The BusinessMum Diaries

In this episode, we’re diving into why a strong sales mindset is crucial for growing your business and how the way you position your services can make or break your sales.

Ever had a client totally misinterpret what you offer? 🙈 Yeah, me too. I’m sharing the story of the time a man thought I offered more than just a massage (yikes!) and how it taught me the importance of clear messaging.

Tune in to learn:
 ✨ Why your sales mindset can make or break your income
 ✨ How to nail your messaging so it resonates with your ideal client (and doesn’t invite awkward misunderstandings)
 ✨ Actionable steps to reframe your sales strategy for better conversions

Plus, I’m running a 4-Day Boost Your Sales Bootcamp to help you refine your sales approach and start attracting the right clients with confidence.

👉 Sign up here: Join the Bootcamp

In this honest and raw episode, I share why showing up in your business, even when you're tired, messy, and running on empty, matters more than being perfect.

From early morning wakeups to dance comps and full-on mum life, this is a reminder that your authenticity is your superpower. Grab a cuppa and listen in for a gentle boost of encouragement and real talk on being a business mum who keeps going, even on the slower days.

In today’s episode, I’m diving deep into why sales can feel so uncomfortable, especially for women in business who genuinely care about their clients. If you’ve ever cringed at the thought of asking for the sale or felt awkward about charging your worth, this one’s for you.

I’m sharing my own journey, from undercharging (and even walking out without being paid!) to confidently charging £300+ for my services without flinching. You’ll hear about:

• The mindset shifts that made sales feel easy
• Common money blocks and where they come from
• How to reframe sales so they feel empowering, not icky
• Why you’re not “selling” you’re providing a solution

Whether you’re new in business or just need a confidence boost, this episode will help you take a fresh look at sales and start showing up with pride and purpose.

Want more support?
Join my 4-Day Sales Bootcamp for practical strategies and mindset tools to help you sell with ease — or explore private coaching for personalised support.

4-Day Sales Bootcamp will take place in the Facebook Group linked below.

Join Here

Life is lifing, enjoy it!

In today’s heart-to-heart episode, I’m opening up about something deeply personal – the moment everything changed in my business after a car accident in 2023.

As beauty professionals, we often build businesses that rely 100% on us being physically present… but what happens when life throws you a curveball and you can’t work?

I’m sharing:

• My honest story of having to cut down my permanent makeup hours
• Why I shifted into coaching and created new income streams
• The five essential things every beauty biz owner should put in place to protect their future
• How to start building a business that gives you flexibility, peace of mind, and long-term sustainability

Whether you're a solo beauty boss, a PMU artist, or just someone who's wondering “what if?” – this episode is for you. It’s your gentle reminder that you don’t have to wait for a crisis to build a plan B (or even a plan A+!).

Hit play to feel seen, supported, and inspired to take control of your business future.
And don’t forget to message me on Instagram if this episode speaks to you – I love hearing from you!

The joys of navigating business while the kids are running round like loons can feel like a struggle but it doesn't need to be!

If you want support from other mums also juggling kids and business please head over to our community. Link is below!

https://www.facebook.com/groups/thebusinessmumsclub/

Podcast Episode: Goal Setting Without the Overwhelm

Feeling stuck when it comes to setting and actually achieving your business goals? You’re not alone! In this episode, we're breaking down exactly how to set clear, actionable goals without feeling overwhelmed.

I’ll walk you through a simple step-by-step process to take those big, scary business goals and turn them into manageable tasks that actually get done. Whether you're looking to increase sales, launch a new service, or grow your brand, this method will help you stay focused, avoid burnout, and see real progress.

We’ll also talk about pricing with confidence, planning effective promotions, and using simple tools to track your progress. Plus, I’ll share my favourite time-blocking tricks and why having an accountability partner can be a game-changer.

By the end of this episode, you’ll have a clear roadmap to take action and move your business forward, without the stress. So grab a notebook, get comfy, and let’s dive in!

🎧 Listen now and let’s get those goals working for you!

Sarah is the founder of Unstoppable In Business—a movement and coaching platform on a mission to help women, especially moms, rise above financial and environmental adversity, challenge outdated societal norms, and rewrite the narrative for future generations.
As a business and marketing coach with a passion for mindset and personal empowerment, Sarah doesn’t just teach strategy—she creates safe spaces for women to reconnect with their power, own their voice, and build thriving businesses that align with their truth.
A fierce advocate for impact-led entrepreneurship, Sarah weaves together heart, hustle, and healing to guide women in building lives and legacies that are unstoppable. Her work is redefining what success looks like for mothers, proving that we don’t have to choose between motherhood and ambition—we get to have both, and we get to do it our way.

Links are www.facebook.com/unstoppableinbusiness    www.instagram.com/unstoppableinbusiness

Suzy is a copywriter and the creator and editor of We Made a Wish digital adoption and parenting magazine. She’s on a mission to simplify SEO and show small business owners and entrepreneurs how to move their websites from invisible to irresistible so they attract the right people and increase sales. As a former lawyer, she knows how to cut through the noise and focus on action that sees results.

Suzy is based in the North East of England and lives with her husband and two daughters who grew in her heart not her belly. She’s a redhead, came 5th in the World in Sports Acrobatics eleventy billion years ago and loves a cup of tea and a good crime thriller.

Join The SEO Club for tips to help you improve your website's visibility

Take a look at my new course Website Visibility Foundations

See my work and find out about my services

This week I'm joined by Carole. Here is a little about her!

I’m Carole, living the coastal dream on the stunning Norfolk coast with my husband, our two kiddos, and two ridiculously cute rescue sausage dogs .

I’ve been running my own business for 7+ years as a Community & Launch Strategist, helping incredible coaches and entrepreneurs like yourselves grow thriving communities, launch stress-free, and make money in a way that feels exciting and effortless! Oh, and bonus points—I also offer general admin support to take even more off your plate.

Here’s why I’m not like the rest:

Big vibe energy – My positive ‘can-do,’ attitude makes even the most daunting tasks fun

Straight talking support – Transparency and honesty are the foundation of everything I do

Community magic – It’s not just about numbers, it’s about real connections

Stress-free strategies – Because success shouldn’t come with overwhelm, it should produce results with ease

LinkedIn: https://www.linkedin.com/in/carolesearlecsbusinesssupport/

Instagram: https://www.instagram.com/csbusinesssupport/

Facebook: https://www.facebook.com/profile.php?id=61572302495297