The Busy Marketer Podcast with BJ Smith

Today is the very first National Podcast Day, so to celebrate, I'm sharing information about podcasts and why you should listen to them. I also talk about how one podcast inspired me to start my business and my own podcast. Finally, you'll hear about some of my favorite podcasts.

Show Notes: http://TheBusyMarketer.com/21

NationalPodcastDay.com

Some of My Favorite Podcasts

• Trail Runner Nation
• Social Media Marketing Podcast with Michael Stelzner
• UnPodcast with Scott Stratten and Allison Kramer
• Parenting Adventures Podcast
• Ask Pat
• Smart Passive Income
• The Podcasters' Studio with Ray Ortega
• The Audacity to Podcast with Daniel J. Lewis
• Podcasters' Roundtable
• Online Marketing Made Easy with Amy Porterfield
• Inside Social Media with Rick Mulready
• Social Media Pubcast with Jon Loomer
• Jay Today with Jay Baer
• Ask Gary Vee with Gary Vaynerchuk
• Entrepreneur on Fire with John Lee Dumas
• The Solopreneur Hour with Michael O'Neill
• Internet Business Mastery with Jason Van Orden and Jeremy Frandsen
• Conversion Cast with Tim Paige
• The Owner's Mind with Chris Brogan
• The New Business Podcast with Chris Ducker
• Podcast Answerman with Cliff Ravenscraft
• This is Your Life with Michael Hyatt
• 48 Days with Dan Miller
• SEO 101
• Social Triggers Insider with Derek Halpern
• Aaron's World

Digital Marketing News

• Ad Customizers for Google AdWords
• Facebook Media
• Twitter Tailored Audiences: Audience Upload and Look-alike-only Targeting

If you have a question about digital marketing for me or a future guest, let us know at http://TheBusyMarketer.com/ask.

Remember to focus on the important tasks and have a productive week!

P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!

Greg Taylor, Founder of Marketing Press, is an experienced digital marketer who knows his stuff when it comes to website optimization and content marketing. He comes highly recommended by Jay Baer, one of America’s top marketing consultants, which is why I invited him on The Busy Marketer Podcast to share some of his knowledge.

Mentors

Greg relied on mentors to help him grow as an entrepreneur. Mentors can provide guidance for all levels of business.

Digital Marketing Data

When talking about Greg’s Digital Marketing Mantra, “review, refine, repeat”, he shares the importance of data. We’re fortunate to have access to so many more metrics than other forms of marketing, but they don’t do any good if we don’t use them.

Why WordPress?

Marketing Press ONLY uses the WordPress platform when developing websites. I asked Greg why and it came down to it being “easy” and “intuitive”. Very much the same reasons why I built this website on the platform.

Website Optimization

One of the basic things that websites need is an easy way for people to connect with you. Greg also recommends having a good “About” page that shows your brand’s personality.

Content Marketing

Don’t get hung up on the written word because “content” is more than that. Content can be podcasts, photos or video. Find a form of content that you are comfortable with and can do on a consistent basis. Consistency is very important.

Show Notes: http://TheBusyMarketer.com/20

Digital Marketing News #TBMnews

• Facebook Video Updates: View Count & Related Videos
• Facebook Wants to Know Why Users Hide Ads
• Sweigh, Inc. Unveils New Design and HTML5 Format

If you have a question about digital marketing for me or a future guest, let us know at http://TheBusyMarketer.com/ask.

Remember to focus on the important tasks and have a productive week!

P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!

How do you use social media to market a nonprofit organization? K.P. Kelly found out almost by accident. He was just trying to lend a hand and it turned into his own nonprofit.

Hear K.P.'s story and recommendations for using social media to promote nonprofits and small organizations.

He also tells us about his upcoming 255 mile run across Ohio to raise money and awareness for charity.

Get more information in the show notes at http://TheBusyMarketer.com/19.

#TBMnews : Digital Marketing News

• Facebook Encourages Link Sharing & Penalizes Click-baiting
• Twitter’s New Training Program for Digital Marketers, Flight School
• Google Authorship Removed from Search Results

If you have a question about digital marketing for me or a future guest, let us know at http://TheBusyMarketer.com/ask.

Remember to focus on the important tasks and have a productive week!

P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!

Great employees make great companies. If you’re doing it right, your greatest asset is inside your doors already. They are your internal customers aka, your employees. I recently had a talk with Brian Fanzo (@iSocialFanz) of Broadsuite about how your employees can be a vital part of your social media marketing strategy.

Employee Advocacy

• Engage your employees and let them be active participants in spreading your message.
• Use internal stories to relate with your community.

Upcycling Content

Take a great piece of content and utilize it across multiple social networks and in multiple formulas. For example, you could take a video or podcast and turn it into a blog post and then make an infographic and then make a slideshare. Of course you can share all of this across your social media platforms. You will reach a broader audience this way without the need to come up with tons and tons of new content.

Getting Started with Social Media Marketing

• Set Goals
• Listen
• Use Social Listening and Productivity tools to make it easier

Visit the Show Notes page for a list of productivity tools and more details about this episode. http://TheBusyMarketer.com/18

Digital Marketing News

• Google announces Website Call Conversions
• New Vine app allows users to upload and edit video for more flexibility

If you have a question about digital marketing for me or a future guest, let us know at http://TheBusyMarketer.com/ask.

Remember to focus on the important tasks and have a productive week!

P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!

When you think about branding your business or organization, what comes to mind? Your logo? Your tagline? Sari Gabbay is the owner of U2R1 Media and she's here to tell you the truth about branding. Can you handle it?

What is Branding?

Branding is your story. If you can't tell your story very quickly, then it's too complicated. Your brand is how people will emotionally communicate with you and feel you as a company.

