instagram 
Instagram Business
Facebook 
Jackson on Instagram 
Social Growth Media - Resources 
Jackson Dean's Website

Last week, Jackson discussed proper hashtag use when doing Instagram marketing.

In today's episode, he tackled why they are focusing on Instagram as a marketing platform. Having already tried diverse marketing platforms, he reckons Instagram marketing provided the best result in terms of social growth. He also shared key facts and statistics on Instagram marketing so don’t miss it!

• Finding more results through Instagram marketing
• Fundamental facts about Instagram and why you need to use it
• Number of users and number of business accounts set up
• Huge opportunity in the Australian population
• Myths that made business owners shy away from using Instagram
• Age demographics
• How Instagram was founded
• When Facebook purchased Instagram back in 2012
• Launching of Instagram business accounts
• Users migrating from Facebook to Instagram
• Why they are prioritising Instagram usage right now
• Instagram is 10x more effective as a marketing platform compared to Facebook
• Level of engagements on Instagram

Instagram 
Instagram Business
Facebook 
Jackson on Instagram 
Social Growth Media - Resources 
Jackson Dean's Website

Jackson Dean has been on Instagram for over six years now and has been teaching Instagram marketing the past couple of years.

In this episode, he discussed how to properly use hashtags on Instagram for maximum benefit. He also shared some tips and tactics that will help ensure the success of your Instagram marketing efforts so make sure you tune in!

• The ideal number of hashtags that should be used for each post
• What a hashtag really is
• The reason people don't use a lot of hashtags
• The key consideration when it comes to using hashtags
• Two different ways to post hashtags on Instagram
  - Posting them in the caption
  - Posting them in the first comment
• Finding out what hashtags to use
• Creating 5 hashtags around local hashtags
• Ranking content for niche specific hashtags
• The secret to getting the optimal amount of attention through hashtags

Instagram 
Social Growth Media - Resources 
Jackson Dean's Website

In this episode, we sat down with Omri Wislizki. He is the Australian Landing Pad manager in Tel Aviv and has been with Austrade since 2016. He works with Australian startups seeking to access the global market and the Israeli innovation ecosystem.

Omri talked about his background and how he helps Australian startups, entrepreneurs, researchers, corporates, and other innovation eco-system stakeholders engage in the rich ecosystem of innovation.

• What Omri is currently working on
• His career journey
• Serving as a parachute instructor in the IDF
• The initiative behind the Australian Landing Pad
• The importance of the programs to the Australian ecosystem
• The global brands he is working with
• Their plan and goal in the next few years for Australian startups
• What Jackson learned from global businesses that will help his company and customers
• Advice he will give to entrepreneurs
• Describing the venture capital investment landscape in Israel
• His tips on networking
• On giving business cards
• His plans for himself

Check Point
Munich Re 
Facebook 
Amdocs 
PepsiCo 
Microsoft 
Google 
Amazon
Instagram
LinkedIn
Austrade, Australian Government 
Omri's Email Address: [email protected]

Today's show is the second part of our interview with Nimrod Vromen, a partner of Yigal Arnon & Co. In this episode, he discussed what makes a good team, the actual criteria, what makes a good CTO and how you can calculate the exact equity structures in a company deal. He also discussed agency problems and how it works and how to understand your TAM or Total Addressable Market. If you are in the process of raising money, consider this episode highly beneficial!

• What makes a company fundable
• What makes a good team
  • The team has to have self-sustaining independence
  • Longevity
• The agency problems
• Great level of details in understanding your market
  • Understand your TAM (Total Addressable Market)
  • Where you are in the life cycle
  • The values you can create in your market
• The product
  • Understanding the developing stage
  • Understanding what it takes to turn off your open source product into your propriety product
• Differentiation of all the aspects in your company
• His advice to entrepreneurs
  • Make the investors understand your portfolio
  • Understand the life cycle of your fund

Yigal Arnon & Co.
Nimrod's Email Address: [email protected]

In today's episode, Jackson talks to Nimrod Vromen. He is a partner of Yigal Arnon & Co. which is one of the largest law firms in Israel with offices in Tel Aviv and Jerusalem that have more than 170 lawyers, and of whom 61 are partners.

This is the part one of this two-part episode in which Nimrod will share with us on what are the steps to go through when you are structuring your business and having an exit-oriented mindset. He also talks about the pre money evaluations, how to value your startup and what sort of legal documents you should be careful with when you are constructing your startup. Don't miss this episode!

• What Jackson has been up to behind the scene
• Israel as a startup nation
• Exit-oriented country
• What Israel’s society looks like
• How they view the world
• How an entrepreneur thinks when building a big company
• What happens to the company when the startup industry evolves
• The recent exits they have
• Nimrod Vromen's background
• Why Israel is the startup nation
• What happens if you encourage structure disobedience
• What their industry looks like
• Creating the center of excellence in Israel
• Spark-based solution
• What makes a young company successful
• Things that will make a company fundable
• The approach they use
• The 3 stages of development
• The financing process
• Questions you should ask yourself as an entrepreneur:
• How much money do I need?
  • What is my walk away?
  • What is the reasonable dilution I am willing to accept?
• On time theories
• Working on alternatives

Kik Interactive
Amazon
Fiverr
99designs
Uber
Intel
Nimrod Vromen - Peace Team

In today’s special episode, Jackson talks to Dan Krasnostein, a partner of Square Peg Capital. It's a $300M venture company based in Israel that invests in outstanding entrepreneurs and provides a unique global perspective to businesses that are funded locally.

• What Square Peg Capital is all about and how much it is currently worth
• Average amount they fund companies with and at what stage
• Main problems early stage startups and small businesses have when presenting their pitches
• How he’ll describe a strong team
• Does a company have to be cash flow positive before looking for funding?
• The time frame and ROI they are looking for in terms of fast growth scalability
• Advice for those who have a local business mindset and how to get them to think globally
• On his love for travelling and his favorite destination
• Books he’d recommend

Free Marketing and Business Resources
Jackson Dean Website
Social Growth Media
Jackson Dean Show on iTunes
Jackson Dean Show on Spotify
Jackson Dean Show on Stitcher
Jackson Dean on Instagram