The Busy Marketer Podcast with BJ Smith

Emily Pfeiffer, Director of E-Commerce Marketing at Berkshire Blanket, asks, "WWYBD - What Would Your Brand Do?" As you can guess, Emily is all about building a strong and engaging brand. She helps us to understand that it is not only important to know who our customers are, but who our brand is. How do you speak to your customers with Social Media? It’s easy once you know your brand.

One of my favorite parts of the interview comes in what I now refer to as “The Group Therapy Session,” where she shares a success story about a little boy and his favorite stuffed animal. It shows you how powerful social media platforms like Facebook can be when they are used for conversation. I honestly get chills every time hear it!

Are you in eCommerce Marketing? If so, you’ll want to hear about a resource that could help you find your next job.

Listeners’ Questions

“Ben” wants to know if the university where he is employed is doing the right thing with their Email Marketing. In short, no. I’ll tell you why and give tips for doing email the right way.

Show notes and resources for this episode: http://TheBusyMarketer.com/11

Be sure to follow me on Twitter, https://twitter.com/bjsmithstrategy.

Did you enjoy this episode? Please leave me a rating and review! Tweet out a link to the show by going to http://TheBusyMarketer.com/love.

Happy Independence Day!

Welcome Priscilla Vento, the founder of the PR firm 30 Miles North. We talk about what Public Relations means to small business and organizations today and how it relates to marketing. There’s a good dose of Social Media talk plus she reveals tips for getting your message in front of reporters and bloggers. Are Press Releases still useful? BONUS: Priscilla offers to answer YOUR questions about PR.

In our Listeners’ Questions segment, Dante wants to know if he should use those “annoying” pop-ups to grow the e-mail list for his accounting business. I share a quick case study where I used a split test during the Holiday season on an e-commerce site to improve conversions and sales. You can leave your question at http://TheBusyMarketer.com/ask.

Visit the Show Notes page for more information and links to everything we discuss in this episode. http://TheBusyMarketer.com/10

In this episode of The Busy Marketer Podcast, BJ shares stories with Cynthia Johnson, The Social Media Girl, from RankLab Interactive.

Cynthia has worked with a variety of businesses in areas including medical, political, entertainment, small local businesses and personal reputation management -- helping them achieve their social media and brand building goals.

Every Monday at 1pm Pacific, Cynthia hosts a popular chat #TheSMGirl on Twitter. She is there to answer questions and spur on conversation about what else? Social media!

Listeners' Questions: Elise asks about training courses to help her with Facebook Ads.

In this episode of The Busy Marketer Podcast, BJ interviews church marketer Chris Lineberger. Chris is the 31 year old Worship and Creative Arts Pastor at Ignite Church, a church that he started with his brother Jason and a few other passionate believers back in 2010.

In the short time of Ignite’s existence, it has grown to become one of the largest churches in Greenville, North Carolina with roughly 1,500 attendees walking through the doors each week … an amazing feat in and of itself, especially considering they are still a mobile church with plans to build their first building in the near future. Their social media strategy with Facebook, Twitter, Instagram and YouTube has been a big contributor to their rapid growth.

Mark McKnight shares with us how he helped Rock/Creek get listed as an Internet Retailer Top 500 company in Social Media with massive successes on Twitter and Pinterest. He also talks about his start-up company Roots Rated and how it's providing great content to outdoor enthusiasts.

In this episode, BJ interviews Social Media Marketing rock star Blake Jamieson from PoolSupplyWorld. Blake tells us how being efficient makes for successful content marketing. He also talks about his Tinder experiment and how it earned him an article in AdWeek.

In this episode of The Busy Marketer Podcast we're having a chat with Emily Pfeiffer of Berkshire Blanket.

Emily has been a part of the eCommerce community since its inception. As the Director of E-Commerce Marketing at Berkshire Blanket, she faces the challenges of the digital world with a healthy balance of creativity, calculated risks, and on-a-dime agility.

Emily loves to share her knowledge and experience in thought leadership pieces she writes for ECommerceConsulting.com and through speaking engagements including a recent presentation on digital branding at MarketLive’s annual summit.

In this episode of The Busy Marketer Podcast we're having a chat with Roy Steves of PoolSupplyWorld. Roy takes a technological approach to eCommerce Marketing by focusing on attribution, optimization and automation. Learn how you can use technology to become a more efficient marketer in your organization.

eCommerce Marketing Strategist Chris Reighley joins The Busy Marketer Podcast to talk about his experience in online marketing with brands like Totes-Isotoner and Univar. In this interview, Chris stresses the importance of keeping it simple when it comes to marketing. He shares some of his favorite time-saving resources and books in the Five Questions segment.

Part 1 of a 2 part series of The Busy Marketer Podcast: BJ discusses choosing the right social media to reach your customer. He focuses on Twitter, Facebook and Pinterest. You will also hear about a few free, time-saving tools to help manage your social media accounts.