Your Brand is NOT your logo! Your logo is only part of your brand which includes how you communicate with your audience, you voice, your message and the consistent visuals that support it.

Why is Branding Important?

It helps you lead the public into a conversation so that they are talking about you in the way that you want. When you have a strong brand you control public perception and make it so that you're not vulnerable to people saying things that aren't true or are inaccurate about your company. Branding is having such a strong identity that people love what you do, they emotionally connect with you and they talk about you to other people in a way that you would talk about yourself.

Visit the Show Notes page for questions that Sari uses to help her clients develop their Branding Strategy. http://TheBusyMarketer.com/17

Digital Marketing News:

• Measuring Conversions on Facebook, Across Devices and in Mobile Apps
• Twitter Introduces Promoted Videos

Read more about these stories in my article titled, Measuring Conversions on Facebook, Across Devices and in Mobile Apps. http://thebusymarketer.com/facebook-ad-conversions-across-devices-twitter-promoted-video/

Bonus: I show you how I use Twitter's new Remarketing tools in conjunction with Google Tag Manager to re-engage my website visitors on Twitter.

If you have a question about digital marketing for me or a future guest, let us know at http://TheBusyMarketer.com/ask.

Remember to focus on the important tasks and have a productive week.

P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!

Show Notes: http://TheBusyMarketer.com/17

Darren Baldwin is an eCommerce marketer that knows how to build a successful business with very little. When he joined Dungarees.net, they were still managing products and inventory with Excel spreadsheets. Today, they are an Internet Retailer Top 1000 company.

Darren and I talk about some of his presentations on Email Marketing at Bronto Summit. This includes Abandoned Cart / Abandoned Checkout Emails and Email List Health.

In the Digital Marketing News segment, I talk about Twitter’s new Objective-based ad campaigns.

Also in the news, how Google is rewarding sites for being secure with HTTPS.

Join the conversation by leaving a comment in the Show Notes, http://TheBusyMarketer.com/16.

If you have a question about digital marketing for me or a future guest, let us know at http://TheBusyMarketer.com/ask.

Remember to focus on the important tasks and have a productive week!

P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show.

When I was in business school back in the late ‘90s, everyone had to have a mission statement. It didn’t matter whether it was a company, a department or an individual -- everyone had a mission statement.

When it comes to digital marketing I believe you need something like a mission statement to guide you. A mantra.

I ask my guests what is their mantra when it comes to digital marketing and I found three themes:

1. Avoid Distractions

2. Pay attention to your data

3. Know the Personality of your Brand and your Customer

You’ll hear great advice from several of these successful busy marketers.

Get more information in the show notes at http://TheBusyMarketer.com/15.

Digital Marketing News of the Week

• Tinder to start monetizing; Expecting $75 million in earnings this year

• Google’s Pigeon update changes local results displayed on Search Engine Results Pages (SERPs)

• Facebook announces Internet.org App to bring Free Internet access to developing nations

• Facebook launches all new marketing tools for their videos

Have a question that you’d like answered on the show? Visit http://TheBusyMarketer.com/Ask.

P.S. While you’re here, please leave a rating and review! This helps other busy marketers, like you, find the podcast.

Christopher Brereton has a passion for nonprofit organizations and helping them do a better job at marketing through technology. We talk about the evolution from the original PictureHealing service to the current mobile app development company, PwrdBy.

I ask the big question -- Who really needs an app? The answer may surprise you.

This episode is the launch of a new format for The Busy Marketer podcast. The interviews are a little more in depth, I've introduced a news segment (dominated by Facebook this week) and revised the quick questions for even more takeaways. Be sure to let me know what you think about the new format by leaving a comment at http://TheBusyMarketer.com/14.

If you have a question about digital marketing for me or a future guest, let us know at http://TheBusyMarketer.com/ask.

Remember to focus on the important tasks and have a productive week!

Chris Monteleone is one of the co-founders of the new social media platform Sweigh. It's a fun app that gives you 140 characters to pose a question and give the Sweigh community two options for answers. Users swipe left or right to vote on their favorite answer.

But ...

There's much more than meets the eye. The backend stores all of this "survey" data that can be accessed by marketers. With the help of IBM Watson, this could prove to be some of the most valuable data that marketers have ever seen.

We also talk about Chris' other experience in marketing with companies like, Sony Television, Comcast Networks (NBCU), Cablevision, AMC Networks, Madison Square Garden and Clear Channel Media & Entertainment. You'll hear the story of his personal involvement with "12-12-12" The Concert for Sandy Relief.

Leave your comments on the show notes page, http://TheBusyMarketer.com/13.

Listeners' Questions

We're revisiting an earlier discussion about email marketing. This time our friend is suffering from high bounce rates. I help out with next steps and give my opinion of why they should consider Bronto over Constant Contact as their email service provider.

Have a question you would like answered on the show? http://TheBusyMarketer.com/ask.

Please remember to leave a Rating and Review so other busy marketers, like you, can find the show.

Erik knows to grow a business quickly like a growth hacker, you have to be on point with all of your digital marketing channels -- email marketing, social media marketing, PPC, SEO, etc.

It's hard for many companies to employ all of the talent needed to get those jobs done. That's why he created Hawke Media, to fill the gaps and take your marketing to a whole new level. It's working for his clients like Verizon, Evite and PlanetBlue! Forbes even wrote an article on him.

He also talks about his 5 pillars to help get you started with digital marketing

- Facebook ads

- Search ads

- Email marketing

- Influencer outreach

- Content marketing

Listeners' Questions

I answer Elijah's question about how to fit a workout into a busy schedule and how that can increase your productivity! Watch the video at http://TheBusyMarketer.com/exercise.

Please leave a comment on the show notes page, http://TheBusyMarketer.com/12.