Mignon Fogarty (@MignonFogarty) is the founder of Quick and Dirty Tips, the multi-faceted publishing website that produces dozens of topic-specific podcasts based on several characters, the most famous of which is Grammar Girl.
Since creating the Grammar Girl Podcast, Mignon has authored 7 books, collected a host of podcasting awards, and recently assumed the Donald W. Reynolds Chair in Media Entrepreneurship at the University of Nevada Reno.
Our conversation follows Mignon's origins in online business, how she leveraged her early podcast success and existing personal relationships to create a broader network, and how she still prefers to do certain production elements herself.
Show Notes & Links
Mignon Fogarty is a professor — not a doctor — but her students call her by her first nameBritons will call Professors as such, whereas the Americans favour Doctor, when that's available. e.g. Professor Alice Roberts (@DrAliceRoberts), a medical doctor and professor at the University of Birmingham"There's a lot of power in networks"
Grammar Girl (podcast) began as a hobby project whilst Mignon worked as a technical writer. Her clients kept making the same mistakes.Grammar Girl reach #2 in iTunes within 6 weeksModern Manners Guy, Mighty Mommy, Money Girl, et al. were Mignon's friends/neighbours whom she recruited for spin-off showsThe Wall St. Journal picked Grammar Girl as the Web Pick of the Day - 4 Nov. 2006"New York Publishers" (a synecdoche, of sorts; a toponym, more specifically)MacMillan Publishing wanted a digital initiative; they partneredMignon chose podcasting over blogging alone because she "really loved it"SEO-friendly blog posts helped folks discover episodes and the show in generalA post on Reddit, in the ELI5 subreddit, regarding colours as last names"Redheads vs. Orangeheads" a post on Grammar Girl regarding origins of the colour orange in EnglishGretchen McCollugh, PhDMignon was always "an entrepreneur at heart"; she and a college roommate sold hair accessoriesPrescott misses Aardvark and Squiggly, characters from her showGrammar Girl now has segments — Intro, Quick and Dirty Tip, The Meaty Middle, Tidbits, Announcements, AdsMignon uses content from her books and newsletter for podcast contentMany English phrases originate from train talkIdiomsFast and Loose derives from an old carnival gameMr. Adolphe Sax, inventor of the SaxophoneTall Poppy Syndrome, an Australian phraseMalapropism"People write in different ways for different media."
"What texting is, despite the fact that it involves the brute mechanics of something that we call writing, is fingered speech."
"u" has replaced "you" as a pronoun, even in written schoolworkAndrea Lunsford, of The Writing Center at Stanford, concludes there aren't more errors because of teh InternetAffect/Effect or They're/Their/ThereGoogle trends allows you to search for phrases like "on accident"The New York Times could find Haikus within the storiesGoogle Ngrams to find first appearancesGoogle News ArchiveThe Teddy Bear, inspired by Theodore Roosevelt"The Internet is [still] mostly a written medium."
The link between language & design: language → grammar → punctuation → typography → designThe Oxford Comma"Visual Language" or "Brand Voice" are types of designer personificationsProfessor Fogarty Mignon teaches Media Entrepreneurship & Social Journalism
Grammar Girl's Quick and Dirty Tips for Better Writing by Mignon Fogarty on Amazon and on AudibleGrammar Girl's Quick and Dirty Tips to Clean Up Your Writing by Mignon Fogarty on Audible101 Misused Words by Mignon Fogarty on Amazon101 Words to Sound Smart by Mignon Fogarty on Amazon101 Troublesome Words You'll Master in No Time by Mignon Fogarty on AmazonWords Every High School Graduate Needs to Know by Mignon Fogarty on Amazon"Applesaucing", Prescott's term for re-purposing and re-publishing your content
How Mignon organises and plans a book. Very cool[av_video src='https://www.youtube.com/watch?v=PnSIMqtsgLY' format='16-9' width='16' height='9']
Mignon has written 7 books in 6 years — in your face, Todd Henry!
When recording from her home, Mignon uses a walk-in closet with a snowball mic
Mignon Fogarty on Twitter
Mignon Fogarty on Instagram
Mignon Fogarty on Google+
Grammar Girl on SoundCloud
Mignon Fogarty tells her story to Leo Laporte on Triangulation, episode 117[av_video src='https://www.youtube.com/watch?v=LA8ZH_cdl9M' format='16-9' width='16' height='9']
Tools
Snowball MicPinterestTrelloFreedcampSlackMacBook AirLarge Apple MonitoriPod Touch (for social media)Boomerang for GmailClammrAudacityTechniques
Use the script from your podcast as a blog postUse guest writers for narrow subject matters, especially if they have a PhD in that topicAssign content and schedule shows about 6-7 weeks in advanceEdit your script for pronunciation — some things are hard to say out loudUse Pinterest to promote a podcastSet deadlines for yourselfHire help to manage you (especially for writing)Keep two separate phones for your separate social media accountsHabits
Delegate, especially social mediaUses content from her books and newsletter for podcast contentWorkout every morning, before lunch rather than first thingMake sure to drink caffeine with lunchTRY AUDIBLE.COM FREE FOR 30-DAYS
Visit BusyCreatorBook.com for your free trial
Get Grammar Girl's Quick and Dirty Tips for Better Writing by Mignon Fogarty as a free audiobook
GET THE EPISODE
Download The Busy Creator Podcast, episode 67 (MP3, 45:48, 22.2 MB)Download The Busy Creator Podcast, episode 67 (OGG, 45:48, 21.7 MB)SUBSCRIBE TO GET NEW EPISODES
Subscribe to The Busy Creator Podcast on iTunes or on Android